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Sysomos Acquired By Marketwire

Dave Fleet

First reported by the Startup North blog , the news was later confirmed by Sysomos, although their blog comment and tweet have both since been deleted. Now we’re seeing another significant player in a similar move, as Toronto-based Sysomos is acquired by news wire service Marketwire.

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Best Social Media Monitoring Tools

Bill Hartzer

Facebook and Twitter are some of the main outlets for social media, but there are numerous types of social media like blogs, wikis, forums, chat rooms, etc. Review Analyst – ReviewAnalyst is a new tool that lets hotels take a proactive approach to user-generated hotel reviews, blogs, videos & images.

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Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

The prospect or buyer likely had several other exposure points to your brand prior to that click (visiting your booth at a trade show, hearing someone from your company speak, seeing an ad, reading about your firm on a blog or an industry trade press article or analyst report, etc.). Answers, comments posted on your blog, etc.

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What Does Salesforce-Radian6 Deal Mean for Everyone Else?

Net-Savvy Executive

Blogging about the day's big news is sort of obvious, so I'll focus on the question I haven't seen raised yet: what does the Radian6 acquisition mean to the other companies in social media analysis ? The Radian6 deal says a lot about interest in social CRM, or the integration of social media monitoring and customer relationship management.

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Social Media Research: Interview with Joel Rubinson of ARF - Part I

Diva Marketing Blog

Joel's Blog CRO-ing About Research @joelrubinson on Twitter.   I’ve seen better brand equity analysis from TNS/Cymfony who integrate their brand equity tool with listening. Toby/Diva Marketing : Let’s take it from the top. Why do you think that "listening in on the raw voice of the customer" has merit? . 

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Blogger: Redirecting

Buzz Marketing for Technology

Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.

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Jumping Over a Mountain | chrisbrogan.com

Buzz Marketing for Technology

whoa, getting goosebumps with all the I believe stuff, starting to think that Chris Brogan is the Morphius of the blogging world. Earlier this week Jim Nail, CEO of Cymfony presented a survey that showed almost 60% of marketing and pr professionals don’t get social media and how it is changing communications. Leave a comment.

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