Direct Marketing Observations

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The Conundrum of Content

Direct Marketing Observations

I’ve been somewhat neglecting the blog over the last few months but I have a good excuse er… reason. As device proliferation increases, so does demand for sites, apps, content curators and content creators. What will it take to create and curate compelling content? Others are getting my good content.

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The Relevance of my Online Relationships has Risen.

Direct Marketing Observations

Read this snippet below from Google’s blog post about social search. What this will get people to do possibly, is change the nature of the online relationships they have, they make, and that they curate. The time has come where social and search are no longer sharing the same clothes. Is this is a good thing?

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The Distraction Economy

Direct Marketing Observations

There are too many places to find content, curate content, share content and consume content. But nevertheless, at the end of the day-Your presence, your bio, your participation, your video, your pic, your blog post, your quote, your tweet, your status update, your opinion, your recommendation, and or your location is what’s needed.

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On hardwork, Shorts Cuts and Aggregating in Digital

Direct Marketing Observations

Additionally, creating an editorial calendar for when you are going to blog and what your topics will be and what the content might be is a lot different than paying someone to load you up with bland, link baited light on content,articles to fill your blog with.

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Content is under scrutiny? It’s about time.

Direct Marketing Observations

. . . . . . . . Creation, curation and aggregation. I don’t dispute blog posts like this Why Content Curation Is Here to Stay. Google has been making changes to its algorithm to keep low-quality sites from appearing high in searches, according to Matt Cutts in a blog post last month. We do one of those.

Content 162
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Moving without the ball: On Basketball and Digital marketing

Direct Marketing Observations

In marketing, especially in the web world, there’s a sense that all we have to do is create a website, add that transactional back-end, create a Facebook page, a Twitter handle, and a blog site-and they will come. You have to be proactive in this new digital paradigm. You can’t wait for it to happen or you’re done.

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The secret sauce of social is selfishness-and that’s not a bad thing

Direct Marketing Observations

People are using each other because they’re seeing that our social selves can be so easily intertwined into our ability to create, and curate; and yet it’s also dependent on consumption, its dependent on sharing, dependent on broadcasting the message, the message that is you and me. It’s how blogging works.

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