The Realtime Report

SEPTEMBER 5, 2012

Cape Town Tourism’s most recent marketing initiative used a clever combination of travel blogging, crowdsourcing and social media to draw attention to the city, ranked 23rd among the top 25 travel destinations worldwide in TripAdvisor’s 2012 list of Traveler’s Choice Destinations. billion the city invested to welcome over 1.5

Crowdsourcing 170

Crowdsourcing Travel Blogger Tourism 170

The Realtime Report

JULY 21, 2014

Why Tumblr is pumped: you can now embed Vine videos on your blog – Tumblr users can now embed Vine videos on their Tumblr blog; while there were ways to do so before, this update eliminates extra steps and allows users to share directly from Vine (Mashable).

Buy 173

Buy News Tumblr Foursquare 173

The Realtime Report

AUGUST 27, 2012

With a Tweet, Tweet Here, a Video There, … In addition to using Twitter as a realtime information feed, farmers are using video , blogs and Facebook to keep customers in the loop about conditions on the farm, in the hopes that this will keep customers engaged and supportive.

API 178

API Education Social Media Research 178

The Realtime Report

OCTOBER 4, 2012

Back in September, we covered Cape Town’s “iAmbassador campaign” which combined travel blogging, crowdsourcing and social media to draw attention to the city as a travel destination. This isn’t Cape Town Tourism’s first creative attempt at social marketing.

Tourism 181

Tourism Social Media Travel Crowdsourcing 181