article thumbnail

Social Media Marketing During COVID-19: March 23 Update

Ignite Social Media

One week ago today, we wrote a blog post on how to think about social media marketing during the COVID-19 outbreak around the globe. Client D saw a 46% decrease in CPM, a 51% decrease in CPC and a 51% decrease in CPLPV. Offer them as a pinned post, a blog post, Instagram stories (put in Highlights) and more.

CPM 175
article thumbnail

Finally! Facebook Ads Reporting That Won’t Drive You Batty

agora pulse

Cost per click (CPC): The amount you had to spend for each click. Once you’ve selected parameters, you can view standard metrics, including spend, revenue, reach, impressions, clicks, CTR, CPC, and CPM. If your CPC or CPM is too high, you can add a cost cap or adjust your audience to improve your Facebook Ads results.

Report 152
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Quality Traffic Test #2: The Impact of Meta Ads Placement

Jon Loomer

I was promoting a blog post, and the goal was to drive the most Quality Visitors. Because I was promoting a blog post, I wasn’t looking for purchases or leads, but it was important that the ads drove engaged readers. One crazy thing is that CPC is the same for Landing Page View and Quality Visitor optimization.

Eventful 195
article thumbnail

7 Proven Strategies to Boost Social Media SEO in 2024

Convince & Convert

Include social sharing options for website content You are spending a ton of your resources on creating website content like blogs, whitepapers, use cases and case studies. Akiflow , a time and task management tool, nails this by adding social media links at the bottom of each blog post. Take a look: 6.

SEO 156
article thumbnail

Blogging And Podcasting As A Business Model

Twist Image

The question is not if you can make money from Blogging and Podcasting, the question is how. There are many people (and media entities) that make money from Blogging and Podcasting. The truth is that if your podcast (or blog) is your product, making money comes in two forms: You're a celebrity or known entity. and he's right.

CPA 108
article thumbnail

Social Networking Stats: #RLTM Scoreboard; Facebook Ad Costs Highest In Russia

The Realtime Report

Tumblr: 62 million blogs. By comparison, social media mega-user Brazil is a bargain at a CPC of only 20 cents. Renren: over 170 million users. via iResearch iUser Tracker. LinkedIn: 160 million members. via LinkedIn. Google Plus: 170 million “people who have upgraded” via Google. via Tumblr. Instagram: 50 million users.

Cost 142
article thumbnail

What You Need To Know About Programmatic Advertising For 2019 And Beyond

Social Media Strategies Summit

Last year, IBM Watson demonstrated its ability to reduce cost-per-click (CPC) by focusing on these aspects of campaigns. IBM is already using Watson for buying media in both the US and the UK, with the highest results show a stunning 71% reduced CPC.