Convince & Convert

MARCH 18, 2010

It includes a dozen letters written to C-level executives (in general) about what they need to do to take social media to the next level. Sure, social media differs from the marketing we’re used to in that it puts the company and our customers on the same – rather than opposing – teams.

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Social Media Strategy Consultant Publishing 119

Convince & Convert

AUGUST 10, 2010

Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). If they are social media savvy, you can follow up via Twitter direct message. RK : Measuring social media’s direct impact on sales. McCann , Viral Heat Did you enjoy this blog post?

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Social CRM Influencer Klout Social Media 133

Convince & Convert

JUNE 17, 2011

Jeff is also co-author of the ExactTarget/CoTweet SUBSCRIBERS, FANS & FOLLOWERS Research Series. He has gone on vacation and invited me to guest blog again. I fear, however, that my past actions have set the bar too high, and now Jay’s expecting blog gold from me every year. Yes, blog gold is only worth $3.96—but

CoTweet 118

CoTweet CoTweet Marketing Fashion 118

Kikolani

SEPTEMBER 24, 2010

Blogging / Writing. Entrepreneurs: blogging requires committment – are you ready to dedicate time to content, distribution, interaction, and metrics to have a successful blog. How blogging can change your life – a look into the journey of a blogger from the beginning to where to go next.

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Mashup Resources Engineering Communities 121

Convince & Convert

JULY 8, 2010

philosophy, Jeff is also co-author of the ExactTarget/CoTweet SUBSCRIBERS, FANS & FOLLOWERS Research Series. In fact, it’s quite telling that every single social network still requires members to sign-up with an email address. One might even argue that social media isn’t email’s Van Helsing, but rather it’s Bella or Sookie.

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RSS Research B2B Consultant 128

Convince & Convert

MARCH 2, 2010

My friends at ExactTarget announced a moment ago that they have acquired CoTweet , the leader in enterprise Twitter management, and will be building a social products lab to add tie-ins for Facebook, YouTube, and other elements of the social communication ecosystem. to be larger than email by 2012 doesn’t hurt, either.

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CoTweet CoTweet Analysis Consultant 116

Convince & Convert

SEPTEMBER 21, 2010

There seems to be a distinct collection of sessions, parties, and hang-outs for the social media crowd, and then a completely separate collection for developers, entrepreneurs (and of course film attendees). More so than any other event I attend, SXSW is conference roulette. I’ll write about that soon.

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Social Media Strategy Conference Eventful 126

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble?

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Social CRM Twitter B2B CoTweet 145