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8 tips to boost your video conversion rate

Sprout Social

Driving conversion through compelling video is a common goal in social media video marketing. Video content is a must for brand awareness and reach, but to continue justifying investments, teams need strong video conversion rates too. A strong conversion rate is a quantifiable way to make a case for more video resources.

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Monday Roundup: Conversations

Waxing UnLyrical

Conversation.” Conversations, when initiated and managed well, can drive reputation, expand reach, and build brand loyalty. This week’s roundup features seven posts from around the web that focus on conversations. Why: Is your brand using multiple social media sites to converse with potential customers?

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32 social media training resources and courses every marketer needs

Sprout Social

The more team members you onboard, the more important it becomes to keep up with the best training resources out there. We’ve gathered 32 of the best social media training resources and courses to help keep your growing team up-to-speed and yourself up-to-date. Free social media marketing training and resources. Level: Beginner.

Training 117
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February’s Featured Resource: Amplify.com

Harp Interactive

Being prolific in social media, I am always on the prowl for useful tools, resources and social media platforms to expedite the time involved in producing and sharing relevant content across the social universe. Amplify is, in my opinion, one of the most useful, powerful yet simple to use free resources available. See you there!

Resources 282
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560 Resources for Blogging, Online Marketing, and Starting a Business

Kikolani

This year, along with my Fetching Friday weekly roundups, I compiled several major resource collections for a variety of topics. 50 Google Analytics Resources – 50 resources to help you get to know Google Analytics inside and out, from the new version, latest updates, social engagement tracking, advanced hacks, and much more!

Resources 166
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Sales and Marketing Conversion Funnels – The Ultimate Get Started Guide

Pam Moore

SocialZoomFactor · Sales and Marketing Conversion Funnels – How to Get Started. One of the best ways to attract more of your dream customers and turn them into paying customers is to learn how to create and optimize sales and marketing conversion funnels. If yes, you definitely landed on the right blog post today.

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Social Media & Mental Health: A Conversation with Alyssa Petersel of MyWellbeing

Likeable

The conversation about social media and mental health is one that has been gaining traction for years now. It was after these powerful one-on-one conversations that she realized she wanted to train as a therapist upon her return to the States. So, she earned her MSW and began meeting with clients. 6 Tips for Womxn Entrepreneurs.