agora pulse

JUNE 11, 2019

As a social media manager, you monitor key metrics on each platform. Or are you measuring empty metrics that don’t really matter? Stop worrying about these four vanity metrics, and start finding out what to monitor instead. What Are Vanity Metrics? Vanity metrics are numbers that make a brand look good on the surface.

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Metrics Social Media Content Analytics 106

Akamai Marketing

JULY 28, 2011

But is number of users the best metric to track? I generally encourage my clients to measure engagement : defined as taking action such as conversation and information sharing. But here are a couple of metrics to monitor your Twitter efforts how you apply these metrics will be determined by your strategic goals.

Metrics 229

Metrics Twitter Postrank Analytics 229

Webbiquity SMM

MAY 9, 2023

Each objective requires a different approach and set of metrics to track progress. These tools not only help in measuring brand awareness but also enable you to track metrics from multiple social networks, all in one place. Start with these questions to help create an effective plan of action. Or all of them?

Social Media 267

Social Media Tips Marketing HootSuite 267

Pam Moore

SEPTEMBER 9, 2020

SocialZoomFactor · Sales and Marketing Conversion Funnels – How to Get Started. One of the best ways to attract more of your dream customers and turn them into paying customers is to learn how to create and optimize sales and marketing conversion funnels. If yes, you definitely landed on the right blog post today.

Conversation 78

Conversation Template Templates Marketing 78

Justin Levy

JUNE 5, 2012

We’ve launched a new blog and it’s being shared a lot.” Be prepared with what I call “back-pocket metrics” – those strategic metrics that you can quickly share which are meaningful to the business. But keep working at it and find opportunities to share these metrics.

Metrics 196

Metrics Conference Project Meeting 196

Waxing UnLyrical

JANUARY 5, 2015

5 Shifts to Fix Your Social Media Metrics. Why: Social media metrics aren’t about social media, they’re about business. The always brilliant Jay Baer shares excellent tips on improving social media metrics and the reporting thereof. How to Set Up Google Analytics Goals and Score More Conversions!

Metrics 100

Metrics Consultant Flickr Analytics 100

Akamai Marketing

DECEMBER 21, 2012

Stay Akamai: Since our last blog post, you should have identified the goals and metrics on the Social Media Strategic Plan template. ” The WHAT: Now identify your metrics. Metrics will be the tool by which you evaluate success. But if you are measuring awareness, perhaps your metric is more like reach.

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Metrics Social Media Sample Samples 180

Webbiquity SMM

SEPTEMBER 16, 2013

Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. Marketers just want the competitive and multichannel metrics they need to make informed decisions, nothing more. Yet that’s what was argued recently in The 5 most worthless metrics in marketing in iMedia Connection.

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Metrics Marketing Class ROI 195

Jon Loomer

FEBRUARY 14, 2024

The Facebook pixel was original a conversion pixel that was only used for tracking. The best ad gets conversions. But the cost to run ads there was insanely low, which meant that the conversion rate was a secondary concern. Advertisers will look at conversion rates and want to remove anything that doesn’t work as well.

Advertising 177

Advertising Metrics Cost Sentiment 177

Keyhole.co

AUGUST 28, 2023

It shows metrics assessments and gives you direction to grow your YouTube channel. Key metrics and their importance Here are some necessary metrics that a typical YouTube analytics dashboard tracks: Views and watch time As the name suggests, views represent the number of times your video has been watched.

Metrics 52

Metrics Analytics YouTube Video 52

Keyhole.co

MARCH 14, 2023

Brandwatch Brandwatch provides you with data regarding conversations about your brand, competitors, and industry. B randwatch allows you to receive email alerts about critical Instagram conversations. A unique and helpful feature that Iconosquare offers allows you to compare influencers based on follower and engagement metrics.

Metrics 52

Metrics Analytics Instagram Tools 52

Keyhole.co

APRIL 18, 2023

At the same time, a team of experts are losing their sleep monitoring hundreds of metrics at once. We’ll also give you ample reasons to be serious about monitoring Instagram metrics other than the usual numbers. What are Instagram metrics? Lay a foolproof strategy: Instagram metrics can inform a brand’s content strategy.

Metrics 52

Metrics Instagram Hashtag Sentiment 52

Justin Levy

JUNE 5, 2012

We’ve launched a new blog and it’s being shared a lot.” Be prepared with what I call “back-pocket metrics” – those strategic metrics that you can quickly share which are meaningful to the business. But keep working at it and find opportunities to share these metrics.

Metrics 150

Metrics Conference Project Meeting 150

Justin Levy

JUNE 5, 2012

We’ve launched a new blog and it’s being shared a lot.” Be prepared with what I call “back-pocket metrics” – those strategic metrics that you can quickly share which are meaningful to the business. But keep working at it and find opportunities to share these metrics.

Metrics 150

Metrics Conference Project Meeting 150

Sprout Social

JANUARY 11, 2024

That’s where metrics come in. From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence. In this article, we’ll highlight 10 metrics to show you how to measure brand awareness and explain why you should measure it.

Brands 107

Brands How To Sentiment Metrics 107

Webbiquity SMM

NOVEMBER 15, 2022

Hone your ability to track and analyze metrics. A major component of a social media manager’s job is being attentive to numbers, tracking metrics like reach, engagement, click-through rates, and conversions. The post Seven Skills Every Social Media Manager Needs appeared first on B2B Marketing Blog | Webbiquity.

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

Pam Moore

FEBRUARY 24, 2018

Brand leaders around the globe are freaking out as they read the blog posts, watch the videos and see the tweets fly by from the Facebook fear mongers crying that the end of Facebook as we know it has arrived. Mark also highlights that engagement is a key metric. Blog and other content on the platforms that you own.

Feed 167

Feed Feedly Metrics News 167

Pam Moore

APRIL 29, 2019

Being a data and ROI junkie I often find myself buried deep in analytics, spreadsheets and conversion funnels. From looks (impressions) to listens, comments, likes, follows, retweets, influence scores, views, demographics, insights, conversions and the list goes on. Welcome to the Inspiration Age of Metrics. Inspiration.

Metrics 96

Metrics Social Media Marketing ROI 96

Likeable

JUNE 18, 2019

So, we’ve created this guide to the common questions you get about social metrics and how to answer them—soon, when you hear these kinds of utterances, you’ll know just what to say to get some clarity. Average Session Duration is maybe the most widely misunderstood metric of all time. Or they aren’t counting the same conversion!”.

Metrics 72

Metrics Marketing Analytics Video 72

Pam Moore

JANUARY 28, 2016

You can’t just hop on Twitter and start spamming urls to your website, blog or sales page. Instead, you need to design and implement a well thought out and tested conversion funnel that helps you organically attract, inspire and engage your ideal customer. Increase Conversions by Keeping Your Digital and Social Media Promises.

Conversation 113

Conversation Tips Twitter ROI 113

Convince & Convert

MARCH 4, 2010

Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. However, even within the business (non cat) blogging arena, there are a wide variety of potential measures to gauge your momentum. Is anyone out there? What’s the Point?

Metrics 130

Metrics Strategy How To Tourism 130

Oktopost

JANUARY 31, 2024

This blog post will delve into some of the metrics you should measure to demonstrate the business impact of employee advocacy. Every organization embarking on an advocacy program should recognize the importance of metrics. However, these metrics may differ based on your organization’s unique business goals.

ROI 62

ROI Engagement Metrics How To 62

Jon Loomer

FEBRUARY 7, 2024

Understand that this isn’t about validating that a secondary source confirms the number of conversions that came from your ads. Meta reports conversions based on the date of impression, not the date of conversion. But the date of that conversion will be the date of the impression. I have no issue with these.

Report 177

Report Sample Samples API 177

Justin Levy

JUNE 5, 2012

We’ve launched a new blog and it’s being shared a lot.” Be prepared with what I call “back-pocket metrics” – those strategic metrics that you can quickly share which are meaningful to the business. But keep working at it and find opportunities to share these metrics. Photo Credit: MacQ.

Metrics 100

Metrics Conference Project Meeting 100

Justin Levy

JUNE 5, 2012

We’ve launched a new blog and it’s being shared a lot.” Be prepared with what I call “back-pocket metrics” – those strategic metrics that you can quickly share which are meaningful to the business. But keep working at it and find opportunities to share these metrics.

Metrics 100

Metrics Conference Project Meeting 100

Convince & Convert

MAY 5, 2012

The most overrated social media metric is traffic from social outposts. This blog post is symptomatic of this problem, although there have been hundreds (thousands?) The Social Media Metrics That Matter. Better conversion rate? Then why are you so excited about your website traffic? Do they buy? Disproportionately so?

Metrics 143

Metrics Social Media Posterous Aggregator 143

Keyhole.co

FEBRUARY 23, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. This blog post aims to help you understand how to measure social media success in 2024. Go beyond vanity metrics In 2024, social media success goes beyond vanity metrics like likes and shares.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Keyhole.co

FEBRUARY 29, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. This blog post aims to help you understand how to measure social media success in 2024. Go beyond vanity metrics In 2024, social media success goes beyond vanity metrics like likes and shares.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Writtent Blog

JULY 11, 2014

Here are 9 content metrics that will help you determine tangible ROI from your content production. Bounce rate is another important ranking factor, a metric that measures the ratio of the number of one-page visits to the number of total visits. Never fear, for such benefits are certainly available with content marketing. Bounce Rate.

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Metrics Content ROI Cost 102

Twist Image

APRIL 20, 2014

Turning Social Conversations Into Business Advantage. Most recently, he published, Digital Metrics Field Guide - The Definitive Reference For Brands Using The Web, Social Media, Mobile Media or Email. Enjoy the conversation. digital metrics field guide. digital metrics field guide. And yes, it is stellar.

Metrics 74

Metrics Advertising Consultant Research 74

Keyhole.co

AUGUST 29, 2020

How to Conveniently Track Instagram Stories Metrics. Here, you can see your overall metrics or look at individual Stories. There are quite a few metrics available for Instagram Stories, broken down into Interactions and Discover metrics. Interactions Metrics. Discover Metrics. Get started for free here.

Metrics 40

Metrics Instagram Analytics Library 40

Pam Moore

NOVEMBER 21, 2018

If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. While I agree that content engagement can be a top priority metric for many brands, I also believe it is not a top priority metric for all brands. Read every blog post, social media post and others we publish?

Metrics 60

Metrics Engagement Social Media Training 60

Pam Moore

NOVEMBER 21, 2018

If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. While I agree that content engagement can be a top priority metric for many brands, I also believe it is not a top priority metric for all brands. Read every blog post, social media post and others we publish?

Metrics 60

Metrics Engagement Social Media Training 60

ProBlogger

DECEMBER 27, 2023

The post Why Stories are an Effective Communication Tool for Your Blog appeared first on ProBlogger. This morning as I was looking at the type of posts that had done well in the last few weeks on my blogs I noticed an interesting trend – many of them were ‘ story ‘ type posts.

Tools 47

Tools Case Study Blogger Types 47

Buzzlogix

AUGUST 22, 2017

Keep an eye on the right metrics so you’ll know just how well received that content is. Blogs are the foundation of any content marketer’s online plan. You need to know how many unique visits your blog receives every day, week, and month. You want your blog to go viral, and that won’t happen without social shares.

Metrics 40

Metrics Social Media Sentiment Conversation 40

agora pulse

FEBRUARY 4, 2020

When you monitor the right metrics, you can keep your ad performance on track and optimize campaigns to achieve even better outcomes—both of which are bound to make your boss happy. But if you can’t make sense of Facebook Ads reports or if you don’t check metrics regularly, you can easily waste time, money, and resources.

Report 152

Report CPM CPC Facebook 152

Social Media Strategery

APRIL 1, 2013

Somehow I don’t think these are the conversations consumers are looking for from brands. Fast Company just published another article discussing how customers are no longer satisfied just with good products and services or low prices – they want collaboration and conversation from brands. It’s about transactions.

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Conversation Collaboration Study Discount 132