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Vanity Metrics: Definition & Examples for Marketing

Hootsuite

These metrics are best contextualized by more concrete numbers such as click-through rate or visitor-to-lead conversions. Metrics like conversion rates, in this case, can be far more informative about the impact of your content on audience behavior.) Examples include the number of followers, likes, or comments on social media posts.

Metrics 107
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Viral and Cultural Moments: How and When Brands Should Tap into the Conversation

Social Media Strategies Summit

But tapping into buzzworthy conversions isn’t a silver bullet for social media success. For GoFundMe, they’re usually tied to a significant news moment or a cultural conversation — like noticing a surge in violence against Asian Americans and figuring out what they can do to help. Trends mean different things to different brands.

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Influencer Marketing 101: Definitions, Benefits and Success Tips in a Nutshell

Pam Moore

People are sharing blog posts, tweets and maybe even writing them without having any real experience developing and driving a real influencer marketing program for a business entity. Definition of influencer marketing. This episode is part of a series of conversations that will cover influencer marketing in detail.

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Sales and Marketing Conversion Funnels – The Ultimate Get Started Guide

Pam Moore

SocialZoomFactor · Sales and Marketing Conversion Funnels – How to Get Started. One of the best ways to attract more of your dream customers and turn them into paying customers is to learn how to create and optimize sales and marketing conversion funnels. If yes, you definitely landed on the right blog post today.

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Definition of Introvert -- What is an Introvert?

Buzz Marketing for Technology

Definition: Contrary to what most people think, an introvert is not simply a person who is shy. Being introspective, though, does not mean that an introvert never has conversations. However, those conversations are generally about ideas and concepts, not about what they consider the trivial matters of social small talk.

Hotels 280
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Outdated ECommerce Tactics You Should Definitely Stop Using

Pixlee

Maybe conversions have gone stale, or perhaps your audience isn’t engaging on social media. Remember the goal of your shopping cart is to convert to a sale, not drive the customer to your blog or inspiration galleries. In fact, combine all three for the ultimate conversion experience for your customers.

UGC 71
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Conversion Rate Optimization in a Nutshell: 20 Factors Impacting Your Sales and ROI

Pam Moore

Learning how to increase conversions is often a top goal of smart and internet savvy marketing and business leaders. Unfortunately most digital marketers lack even the most basic foundational skills to truly optimize their conversion rates. It's not that they don't want to increase conversions and sales.

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