Small Business Mavericks

article thumbnail

Blogging As A Path To Branding Excellence

Small Business Mavericks

Blogging is one of the most effective and enduring tools available to assist the small business owner in achieving top-of-mind awareness, aka branding. What makes blogging such a useful tool for branding? The Conversation – You can’t control the conversation in most venues online. But your blog is yours.

Brands 98
article thumbnail

How Blogging Has Changed Branding

Small Business Mavericks

That includes blogging. In fact, blogging and branding are inextricably linked if you do it right. For businesses, however, blogging has changed branding in a few very powerful ways. On the other hand, a blog is a new way to create and publish content that is versatile and customizable to your brand’s needs.

Brands 70
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The 5 Dimensions Of Blogging

Small Business Mavericks

Blogging, more than any other kind of marketing, is multi-dimensional. In fact, I’ve identified 5 key dimensions of your blog and they have all equal value. When you blog you should keep each of these 5 dimensions in mind. 1 rankings for your blog alone. 1 rankings for your blog alone.

article thumbnail

4 Ways Your Blog Can Encourage Response

Small Business Mavericks

I sure hope you have a blog for your business, because this is one of your biggest tools for communicating and actually connecting with your customers. Your blog is how your readers get to know you and feel like there’s a relationship — particularly when you can start a conversation that becomes a dialog.

article thumbnail

Why Blogging And Social Media Go Together

Small Business Mavericks

Blogging has often been called the bridge between social media and search engine optimization. With blogging you are feeding the search engines every time you create a new blog post. If you blog once a day, that’s a new web page on your website. It seems that blogging and social media were made for each other.

article thumbnail

Embedding Customer Reviews From Twitter Onto Your Blog Or Website

Small Business Mavericks

If you have a website or blog, then you can embed individual Tweets into your pages. If that review has become a conversation, you can embed the whole conversation in much the same way. If you need any icing on the cake, your readers can join in the conversation, right there on your page.

Embedding 105
article thumbnail

Guest Posts Start A Reader Journey

Small Business Mavericks

Your guest post is the beginning of a conversation. every email, blog post, and interaction after that deepens the relationship. every email, blog post, and interaction after that deepens the relationship. Guest blogging is for branding purposes — starting that conversation and connecting with a reader.