Jeff Esposito

SEPTEMBER 24, 2012

If you have been reading this blog for any period of time, you probably know that I am passionate about sports. One of my favorite hobbies is collecting sports memorabilia and my first collectible came from a company called Steiner Sports.

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Sports Review Conversation Company 40

Jeff Esposito

SEPTEMBER 20, 2010

I reached out and thanked him and one thing led to another and we talked shop (peep out page 39 for the insights of the conversation) and about this book he was writing called UnMarketing. The writing style is very conversational and Yoda-like with a hint of sarcasm. Fast forward six months later and I just wrapped up the book.

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Jeff Esposito

APRIL 29, 2012

Ever since I read about the recent Walmart debacle in Gini Dietrich’s Spin Sucks blog , I couldn’t help but think how the role of crisis communications may need to evolve. I’ve even been part of those conversations. The usual formula goes something like this: Company X does wrong. We tend to gloss over the really bad stuff.

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Reputation Influencer Course Company 49

Jeff Esposito

AUGUST 9, 2010

The previously mentioned wide receiver combo in Cincinnati dominated the social conversation and helped drive the Bengals to a league-leading 45 percent of the overall conversation. Both I would normally put in the converse columns. You can also subscribe to the blog to ensure you receive the latest posts.

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Training Sentiment Team Creative Commons 38

Jeff Esposito

AUGUST 11, 2010

Written on August 11, 2010 by Espo in social media In last week’s #PR20Chat, there was a great conversation about social media contests. If you are going to take a similar approach, track the number of entrants, tweets, shares, new fans/followers and conversions on the site. Jeff Esposito’s Blog — Topsy.com [.]

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Social Media iPad Class Creative Commons 35

Jeff Esposito

JANUARY 8, 2014

The change triggered a lot of negative blog posts in the social media and community management communities. It was an easy thing to build out and the 1:1-to-many conversations looked great on paper in presentations and garnered a lot of industry-wide Atta-boys and high fives.

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Meme Real Estate MySpace Organization 54

Jeff Esposito

MARCH 25, 2015

I met the man behind this blog, Jeff Esposito, on Twitter. We’ve built a digital relationship based on everyday conversations: career successes, vacations, holidays, the NFL, SXSW, gaming, the lottery, clowns and more. And Jeff has given me the keys to his blog to invite you — his audience — into the private beta phase of NewsSpark.

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Content Journal Publishing Metrics 20

Jeff Esposito

JANUARY 14, 2013

In a vacuum, these success metrics fail to show things like how much time social media content reduced a sales lead’s conversion time or how a candidate learned about a company’s great corporate culture or support from a recent blog or media mention.

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Social Media Metrics Cost Campaign 53

Jeff Esposito

MARCH 25, 2015

I met the man behind this blog, Jeff Esposito, on Twitter. We’ve built a digital relationship based on everyday conversations: career successes, vacations, holidays, the NFL, SXSW, gaming, the lottery, clowns and more. And Jeff has given me the keys to his blog to invite you — his audience — into the private beta phase of NewsSpark.

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Content Journal Publishing Metrics 20

Jeff Esposito

JULY 23, 2010

I like it but not addicted, yet; had a great conversation about monitoring services with Jason Mollica and am happy to say that I will officially have my wife back full-time after she takes the bar next week. You can also subscribe to the blog to ensure you receive the latest posts. My weeks are running into one another.

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Smart Phone Alltop Sentiment Creative Commons 24

Jeff Esposito

FEBRUARY 6, 2013

This post originally ran on Vistaprint’s Small Business Blog. . This is a video-chat feature where companies can have a real-time conversation with up to 10 people at a time. We all know that Facebook and Twitter are the cat’s meow when it comes to social networks. The network also boasts a great tool called Hangouts.

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Small Business Social Networking MySpace Discount 54

Jeff Esposito

DECEMBER 20, 2010

Everything from Tweeting and blogging to networking events is all about you and finding the next big break for you. I see it as kind of backwards, but if you think about it, most blogs that you read (including this one) fall under the author’s name. The thought is that while doing your job, you also have to look out for number one.

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Diagrams Social Media Foursquare Privacy 54

Jeff Esposito

SEPTEMBER 1, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Don’t burn bridges Written on September 1, 2010 by Espo in Company , social media I recently read a blog post from Dave Fleet that really put words to something that I had been pondering for a bit. You can also subscribe to the blog to ensure you receive the latest posts.

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CoTweet CoTweet Press Release Company 36

Jeff Esposito

OCTOBER 18, 2013

They had three personas (Anna, Jade and Luca) that lost their phone and would start conversations about it with real people over social media. Sometimes personas are created just so the company can better understand the content they should publish on their social pages and blog. Alicia Lawrence Guest Post social media'

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Jeff Esposito

MARCH 21, 2011

The interactions on Facebook are truly impactful for any business, the problem is your company does not own the customer experience, conversation or content – Facebook does. (See If you are putting in the blood, sweat and tears to build up your web presence for your business or building a blog you want to have ownership of it.

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Facebook MySpace Class Apple 49

Jeff Esposito

AUGUST 14, 2011

Conversely, Klout doesn’t mention trust in their parameters. You can find him on Twitter, @JasMollica , and at his blog, One Guy’s Journey. For example, take a look at this graphic from my analysis at TweetLevel: According to the 70.1 score, I am a “Twitter Superstar.” However, my trust score is 36.1,

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Jeff Esposito

JULY 19, 2010

This video offers some views from two people who I became friends with offline after having tons of varying conversations online. You can also subscribe to the blog to ensure you receive the latest posts. blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? Enjoy this post? Thanks for visiting!

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Jeff Esposito

JUNE 3, 2011

Let me tell you the night was one I will never forget and I am debating whether or not to tell the tale on this blog via prose or video as it is a series of unfortunate events that equaled to a sleepless night. Problem is that it should not even be a conversation point anymore. How was your week?

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Journal Community Platforms Social Media Data 39

Jeff Esposito

APRIL 22, 2012

This requires continuous education through frequent research across the Web and conversations among peers. Facebook, blogs, forums and company-hosted communities are great and vary in price and user experience, but none of them really matter unless you have users willing to cohabitate in a community around a company’s brand.

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Communities Report Embedding Education 51

Jeff Esposito

JULY 6, 2010

Look at your Twitter stream, how many mentions of a (client), self-Tweeting blog post or folks re-Tweeting of people passing along their blog posts? This is a philosophy that I strongly believe in and it is something that we when we converse with customers on the Vistaprint Twitter account (examples here & here ).

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Creative Commons Disqus Price Skills 31

Jeff Esposito

AUGUST 20, 2010

of all US online ad spending to go toward social networks this year – While this number is big, I wonder if the added spend will see companies pay less attention to the conversation and more to the dollars and cents. You can also subscribe to the blog to ensure you receive the latest posts. Thanks for visiting! Unported License.

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Creative Commons Disqus Campaign Social Media 31

Jeff Esposito

FEBRUARY 12, 2012

If you think you haven’t, log onto your public stream and look for quick bursts of Tweets sharing news stories or blog posts. In keeping my network small, I’ve been able to have more meaningful conversations and relationships with the folks that I’ve connected with. I know I have and I’m sure you have, too.

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Applications Foursquare Curation Social Networking 40

Jeff Esposito

AUGUST 13, 2010

13 ways to find your blog inspiration – Ever hit a brick wall or lose your muse? Now this is one of those questions that always sparks conversation. You can also subscribe to the blog to ensure you receive the latest posts. blog comments powered by Disqus Stay connected Recent Posts Can influence be bought?

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CoTweet CoTweet Creative Commons Disqus 26

Jeff Esposito

JULY 16, 2010

Conversation Agent is quickly becoming my favorite blog to read and is quickly supplanting Boston.com and Facebook as the first site I check in the morning. You can also subscribe to the blog to ensure you receive the latest posts. blog comments powered by Disqus Stay connected Recent Posts Can influence be bought?

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Creative Commons Disqus News Comments 24

Jeff Esposito

JULY 22, 2010

Aside from those metrics, you can pull up equated net promoter scores, social influence marketing score and conversation share (I blogged about what each is here ). Also if you aren’t active in the social side of things, but are looking for relevant metrics on PR, I’d suggest checking out KD Paine’s measurement blog.

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Metrics Creative Commons Disqus Exercises 24

Jeff Esposito

MARCH 4, 2011

If you are headed to Austin shoot me a message so we can have an IRL meeting and possibly an interview for this blog. It shows that combining social media and search for product information has a 48 percent conversion rate in purchase for consumers. This new study from groupm is worth printing out and taking a look at.

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Sports Conference Influencer Social Media 28

Jeff Esposito

OCTOBER 29, 2010

Jenny Zesut of Lithium and I have a great conversation that you won’t want to miss. This is an interesting topic on David Spinks’ blog that has gained traction as of late. I also recorded a presentation on measuring and tracking ROI for social media for the Social Customer Virtual Summit on November 10. Any big weekend plans?

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Lithium Real Estate Sample Samples 24

Jeff Esposito

OCTOBER 1, 2010

Social media and the big conversation “fail” – What is a conversation? The Continued Rise of Blogging – This study from eMarketer takes a dive into blog readership in the US and makes projections into 2014. percent that will update a blog. I know what my opinion is, but what is yours?

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Metrics Comparison Social Media Project 26

Jeff Esposito

SEPTEMBER 10, 2012

Direct quotes and cries for “Michelle in 2016” underscored much of the conversation. As a dyed-in-wool Toronto Maple Leafs hockey fan, PR veteran Elissa Freeman jumped at the chance to guest blog for a guy with the last name ‘ Esposito ’ from Boston. Her speech electrified social media platforms in ways I’ve rarely seen.

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