Harp Interactive

JANUARY 27, 2010

In order to participate in the conversations, either reactively or pro-actively, you need to know they are happening. Pro active engagement takes a little more time as you need to first identify the conversations, then qualify them. Use a good blog searching tool like Technorati or Google Blog Search to find industry specific blogs.

Engagement 248

Engagement Strategy Radian6 Brand Monitoring 248

Harp Interactive

FEBRUARY 3, 2010

That is, 80% of your tweets should be helpful or conversational while only 20% should be promotional. Provide good unique content – start conversations, chat, ask questions, and always respond to any comment on your wall…positive or negative. Be conversational vs. corporate (again, speak with a human voice vs. a corporate voice).

Engagement 270

Engagement Authentication HootSuite Notification 270

Harp Interactive

MAY 18, 2010

The organic leads that you acquire through social media, blogging and other inbound channels are also of better quality in terms of loyalty, referrals and bringing repeat business. Inbound marketing means creating content through blogs, Twitter, Facebook and YouTube etc. 5 Benefits of Social Media Marketing.

Cost 226

Cost Hubspot Marketing ROI 226

Harp Interactive

DECEMBER 18, 2009

This enables you to target your communication more effectively for higher conversions. Higher click through rate (CTR) plus high conversions are the recipe for increasing holiday sales.

Tips 290

Tips CPC CPM Retail 290

Harp Interactive

DECEMBER 1, 2009

24 TECHNIQUES FOR COUNTER-SEO CAMPAIGNS: Create systems to monitor conversations, aggregate the results and identify common themes. Provide controlled platforms for consumers where they can air negative sentiment and share their experiences directly with you: Facebook, Twitter, Blog Comments, feedback webpage, complaints blog.

Reputation 249

Reputation Press Release Directory Real Estate 249

Harp Interactive

MARCH 9, 2010

Companies are struggling to achieve the balance between liberating the employees and avoiding all the risks and pitfalls of unmonitored conversations. While I was researching for this blog post I came across four different attitudes that different companies seem to have toward social media participation by their employees or members.

Guidelines 270

Guidelines Policies Social Media Brand Monitoring 270

Harp Interactive

FEBRUARY 9, 2010

“Amplify is a service for engaging in conversation around web pages, paragraphs, images, videos or original ideas that make people think.&#. Publish your FriendFeed to your website or blog, or to services you already use, like Twitter. Google Reader constantly checks your favorite news sites and blogs for new content.

Resources 243

Resources Ping.fm Tools Social Media 243

Harp Interactive

MARCH 16, 2011

Brands that implement consumer reviews and ratings on their websites are finding that shoppers who interact with reviews show higher intent to purchase, conversion, and revenue per visitor than shoppers who did not interact with user-generated content (UGC) or reviews…up to 98% higher according to one case study by BazaarVoice.

Influencer 276

Influencer Bazaarvoice UGC Review 276

Harp Interactive

JULY 13, 2010

This, in terms of clicks, time spent on page leading to proportionate increase in leads, conversions and so on. This blog post assumes you understand basic SEO techniques or will hire professional search marketers to implement (who have done this for themselves). times more than #5 position.

Google 362

Google Hubpages Tips SEO 362