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7 Ways Your Company Blog Can Contribute to Sales and Conversions

Social Media Strategies Summit

But not everyone stops to consider the powerhouse potential of their company blog in their marketing arsenal. Treat your blog as more than just a content hub to boost conversion rates. Similarly, your blog should provide customized, actionable advice that motivates your readers to overcome challenges and achieve their goals.

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Surprise Facebook Ads Conversions

Jon Loomer

Maybe you’re running a campaign for blog traffic. When you measure success, do you also track surprise Facebook ads conversions? What I mean by that is you may optimize for Landing Page Views, but you should still follow other types of conversions that result from your campaign in Ads Manager. Add Columns. Saved Columns.

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Is This a Custom Conversion Bug?

Jon Loomer

I received a comment on a blog post about custom events related to a potential bug or change Meta made. When creating a custom conversion that maps to a custom event, there is no option to refine by parameter. That said, I do still have the ability to refine by parameter when creating a custom conversion mapped to a standard event.

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Lawyers, Should Your LinkedIn Profile Be More Conversational?

Myrland Marketing

Recently, during a one-on-one LinkedIn training session with a partner at a law firm, my client asked an interesting and perceptive question: “Is my LinkedIn profile a place where I can be a little more casual and conversational and share things I wouldn’t normally include in my firm bio?” ” My answer was ”Absolutely!”

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Instant Form Browser Add-On for Website Conversion Ads

Jon Loomer

In June of 2023, Meta announced the Instant Form Browser Add-On for website conversion ads. Select the Website conversion location. In the example below, I’ve used “Maximum number of conversions.” ” I then selected my pixel and a conversion event for a 1 minute page view using a custom event.

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Facebook Custom Conversions: The Ultimate Guide

Jon Loomer

But if you aren’t using custom conversions, you’re doing it wrong. Let’s walk through what custom conversions are, how to create them, and how you might use them. Do you know how to use Facebook Custom Conversions? What Are Custom Conversions? Pixel events and custom conversions work in tandem.

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Facebook Custom Conversions: The Ultimate Guide

Jon Loomer

But if you aren’t using custom conversions, you’re doing it wrong. Let’s walk through what custom conversions are, how to create them, and how you might use them. Do you know how to use Facebook Custom Conversions? What Are Custom Conversions? Pixel events and custom conversions work in tandem.