Dave Fleet

JUNE 15, 2011

I just had a conversation with my old boss Joe Thornley about how excited I and a few others on the Edelman Toronto team are about the upcoming Third Tuesday Toronto event with Ontario’s Ombudsman Andre Marin.

Wikipedia 334

Wikipedia Eventful Startup Upcoming 334

Dave Fleet

NOVEMBER 22, 2010

Quality measures like sentiment, message and link inclusion and conversions for other goals become important. Get used to two-way conversations. When you comment on a blog post, subscribe to the comment stream so you can see if anyone posts follow-up questions. The CPM metric would say yes. Integrate your channels.

CPM 413

CPM Comparison Diagrams Sentiment 413

Dave Fleet

DECEMBER 2, 2010

The latest post to catch my eye was a controversial piece over at Mom Blog Magazine entitled Why PR People Get Paid And You Don’t. I’ve shied away from this topic in the past, but after some interesting conversations I’ve had over the last few weeks I’m ready to weigh in.

Blogger 371

Blogger Compete CPM CPC 371

Dave Fleet

JUNE 27, 2011

You know what you read in blogs, in the papers, etc. You don’t know what conversations happened – between the agency/agencies in question and the company; within the company or among the various stakeholders at the table. Don’t know what actually happened. Don’t know what discussions happened internally.

Construction 270

Construction Compete Reputation Company 270

Dave Fleet

JANUARY 18, 2012

your blog, Twitter, Facebook etc) but also by mining your databases for people and companies that you want to connect with at the event and seeting-up meetings with them ahead of time.

Social Media 276

Social Media Foursquare Conference Eventful 276

Dave Fleet

MARCH 2, 2011

This carries over to the new plugin, meaning that a company’s Facebook Page can engage in conversations on third-party sites. Popular blogs and news sites are notorious for the prevalence of spammers and trolls – people with absolutely nothing constructive to add, who just looking to cause trouble. Reduced spam.

Comments 388

Comments Platform Social Graph Facebook 388

Dave Fleet

JUNE 15, 2010

The purists who insisted that the conversation alone was and end, rather than a means, are diminishing in volume and a more rational, approach is emerging balancing the revolutionary aspects of social media with those that are simply evolutionary from existing business practices.

Sysomos 273

Sysomos ROI Social Media Privacy 273

Dave Fleet

MAY 25, 2011

Cookie-based web solutions are good sources of information on all of the behaviors that occur within a website, and therefore can be used to calculate and optimize site flow, conversion rate and other onsite activities. Would you mind if I published your response as an update to my blog post? Thanks, Dave. Thanks, Dave.

Compete 277

Compete Quantcast Sample Samples 277

Dave Fleet

MAY 25, 2010

TV, radio and print advertising lets you do that; Facebook, Twitter and blogs don’t. This is often counter to the organizational goal of a campaign: driving to a single conversion point, requires resources to be diverted from the primary goal and in doing so reduces the ROI of the campaign.

Campaign 417

Campaign Social Media Marketing Loyalty 417

Dave Fleet

SEPTEMBER 28, 2012

However, I’ve long argued that social media’s strong point isn’t in final point-of-sale, low funnel conversion. Essential when it comes to effective research, but not in consuming it for broad communications trends. Social can underpin and enhance other functions.

Bazaarvoice 414

Bazaarvoice Paid Search Comparison Report 414