Akamai Marketing

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3 new social media resolutions for 2012 and a couple from 2011 that still need attention.

Akamai Marketing

Write more: I said I would write 2X/week in my blog. Think outside the blog: Don’t get me wrong, this blog remains my number one love in terms of content creation, however, there are so many opportunities to create content, its a shame to limit it to the blog only. Tell the Story Better: Yes!

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What’s the ROI of Social Media Silence?

Akamai Marketing

If you read this blog with any regularity, you know that I am a big proponent of measuring social media. Of ignoring conversations? For a variety of reasons you may not choose to write blog posts, create videos, design inforgraphics. But to be part of the conversation, you do have to be a participant. Ignoring customers?

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Why I’m not writing about Google+ yet.

Akamai Marketing

Aaaaand, before I could even post this blog, Google announced that there will be a way for businesses to officially have a presence, later this year. There is a lot of conversation on the blog-o-sphere and Twitter-sphere from people who I respect, about what you should and shouldn’t do on Google+. And so it goes.

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Case Study and Lessons Learned: App Product Launch and Awareness

Akamai Marketing

Listen: The City of Honolulu wanted to encourage adoption of the app and at the same time increase citizen engagement and conversation. The goals were to raise awareness of the app, establish an ongoing conversation on social media about bus usage and the app and encourage app downloads. Blog Coverage: . 425 Tweets.

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5 metrics to track on Twitter

Akamai Marketing

I generally encourage my clients to measure engagement : defined as taking action such as conversation and information sharing. Now, as I said in an earlier blog post, you should use several different metrics to dig deeper into your audience and see what’s really happening with the content your sharing. Increased share of voice?

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KPI Dashboard for Social Media Metrics

Akamai Marketing

Stay Akamai: Since our last blog post, you should have identified the goals and metrics on the Social Media Strategic Plan template. For example, if you are measuring leads, the metric might be conversions (email opt-ins, downloads, registrations, etc.). If you followed the process, it was probably very clarifying for you.

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What you’ve got.

Akamai Marketing

If you read this blog regularly, then you know that I rarely deviate from the business topic of social media. To put it into perspective of topics that dominate the American conversation right now: There are about 8.9 But, there’s a first time for everything. Million people in the world who are considered refugees.

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