Sherrilynne Starkie
AUGUST 19, 2014
Now when it comes to content marketing , writers need to know about search engines and how digital formats are impacting reader habits and preferences. For content marketers the task becomes more complex with the need to attract search engines as well as humans to a story. The sweet spot for blog content is from about 300 to 400 words.
Sherrilynne Starkie
APRIL 3, 2015
For content marketers it’s difficult to measure the impact a video might have. The goal for the research was to understand how best to measure the effectiveness of video content on Facebook. The study provides a framework for understanding the impact of video content that goes far beyond simple click or views. Source: Facebook.
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Sherrilynne Starkie
FEBRUARY 18, 2020
Three out of four people now check the news at least weekly and almost half will share news media content via their own social networks. Companies and brands that had previously dropped PR to focus just on content marketing are once again waking up to the incredible power of positive media coverage. Tips for Earned Media.
Sherrilynne Starkie
FEBRUARY 23, 2013
Technorati is not the voice of blogging authority that it once was, but each year the advertising network publishes a report that is required reading for internet marketers. The study shows that blogs are the third among online sites most likely to influence a consumer purchasing decision, coming after retail and brand websites.
Sherrilynne Starkie
NOVEMBER 26, 2017
I’m bringing back the weekly top five that was such a popular feature on this blog many years ago. This cool feature will allow longer form content onto Twitter which make it a more relevant channel for brands. Ephemeral content is known for boosting audience engagement and loyalty, so watch for brands to pile in. followers .
Sherrilynne Starkie
MAY 28, 2013
Facebook is cracking down on violent, sexist content in response to an open letter issued last week by Women, Action & the Media (WAM). The group demanded that Facebook add gender-based hate speech to its list of forbidden content. Top tips for bloggers and brands. Related posts: Facebook and a harmless prank.
Sherrilynne Starkie
DECEMBER 7, 2013
I spent a few minutes clicking through the options and decided to check out some blogs for tips on what’s trending for gift giving this year. Every blog and website I visited seemed to advertising The Bay via banner ads and Google ads. Content marketing: feeling ripped off? Did it work for the The Bay?
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