Jeff Esposito

JANUARY 21, 2014

Content marketing is alive and healthy in 2014 and it’s not leaving anytime soon. Content has matured as an industry ever since it exploded sometime around 2011. In fact, 92% of B2B marketers say they are budgeting for it, which is a sure sign that content marketing here to stay. 1. Content Marketing in Unexpected Places.

Trends 37

Trends Content Marketing Press Release 37

Jeff Esposito

JANUARY 21, 2014

Content marketing is alive and healthy in 2014 and it’s not leaving anytime soon. Content has matured as an industry ever since it exploded sometime around 2011. In fact, 92% of B2B marketers say they are budgeting for it, which is a sure sign that content marketing here to stay. 1. Content Marketing in Unexpected Places.

Trends 20

Trends Content Marketing Press Release 20

Jeff Esposito

AUGUST 29, 2012

This post originally ran on Vistaprint’s Small Business Blog. While we think there was some great content in there (hopefully, you agree), we have gotten some feedback asking if investing time on social media sites (including Facebook ) is worth it for micro and small business owners.

Small Business 49

Small Business Social Media Foursquare Statistics 49

Jeff Esposito

NOVEMBER 30, 2012

If you live in the Boston area and know of any folks who would be interested in an entry-level content marketing role with Vistaprint, drop me an email or Tweet. The Problem with Blogging – this is a great read from Valeria Maltoni that anyone with a blog should really give a quick read. Don’t believe me?

Review 39

Review Influencer Publishing Tips 39

Jeff Esposito

JUNE 24, 2011

Social Media is NOT as Popular as You Think – Despite popular belief and the online habits of most readers of this blog, social media is not as popular as it may seem. Four Reasons You’re Not a Media Company – Everyone can blog, the real question is should they? Well the answer is to follow these four tips. Don’t believe me?

Social Media 30

Social Media Comments Company Questions 30

Jeff Esposito

MARCH 11, 2011

Hopefully you’ll check back for the content that I am producing at SXSW in terms of videos and chats with some cool folks. I am also still doing the crowdsourced social media tips for small businesses so feel free to grab me if you see me or leave comments here. This post from Pam Sahota is no different. Definitely read it.

Crowdsourcing 21

Crowdsourcing Brand Monitoring Small Business Social Media 21

Jeff Esposito

DECEMBER 13, 2010

Perhaps the best advice for me came from my friend Arik Hanson who blogged on the best advice PR folks had ever received – Work harder not longer. So moving forward, I am going to add that to my list of things to do for you the reader of this blog. I would love to hear your tips and experiences below.

Social Networking 28

Social Networking Twitter Sites Tips 28