This blog post tells some personal stories and takes you a bit back in time. In case you don’t feel like fully reading it, prefer the rules of short copy and want to read the conclusions first then this is for you: we are massively killing content marketing and are making the same old mistakes we always have. It was acquired by my then employer and basically had a local portal, a good e-newsletter and some content in its portfolio. had them redesign the logo so the first ‘W’ looked like a crown and the baseline simply became ‘content is king’. Hurray. It gets worse. MORE >>

For most (if not all) bloggers, one of the key metrics on how their blog has grown comes from how many readers it has. It’s a big blogging world out there, and people can be sparing with their time and where to invest it. The good news is, there is a way you can attract more readers to your blog, and that’s through content syndication. Quick Introduction to Content Syndication. Before we look at how you can get your blog in front of the eyes of more readers, let’s just take a quick look at what content syndication means. But I digress…. MORE >>

Tweet If you haven’t heard, the new buzzword at the social media water cooler is content curation, and there are several trying to define this “new” shiny thing. Ferguson Consulting Group , in their take on what is content curation  report it’s “discovering, , gathering, and presenting the best possible content that surrounds a specific subject.” ”  There’s no creation of original content. Content curation is researching and presenting the very best content on a subject. Understanding Content Curation. MORE >>

'A white paper from Vocus identified 10 key blogging, content and social media metrics. We also added several tips to improve them. Content marketing Social media marketing blogging metrics content metrics social media metrics We summarized them and looked at five metrics in-depth. Planning your business and marketing strategy requires a full analysis of metrics and KPIs (Key Performance Indicators) that are relevant to gauge your success [.]. MORE >>

More Blog Promotion Tips I needed to rearrange and clean-up the blogging tip file that I keep in my head. My blog review clients have gotten bits and pieces of these tips but I realized that I haven’t put together a monster list of them in a long time. ve included: My Google trick for finding diamond-studded blog post ideas. How to protect your blog from being hacked by some pimply North Korean teenager. Easy ways to keep track of your blog ‘s performance. Focus your blog on solving specific types of problems for a specific reader. MORE >>