5 Tips for Building a Content Marketing Strategy for Nonprofits
NOVEMBER 9, 2015
Content Planning Beyond Just Website Design and SEO. Because of this, there can be more of a struggle to produce engaging content on a regular basis. Content marketing is the peas to your website design carrots. 92 percent of nonprofits utilize content marketing. Less than 1/4 of nonprofits with a content marketing plan had it actually documented.
Powerful Storytelling Tips to Boost your Content Marketing
APRIL 4, 2016
Using these powerful storytelling tips can help boost your content marketing and reach more people. I’d like to share some ideas with you about how and why you should use storytelling to boost your content marketing. Storytelling Tips from the Masters. How to Use Stories in your Content Marketing. Stories can help connect people with your content.
Six Tips for a Blog Redesign
AUGUST 3, 2015
Look at Seth Godin’s blog. He does nothing more than plop 200 words down with a headline in a running column, and his blog attracts a gazillion readers. And, as my agency got deeper and deeper into content marketing and SEO, the evidence became irrefutable. How can you make it easier and more inviting for the reader to consume the content? Blog Redesign.
33 Phenomenal Content Marketing and Copywriting Guides and Tips
APRIL 23, 2013
Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Unlike other modifiers attached to the discipline (consumer marketing, b2b marketing, trade show marketing, digital marketing), the term “content marketing” doesn’t describe an audience, tactic, or channel, but rather a completely different approach to marketing.
Three Essential Blog Writing Tips for Just Before You Click Publish
JUNE 16, 2015
We’ve talked about blog writing tips for when you need ideas. Tips for making sure you’re on target, strategy-wise. And now you just want to make sure, before you send your content out into the big, scary Internet, that your article is the best it can be. That’s what these blog writing tips are for. For perking up your content. By Eleanor Pierce.
8 Tips for Effectively Outsourcing Your Content
Convince & Convert
APRIL 21, 2016
One aspect of a business that is particularly well-suited for outsourcing to remote workers is content marketing. Additionally, many editors, copywriters, and visual content creators are natural introverts and choose to work remotely because they dislike the 9–5 schedule, dress codes, loud offices, hierarchies, and compulsory corporate team building events come with a traditional office job.
5 Power Tips for Writing Killer Blog Headlines for SEO and People
APRIL 9, 2014
Categories: Blog , blogging , Content Creation , Content Marketing , Social Media & SEO Tags: blogging , content marketing , seo and headlines , tips for good headlines , Write Great Headlines , writing great headlines How to write blog headlines that get found and shared! Read more. ).
50 Tips to Make Your Company’s Blog Rock
AUGUST 20, 2012
I’m taking a few days of vacation time (before Patti Knight kills me) so we went through the 2010 most popular blog posts and updated a couple to run here again. It’s interesting to go back and look at both what I was reading two years ago and where I was getting blogging ideas. 50 Tips to Make Your Company’s Blog Rock. What makes your blog kick butt?
Four Tips to Help You Create Content in a tl;dr World
MARCH 5, 2015
By Kevin Dugan Four tips to help you create content in a tl;dr world. After serving up hundreds of thousands of stories, the content discovery platform knows we’re more likely to click through headlines with 12 to 18 words in them. Consider these four tips to help you create content in a world of brevity. How well did I communicate my topic in that headline?
Short Form Content Development: 3 Must Have Tips
NOVEMBER 10, 2015
Short form content development is super difficult. It’s one thing to develop a 300 word blog post or a 1,500 word piece, but short form content has to be very carefully developed – observing a story arc, weaving in boosts, call to actions and a lot more. In an effort to refresh some of you on the process, here are three little tips that cannot be emphasized enough.
22 Noteworthy Content Marketing Guides and Tips
DECEMBER 30, 2014
Content marketing is a hot topic. According to Google Trends , searches for “content marketing” have increased 150% in the past two years. 90% of companies now use content marketing , and collectively they will spent $135 million on digital marketing content this year. Yet marketers still have many questions about content marketing strategy and tactics.
The Inseparability of Content Marketing and Social Media
MARCH 31, 2016
While social media is often viewed as a separate strategy from content marketing, in truth, it is one of the most important tool marketers use when deploying their content marketing plan. Marcus Jensen comes with five tips to help you spread the word about your content. The post The Inseparability of Content Marketing and Social Media appeared first on Spin Sucks.
Six Online Tools for Blog Post Inspiration
MARCH 30, 2016
The post Six Online Tools for Blog Post Inspiration appeared first on Spin Sucks. Blog Social Media Article Generator Pro automated content generators Blog Title Generator App blogging tips come up with effective post titles Creative Titles Lead to Incredible Results HubSpot Blog Topic Generator iDeas for Writing app Impact Branding and Design online tools SEOPressor.com title generators
The One Tip That Took My Blog To New Levels. Stop Caring.
JUNE 21, 2012
I’ve been blogging for about 5 years now and as I look back over those years, I’m amazed at how much I have learned. In fact, it’s my 2 year blogaversary for SocMedSean, so I thought I’d take a look back at 5 years of content and processes and try to find one thing that I could share with other aspiring bloggers that would help them in their journey. And grew.
30 Awesome Blogging Guides, Tips and Resources
MAY 14, 2013
Despite the occasional “death of blogging” pronouncements (often made, ironically, in blog posts), blogs remain the core of a robust social media strategy. The proliferation of themes, tools and plugins have transformed blogs from mere online text collections to powerful interactive, rich-media sites that can attract, engage and educate your potential buyers.
Get More Shares on Your Content with these Five Tips
SEPTEMBER 25, 2012
If you’re feeling disappointed that people aren’t sharing your content, you’re not alone. You spend hours crafting content you think readers will love and then…crickets. This is evidence of a change in content consumption behavior. It’s now less about email and RSS subscriptions and more about people finding your content through social media. Enable Content Discovery.
5 Reasons Snackable Content is (Still) Awesome
OCTOBER 7, 2015
If you’ve ever heard the expression “big things come in small packages,” you already know a little something about snackable content. This social media content category might be composed of small, easy-to-consume chunks of information—think a tweet, or a Facebook video, or an Instagram meme—but it is nonetheless a mighty force for the good of your brand. Puh-lease.
22 Exceptional Business Blogging Guides, Tips & Tactics
MARCH 31, 2015
A well-written and consistently updates business blog is a vital core element of a successful content marketing program. As noted below, blogs are among the most effective tools for increasing website traffic, generating leads, and acquiring customers. What are the key elements of a successful business blog? Two Guides to Business Blogging Benefits. ”).
10 Blogging, Content and Social Media Metrics and How to Improve Them
Social Marketing Forum
APRIL 14, 2013
A white paper from Vocus identified 10 key blogging, content and social media metrics. We also added several tips to improve them. Content marketing Social media marketing blogging metrics content metrics social media metrics We summarized them and looked at five metrics in-depth.
14 of the Best Content Marketing Tips, Tactics and Techniques of 2013
DECEMBER 17, 2013
Content marketing success starts with developing a strategy and roadmap, but the rubber hits the road with the execution of tactics (and measurement of marketing results to support continual improvement). So it is with Content Marketing Week. Where do you find ideas and inspiration for content marketing topics? What pitfalls should content marketers avoid? How I.T.
8 Tips for Social Video Storytelling
MAY 2, 2016
While viewers do leave, there is substantial engagement for much longer content. Longer viewing sessions tend to happen with content the viewer is already pre-disposed to care about: a documentary on a subject of interest, a training video they need in order to accomplish a task, a story from a charity they like to fund. See more on how to create a hook in item 6 below. That’s huge.
35 SEO Copywriting Tips for Rocking Content
APRIL 23, 2014
Writing search engine optimized content is also about engaging readers, building authority, and selling products. To help you please both your readers and the search engines, we’ve compiled a list of 35 of the best SEO copywriting tips for rocking content, all of which are based on actual experience. They also describe your content to search engines. 6. Buy Blog Posts.
Five Tips for Mapping Your Content Journey to Fit Gen Z
DECEMBER 28, 2015
Therefore, to best engage digital natives, your company’s content must reflect and satiate their desire to interact with, and deeply understand, your brand or product. Honing content to accompany the Gen Z user funnel takes more than just well-written words. Here are the five tried-and-true tactics for mapping your brand’s content journey to fit Gen Z. By Daniel Glickman.
5 Video Marketing Tips
JUNE 23, 2016
So you’ve done your content, social media and email marketing campaign. According to a 2015 report by Demand Metric , 95% of executives validated that video was a valuable and important form of content, with more than 70% of respondents stating that video was a superior conversion tool compared to other forms of content. Long-form original content! BloggingSource.
Repurpose Content with These Six Tools
APRIL 16, 2015
So, I’ve moved on to one of the most valuable marketing superpowers of all—how to repurpose content. Repurpose Content: The Content Marketing Superpower. For (busy) content marketers, I’d argue yes, because it’s the closest we can come to being Emma Watts—er, I mean, freezing time. The following six tactics are my go-to to repurpose content and reach new audiences.
10 Blogging Tips We’ve Learned from International Idioms
Convince & Convert
SEPTEMBER 21, 2015
Let’s face it: You’re not Neil Patel or Gary Vaynerchuck. I’m not saying you completely suck at blogging, but there’s always room for improvement. Here are a few obscure foreign idioms that will help you remember everything you need to improve in your blog posts —and help you start up conversation with that cute foreigner you’ve had your eye on but never really knew how to approach. With
A Holiday Guide for the Content Marketer
NOVEMBER 9, 2015
As a content marketer on top of your game, you’ve probably already come up with a killer strategy full of interesting seasonal content for the holidays. However as this talented marketer, you also know, in order to really do a great job in your content marketing this season, you’ll need to produce timely content along with this traditional holiday content. Quora.
Become a Content Marketing Fox
JUNE 17, 2015
By Michael Gerard According to a survey by Curata , more than three quarters of content marketers plan to boost their content marketing investment in the coming year. We have a name for content marketers that are the most savvy with their content marketing budgets: FOXES. However, a third of content marketers have never completed a content audit.
Four Content Distribution Strategies
MARCH 12, 2015
You spend hours writing, rewriting, editing, and perfecting your content brainchild. Once you finally click publish, you sit back, let out a deep sigh, and wait for people to start commenting on its brilliance without a thought to content distribution. . Now you must put your content distribution strategy into action. Here are four of our time-tested tips. Nice work.
29+ Actionable Content Writing Tips [+Examples]
JUNE 29, 2016
With so much content already out there, content writing that stands out and convinces readers to read your blog over someone else’s is difficult. Not only do you need to engage them so that they stay on your blog, but you also need to stop them from simply saving it to read later—which they will probably never end up doing. Make Your Content Actionable. Where?
Content Marketing Strategy? Think Like A Reporter
APRIL 12, 2016
Although 93% of B2B companies are doing content marketing, less than half view themselves as successful with it. However, companies with a documented content marketing strategy are three times as likely to say their efforts are “very” or “extremely” effective as those without one. So—creating a content marketing strategy is vital. The Inverted Pyramid.
Tips for Using Keywords When Writing Blog Post
OCTOBER 15, 2015
All you need to do is use automated software that launches popular keywords, so you can includes those words and phrases into your content, right? You need a strategic approach that combines diligent research, audience scanning, and setting specific goals for each piece of content you create. That’s what keywords are all about: enabling search engine users to locate your content.
Why My Blog is a Hog and Tips for YOU
OCTOBER 22, 2015
Bloggity, blog, blog. Is a blog is a hog! And the first lesson is a blog is a must. By producing your content, customers and prospects will see what you can do for them. For me, you, and many companies, a website with a blogging presence gives added value. Kathryn Aragon , a content marketing expert, calls it my sandbox and I think she has a point.
Monday Roundup: Content Rules
JUNE 23, 2014
A large portion of what we do online is centered around content: creating it, sharing it, reading it. Content helps us promote our businesses, create relationships, and share what is important to us with the rest of the world. This week’s roundup features seven posts from around the web that show why exactly content rules. Why: What defines “good” content?
SEO Tips for Infinite Scrolling
APRIL 16, 2013
Social sites use infinite scrolling as a way to offer a never-ending stream of new content, and it has appeal for sites that want to offer a seamless browsing experience for large groups of items. In reviewing infinite scroll implementations on a number of sites, one thing I’ve noticed is that not all of them offer a crawler-accessible path to the deeper content.
Your 16-Point Content Publishing Checklist
Convince & Convert
FEBRUARY 23, 2015
The same goes for publishing content. Here are my top 16 items to check before you push your content live for all the world to see. Content Is my title effective? Does my content have a main takeaway? ” Go back to English 101, and make sure you have a thesis for your content. Is my content useful? Is my content error-free? I love checklists.
9 Awesome Tools for Content Authors and Bloggers
MARCH 21, 2015
Content marketing isn’t easy. If you do any kind of writing — blog posts, articles, ebooks, etc. Content Idea Tools. It’s not uncommon to find yourself racking your brain for killer content ideas. Portent’s Content Idea Generator. Use this tool to come up with an array of titles for your next blog post or presentation. All useful.
Google+ Tips and Tricks
JULY 5, 2011
Make sure you add links to your other networks, your blog and your syndicated content ( here’s how ). The other interesting thing is Google will use this data to “see relevant content your friends share on the web. Hmm, Google will know even more about us, seems like socially targeted ads are obvious? Google+ Hacks and tips. Start with your Google Profile.
88 Expert Content Marketing Posts Worth Another Read
JANUARY 5, 2016
As noted here previously, content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing. All of those marketers are creating an enormous amount of content, which is making it difficult to stand out and rise above the noise. So what are the secrets to developing content that gets read, shared, and compels action? Is your Content Boring?
26 Outstanding LinkedIn Tips and Tactics
MARCH 27, 2013
Furthermore, due to its multiple sharing options including buttons, apps, personal updates, company updates, and industry-focused group discussions, LinkedIn is often among the top three or four traffic sources for B2B blogs. Find the answers to these questions and many others here in more than two dozen expert LinkedIn guides, tactics, tips and infographics. Marketing with LinkedIn.
Top Tips for Creating Quality Evergreen Content
MAY 31, 2016
If you’re like most bloggers, you publish a solid combination of evergreen and time-sensitive content. But what does it take to write really compelling evergreen blog content? While you can’t necessarily predict how your blog posts will be received, you can write with the following food for thought in mind. Evergreen Content: A Definition. General Writing Conten
5 Tips for Creating Quality Social Media Content
MAY 14, 2013
But did you know the secret sauce of a successful social media presence is generating original highly shareable quality content! Publishing content that gets widely shared on social media is good for business. Once you publish highly shareable content on a consistent basis, your social media clout will rise—expanding your influence and the reach of your company. Infographics.
Eight Common Blogging Mistakes
AUGUST 9, 2012
We created an editorial calendar and everyone was responsible for blogging, from the interns on up through me. Our goal was to blog about the silly things people do to hurt the perception of the PR industry and perpetuate the “spin doctor” image. So I’ve created a list of eight things to consider while you’re blogging. Was. A. Disaster. Link to people.