Webbiquity SMM

AUGUST 23, 2011

So where does blog traffic come from, and how does this change over time? Looking at data from the Webbiquity blog, several trends are apparent. This B2B blog isn’t necessarily representative of all blogs of course, but the trends likely aren’t much different for many business blogs.

Syndication 186

Syndication Data How To HootSuite 186

Webbiquity SMM

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Blogging: for any new business blog, traffic typically starts out modest but grows over time.

Social Media 170

Social Media Vimeo Content Hubspot 170

Webbiquity SMM

SEPTEMBER 21, 2010

Instead, successful media will become aggregators and editors of content, rather than creators. Online content aggregation is as old as the Internet itself, beginning with AOL. to topic-focused niche sites such as (using social media as an example) Social Media Today and Social Media Informer.

Aggregator 187

Aggregator Paper.li B2B Content 187

Webbiquity SMM

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Blogging: for any new business blog, traffic typically starts out modest but grows over time.

Social Media 176

Social Media Content Vimeo Marketing 176

Webbiquity SMM

APRIL 4, 2023

They subconsciously associate sites with different emotional “jobs” when they use (or don’t use) a particular medium. So, a brand’s content likely doesn’t belong on all platforms, nor should it be the same across all. The post Three Reasons We Can’t Disconnect from Social Media appeared first on B2B Marketing Blog | Webbiquity.

Social Media 220

Social Media Reddit LinkedIn Research 220

Webbiquity SMM

JUNE 7, 2018

Content Marketing. Content is a vital component of every digital marketing strategy. Developing and documenting an effective content marketing strategy improves your chances of getting quality leads and potential sales. According to CMI , 91% of B2B marketers are already using content marketing to generate leads.

B2B 217

B2B Brands LinkedIn Influencer 217

Webbiquity SMM

NOVEMBER 8, 2022

User Generated Content: UGC is one of the most sustainable and cost-effective ways to market products. There may be cases where a customer’s content is great but the image quality is not. 63% of shoppers say they are more inclined to make a purchase on a site that displays star ratings and customer reviews of available items.

comScore 299

comScore Marketing Case Study Review 299

Webbiquity SMM

OCTOBER 22, 2021

Social media marketing involves running social media advertisements, publishing content, listening to and engaging your customers, and analyzing the success of your marketing efforts. It also helps you determine which social media platforms you need, the kind of content to create, and the type of marketing language that appeals to them.

Social Media 205

Social Media Tips Metrics B2B 205

Webbiquity SMM

MAY 10, 2011

The core of social media marketing efforts should be the corporate blog. Through a blog, marketers become publishers, providing their audience with relevant and valuable content. Publishing has historically relied on advertising, or sponsorships, to pay for content production. What should they promote? Here are 20 ideas.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

AUGUST 27, 2013

According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. We looked at three different types of sites: pure B2B blogs, pure commercial sites, and “hybrid” sites that combined a blog with commercial content.

B2B 263

B2B Social Networking Research Marketing 263

Webbiquity SMM

OCTOBER 5, 2012

and 300 posts, here is a quick look back at the 10 most-read posts on the Webbiquity blog to date. Again, thank you for reading the MarketingSherpa Readers Choice top b2b marketing blog for 2012. Without further ado, below are the 10 most-viewed posts on this blog to date. So which is best?

Vocus 155

Vocus B2B Social Media Statistics 155

Webbiquity SMM

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. B2B Lead Blog ). and 23% share content on SlideShare. 25 Social Media Facts and Statistics. The Atlantic ).

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

OCTOBER 18, 2010

How can you craft more compelling blog headlines? How can you get more links to your blog? Find the answers to those questions and others here in more of the best guides to business blogging of 2010 so far. Find the answers to those questions and others here in more of the best guides to business blogging of 2010 so far.

Alltop 148

Alltop Tips Hubspot Directory 148

Webbiquity SMM

JUNE 6, 2019

So the obvious question now isn’t why Instagram, but how: how can you use Instagram, and Instagram marketing tools , to explode your B2B brand and drive traffic to your site? Because Stories have a 24-hour lifespan, you can be a little more candid here than you are when it comes to the rest of your content. Craft your Profile.

B2B 149

B2B Instagram How To URL 149

Webbiquity SMM

NOVEMBER 2, 2021

Then use platforms that focus on visual content, like Instagram, Pinterest, or TikTok. Maybe you found them on Instagram but they also have a blog or a YouTube channel. Once you’re following some important or helpful people, start commenting, retweeting, and otherwise sharing their content. Go Where Your People Are.

Industry 235

Industry Social Media Tips Platform 235

Webbiquity SMM

JANUARY 24, 2019

Also, success depends heavily on the originality of your content and how relevant it is to current industry trends. The first step is to choose which social media sites on which to focus your activities. Content that works on a platform like Instagram may not necessarily work on Twitter, and vice versa. Setting up automation.

Social Media 164

Social Media Marketing Hashtag Campaign 164

Webbiquity SMM

JUNE 20, 2019

You may presume your employees are thrilled to share your company’s content on LinkedIn. Check that all the information is correct, ensure links lead to helpful sites on your site, and actively post relevant updates. This will allow them to stay updated with industry developments and make it easier for them to share content.

LinkedIn 166

LinkedIn Brands How To Training 166

Webbiquity SMM

MARCH 22, 2018

Write Excellent Content. Facebook offers an incredibly large and diverse audience; you can’t write just any old content and expect to see results. You need to create content your audience will want to read, and share. To get help writing your content, try a content writing service like UK Services Reviews.

Tips 191

Tips Facebook B2B Review 191

Webbiquity SMM

MARCH 30, 2015

At the core of any successful blog is valuable content—helping readers solve a problem, increase their knowledge, work more effectively. But text alone isn’t enough; to really make a blog stand out, it needs to include compelling images as well. As noted on the CyberChimps blog , “a picture is worth a thousand words.

Public Domain 100

Public Domain Wikimedia Creative Commons Hubspot 100

Webbiquity SMM

FEBRUARY 27, 2018

For B2C marketers, Pinterest (#6 overall) is probably the next most interesting site. Two-thirds of Facebook users (66%) get news on the site. V3+Broadsuite Blog ). 99% say they post content to Instagram; 67% post to Facebook, 51% to Snapchat, and 43% to Twitter. Image credit: DreamGrow. Ponder purposes.

Social Networking 223

Social Networking Tumblr Tips B2B 223

Webbiquity SMM

FEBRUARY 10, 2011

WordPress is no longer just the leading blog platform , but is now the most popular open-source CMS (content management system) as well. Angela Bowman shares her “clean and simple list of the plugins I use most often on my WordPress sites&# for SEO, feeds, forms, security, Twitter and more. WordPress SEO.

WordPress 182

WordPress Content management systems Message Boards SEO 182

Webbiquity SMM

DECEMBER 28, 2010

To keep up with changes on the SEO landscape and make sure I’m consistently utilizing the most effective techniques on behalf of clients, I read a lot of articles and blog posts about SEO. On-page optimization (content, headings, meta tags). Blogs are a source of fresh content, which search engines love.

SEO 181

SEO Press Release Social Bookmarking Technorati 181

Webbiquity SMM

MAY 9, 2019

B2B customers are using larger buying committees to review potential purchases, they’re gathering almost all of their product research from digital content, and they’re taking longer than ever to make final purchase decisions. Cutting through all this noise is making it extremely difficult for sales teams to connect with potential leads.

B2B 130

B2B Committee Buy Process 130

Webbiquity SMM

MAY 1, 2018

However, digital technology, and social networking sites in particular, have fundamentally altered the way events are experienced. Through social media platforms , attendees and businesses can share content and experiences from the event. This content then becomes visible to their friends or followers. Image credit: CPS, Inc.

Platform 152

Platform Engagement Hashtag Eventful 152

Webbiquity SMM

APRIL 26, 2016

The results of industry marketing activities, in terms of optimizing web presence , are citations, mentions, links and other content related to your company that appears on the following types of websites: Trade media websites (these are also included in Press Presence). Trade, industry or non-profit organization sites (usually.org domains).

Industry 100

Industry Directory SEO Metrics 100

Webbiquity SMM

AUGUST 17, 2011

One of the most obvious is that posts now include images, making the sites more visually appealing than the former text-only design. Both of these sites bring together content from leading experts and companies like Brian Carroll , Paul Dunay , Ambal Balakrishnan , Harry Hoover , Gini Dietrich –really too many to list.

B2B 155

B2B Features Social Media Aggregator 155

Webbiquity SMM

DECEMBER 6, 2010

Any significant online news site pickups of the release are posted to Twitter (it’s okay to repeat news a few times on Twitter as not all of your followers will see all of your tweets, just don’t overdo this) and to social bookmarking sites. The social media release also links back to the company’s LinkedIn and Twitter accounts.

Press Release 211

Press Release Social Media Social Bookmarking Blogger 211

Webbiquity SMM

JANUARY 30, 2012

WordPress is not only the most popular blogging platform , but is increasingly becoming a leading website content management system (CMS) as well. How did WordPress emerge as the leading blog platform? What are some techniques, beyond the obvious, for search-optimizing WordPress content? to improve load times).

WordPress 184

WordPress Movable Type Review AJAX 184

Webbiquity SMM

JULY 25, 2011

So I figured it was time to update my inaugural post on this blog, What is Webbiquity? And finally, your website and blog are no longer the only places that buyers may find you. Social media, online PR and user-generated content sites open up a new world of places to be “found.&#. Where do I start? •

Reputation 173

Reputation Directory Social Bookmarking Diagrams 173

Webbiquity SMM

JULY 2, 2012

Several factors impact the share of traffic that any marketer can expect to generate from organic search, including: Having an ongoing SEO program (including a blog). But the difference in the increase between sites with active SEO programs (18% average increase) and those without (5% average growth) was significant.

SEO 188

SEO B2B Social Bookmarking Organization 188

Webbiquity SMM

OCTOBER 25, 2016

20 years ago, when ads popped up online among the content we were looking at, we clicked on them a bit more frequently because we hadn’t developed such a resistance to them. Blog comments. Most people get notifications for their blog comments, and if you leave a well thought-out comment on their blog, they’re apt to take notice.

Influencer 100

Influencer Marketing SEO Class 100

Webbiquity SMM

SEPTEMBER 9, 2013

BuzzFeed mentions changes in behavior, greater use of social networks for content discovery, and a 52% increase in traffic from “‘Dark social,’ that netherland of direct traffic” (i.e., WPO is about creating valuable, highly relevant content and then leveraging across multiple channels. Experiment.

Directory 196

Directory SEO B2B Real Estate 196

Webbiquity SMM

AUGUST 27, 2019

Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014. Further, “80% of leads sourced through social media for B2B marketers come from LinkedIn…(and) LinkedIn drives more traffic to B2B blogs and websites than Facebook and Twitter combined.”

B2B 154

B2B Research Twitter Marketing 154

Webbiquity SMM

FEBRUARY 2, 2012

Blogger interest in the site seemed to follow a similar pattern. At the end of last winter, posts about how cool Quora was, the various uses for the site, and tips for getting the most out of it seemed ubiquitous. ” A Marketer’s Guide to Quora by HubSpot Blog. Then they began to taper off and disappear.

SEO 146

SEO MySpace Hubspot Patterns 146

Webbiquity SMM

OCTOBER 13, 2010

Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. I’ve used this tool on behalf of small clients for finding hundreds of key influencers on Twitter, blogs and various other social networking sites and forums. Social Mention.

SM2 202

SM2 Vocus Alterian Radian6 202

Webbiquity SMM

MARCH 30, 2012

do they have a blog, how prominently is it featured, social bookmarking links, social media account links, etc.). • Twitter metrics (followers, following, frequency of tweets, general level of interactivity). Your prospective buyers are likely having conversations in places well beyond the big five social networking sites.

Vocus 184

Vocus Alltop Message Boards Klout 184

Webbiquity SMM

SEPTEMBER 1, 2010

Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far. Tweet This!

Press Release 200

Press Release Tips HootSuite Alltop 200