Waxing UnLyrical

JUNE 26, 2015

In line with our June theme (content! content!), We welcomed four stellar guests including the Washington Business Journal ‘s Jennifer Nycz-Conner , digital marketing brand strategist for V3B Shelly Kramer , founder of Red Shift Writers (and regular contributor to this blog!) Content isn’t new #measurepr.

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Content Journal Adwords Consultant 100

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. I manage the University of Regina’s blog.

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Project How To Class Posterous 170

Waxing UnLyrical

NOVEMBER 4, 2010

A while back, I was looking at my Google Analytics for WUL and I noticed that my 404 page , i.e. the one you get when the server can’t find the page you’re looking for on a particular site, was the 4th most highly-trafficked page on my blog. And they wouldn’t bother to poke around on the blog to find it.

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Class Tumblr Template Templates 241

Waxing UnLyrical

MARCH 25, 2011

This is part of the Blogging for Grasshoppers series. If you talk to Howie Goldfarb anywhere – Twitter, here on his guest posts, or over at his own blog, you’ll know that he’s fixated on one thing. Howie really really really believes in blogs being mobile friendly. And now we have to “mobilize&# it?!

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Mobile WordPress How To iPhone 183

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Blogging is a strange beast.

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Class Blogosphere Blogger Creative Commons 226

Waxing UnLyrical

NOVEMBER 17, 2010

In other words, while your content might be fabulous in its essence, your reader is doing exactly what we grew up being told not to do: judge a book by its cover. In the digital world, that’s judging content by its ability to intrigue you in a split-second. I just get kicks out of mobile blogging w/ multimedia.

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Class WordPress Creative Commons Postrank 215

Waxing UnLyrical

SEPTEMBER 13, 2013

For both public relations and search engine optimization, publishing content via other people’s sites is a critical part of their everyday duties. Gatekeepers are the ones who control what is published on their site. Here are a few ways to find topically relevant sites: Follow blogrolls.

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Blogger Strategy Technorati Community building 263

Waxing UnLyrical

MARCH 4, 2011

This is part of the Blogging for Grasshoppers series. If you publish a blog, there are three things I want to tell you today. I’m not one to get overly excited by blog comment systems, but this one has me blown away. I’ll give you the short version, and then the long version. Short version. It’s genius.

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System Comments WordPress Joomla 170

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? A few weeks ago, they asked a question about paying for blog posts. In 2010, blogs and bloggers are truly influencers. Let me unpack this a bit.

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Class Blogger Issues Review 184

Waxing UnLyrical

OCTOBER 14, 2010

Teach your readers to take ownership of content. Copyblogger used this book as a guide to making boring content sexy. Establishing your voice A blog post with pointers isn’t only meant to teach, it is also meant to connect with readers. When it comes to blogging, anyone can compile data and churn out a post.

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Class Flickr WordPress Template 178

Waxing UnLyrical

SEPTEMBER 18, 2013

The content you create and the leads you nurture will keep your event alive well after its end date. Content: Turn insight and tips shared into white papers, tip sheets, blog posts, or webinar topics. Take photos and if you generate enough tips and insight, package the content together into a kit.

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Eventful Hashtag Community building Tumblr 195

Waxing UnLyrical

APRIL 9, 2013

Erin taught me that good content isn’t stagnant. I don’t think I ever told her this, but my site looks a heck of a lot more put together since Erin introduced me to it. I pitched a post to her a few months back and she rejected it because it didn’t fit with the content that she was publishing. The Serious Ones.

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Exercises Flickr Consultant Meeting 244

Waxing UnLyrical

JUNE 2, 2014

In this guest post for Heather Whaling ‘s blog, Bethany Cramer offers some exercises to improve your conversational writing. Why: Is your brand using multiple social media sites to converse with potential customers? Four Ways Content Writers Can Change the World. Increase Your Social Engagement.

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Conversation Exercises Small Business Consultant 205

Waxing UnLyrical

AUGUST 15, 2011

The other day I read that higher education consulting firm, Noel-Levitz, found that more than three-quarters of students and parents it surveyed never or only rarely read blogs on college websites. I manage a blog for a mid-sized Canadian University. Both the campus and the blog are less active than normal. It’s August.

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Study Committee Metrics Education 178

Waxing UnLyrical

OCTOBER 19, 2010

If web metrics from these local sites start showing less referral traffic from Google, then it’s surely possible that Google Instant is, at least in part, to blame. Bing offers an excellent guide on how to optimize sites (PDF) for its search engine. Relevant content is, and will continue to be, key to reaching searchers.

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Google Class Creative Commons Yahoo 254

Waxing UnLyrical

FEBRUARY 15, 2011

Give someone else in the office (other than IT) full access to the site. While I don’t need anyone to work on strategy, project development or content planning while I’m out of the office, I do need them to handle the day-to-day (er, hour-to-hour) tasks involved with managing the organization’s blog. Schedule posts.

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Social Media WordPress Press Release Flickr 188

Waxing UnLyrical

MAY 20, 2015

They regularly post insightful articles to their own sites, comment on other peoples’ blogs, write opinions on LinkedIn and Medium , post presentations to SlideShare and have active Twitter profiles. Guest post to peer blogs. I recommend building a list of 15–20 blogs you’d like to post on. Email subscribers.

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Tips Proposal Repository Influencer 100

Waxing UnLyrical

OCTOBER 21, 2015

Here’s a great example of where 2 small sets of data resulted in a blog post and continue to lead conversations we have with PR pros about the power of connective tissue. Not just a killer blog post, but also a fundamental shift in the way we think about and develop content at AirPR. The result?

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Data Delicious Startup Analytics 100

Waxing UnLyrical

OCTOBER 6, 2011

That means that it is relatively easy to find what sites your ideal audience uses regularly. There are thousands of niche networking sites, industry forums and other opportunities to connect with a far more segmented audience than the big sites offer. Even MySpace is still in the running, for very specific demographics.

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Social Media Platform Tips MySpace 203

Waxing UnLyrical

MARCH 12, 2014

Memejacking is, quite simply, the appropriation of these memes for marketing purposes: that is, hitching your brand’s proverbial wagon to content that’s already popular and instantly recognizable. Memes are also perfect for use on social sites. Why Does It Work? We’ve covered the most important reason already: memes are popular.

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Meme How To Marketing Community building 191

Waxing UnLyrical

JUNE 24, 2013

Why: In this guest post for WUL, Jessica Torres shares how she made her blog Cavy Savvy a success using smart SEO. Why: Nothing is more irritating than performing a Google search and being directed to pages full of useless content and spam. How To Move Your Blog Post Up In Search Results. Google Penguin 2.0 vs. Black Hat SEO.

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SEO Tips Press Release Engineering 197

Waxing UnLyrical

APRIL 11, 2011

If you read the news or popular blogs, you get a lot of numbers thrown at you. In April 2010, Facebook had a statistic that said users spend 55 minutes each on the site per day. What about 30 billion pieces of content exchanged per month on Facebook? 30 billion ÷ 600 million = 50 pieces of content per person per month.

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Social Media How To Hubspot Compete 212

Waxing UnLyrical

MARCH 21, 2013

We comment on other blogs. So yes, there is a benefit to us constantly, and consistently, producing content, much of which is in response to others’ questions. Do a search right here on WUL (there’s a reason I have a search box on the blog) to see if perhaps I’ve already written about the topic you have a question on.

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Consultant Hosting Flickr Questions 256

Waxing UnLyrical

DECEMBER 21, 2010

You can set up your own blog. Just like Posterous, you can use Amplify as your primary blogging platform, as well as auto-post to your own blog. Ah, but does the image accompanying your blog post show up? Mark as read Approve comment S- Okay, now youve given me a blog idea. That’s really nice.

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Social Networking Class Comments Conversation 270

Waxing UnLyrical

APRIL 15, 2015

I love to cruise, but it’s frustrating that there’s no site or app to help me discover the wide assortment of cruises that are a good match for my travel style and budget – and to help me book the right voyage to the right destinations. Assumption 1: Create content. For me this is as much a cause as it is a business play.

Communities 100

Communities Travel Metadata Content management systems 100

Waxing UnLyrical

JUNE 27, 2011

But I can’t tell you how many people I’ve met at networking events – or even come across online – whose sites/blogs are just… pathetic. Try to look at your site through the lens of an outsider, and answer these questions: 1. 5 steps to dress your business well. I’m going to pick that up here.

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Widget iPad Flickr Course 177

Waxing UnLyrical

APRIL 21, 2011

This is part of the Blogging for Grasshoppers series. As I’ve been paying more attention to blogging—not just the writing thereof, but the look and how the posts come across—one of the fields that I believe is little-used is the “excerpt&# field in one’s WordPress blog. But let’s back up a bit.

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WordPress SEO Engineering Flickr 206

Waxing UnLyrical

APRIL 23, 2013

Just as Waxing Unlyrical helped lead the way when some of the issues surrounding sponsored blogging arose, leading the way on social media abuse should foster dialogue that allows for better, more ethical business practice and a stronger social media industry. and Lemmetweetthatforyou.com (Promotes sharing of site made images).

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Social Media Meme Flickr News 266

Waxing UnLyrical

MARCH 28, 2011

“Consumers can comment on them, share them on social networking sites, blog about them, etc. “Second, marketers don’t know much about content analysis – it’s not something that they’ve really used in the past.

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Analytics Marketing Sentiment Analysis 168

Waxing UnLyrical

JULY 17, 2013

The closest (and you might say actually fulfilling link, in terms of the activity I was really looking for) discusses digital gravestones and final memories for a site … including monthly email videos! There’s also a site called Death Switch that allows you to send secrets out via email once you have lived out your days.

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Social Media How To HootSuite Blogosphere 195

Waxing UnLyrical

NOVEMBER 15, 2010

But what about SEO for news sites, particularly Google News? Your news release will not be competitive with well-known Beth Kanter’s Beth’s Blog. Write original, timely, relevant content , says Google (heard this one before ?). What do you think is going on here? You likely want your story to be news, now.

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News Google SEO Postrank 274

Waxing UnLyrical

JULY 5, 2011

It is just a flurry of web pages and site traffic.&#. There was a mountain of effort behind that small step of establishing an official blog. There is a sad, temporary site up now. How long is too long to go without posting fresh content? Will we allow people to submit their personal sites? Can I say that again?

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Directory Guidelines Flickr Policies 130

Waxing UnLyrical

NOVEMBER 3, 2010

whatever, I never can tell) and revel in blog posts that make you feel the writer is talking to you, no doubt you are already familiar with Olivier Blanchard ‘s The BrandBuilder Blog. Olivier has one of those remarkable blogs I know I can go back to time and time again, because I will find something to re-read, and re-read again.

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Postrank ROI Tourism Blogroll 255

Waxing UnLyrical

JUNE 6, 2011

This is part of the Blogging for Grasshoppers series. [I This was a post I'd been meaning to write for a long time, because I believe it can really help your blog, so I put a lot of effort into it. Which didn't mean that the blog went down, but Livefyre, the super-duper comment system I've been using, did. Paying attention.

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WordPress SEO Engineering Flickr 178

Waxing UnLyrical

FEBRUARY 7, 2013

I found myself covered with social media calendars, PR pitches, blog posts, website projects, advertisement assignments, and what felt like a million clients to call. — RedShift Writers (started by yours truly) is a high-powered, lightning fast content writing company customized to the digital/social media era. . I loved it.

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Project Flickr Upcoming Meeting 220

Waxing UnLyrical

APRIL 24, 2015

Disclosures: both are friends (d’oh), and I have access to premium content on the Solo PR Pro site. A7: It’s the easy answer, but Google Analytics on your site or blog can show you the “Behavior Flow” of visitors.

Communities 100

Communities Tips Metrics Community building 100

Waxing UnLyrical

OCTOBER 22, 2010

Priya took us through the strategy and tactics of the campaign, which relied heavily on these “influentials&# to generate online visibility for the campaign, and by providing interactive content online for people to “play with.&# How will they change their landing page/site to optimize conversions? Were they paid?

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Postrank Campaign Tourism Social Media 151