Jeff Esposito

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Content Marketing Trends for 2014

Jeff Esposito

Content marketing is alive and healthy in 2014 and it’s not leaving anytime soon. Content has matured as an industry ever since it exploded sometime around 2011. In fact, 92% of B2B marketers say they are budgeting for it, which is a sure sign that content marketing here to stay. 1. Content Marketing in Unexpected Places.

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Content Marketing Trends for 2014

Jeff Esposito

Content marketing is alive and healthy in 2014 and it’s not leaving anytime soon. Content has matured as an industry ever since it exploded sometime around 2011. In fact, 92% of B2B marketers say they are budgeting for it, which is a sure sign that content marketing here to stay. 1. Content Marketing in Unexpected Places.

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What’s your story?

Jeff Esposito

But knowing your story and why others should care is something that everyone participating in social media, blogging or managing a brand’s social presence or community should do. What content do you offer them? I started this blog to talk the things I geek out about and draw from life experiences. Why should they come back?

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Put the groans away, Facebook’s algorithm change is good for you

Jeff Esposito

As I have noted a few times on this blog, Facebook has built a perfect fly trap and businesses need to adapt to the ecosystem, much like they do with Google. It is also a worthwhile follow given the security breaches that come out via social networking sites. Sesame Street – Only 5 friends of mine on FB also like Sesame Street.

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Put the groans away, Facebook’s algorithm change is good for you

Jeff Esposito

As I have noted a few times on this blog, Facebook has built a perfect fly trap and businesses need to adapt to the ecosystem, much like they do with Google. It is also a worthwhile follow given the security breaches that come out via social networking sites. Sesame Street – Only 5 friends of mine on FB also like Sesame Street.

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Making heads and tails of the new Facebook Insights

Jeff Esposito

If you manage a Facebook page for a company, entity or personal blog you are probably aware that Facebook has rolled out a new Insights tool. The first are the content creators ; these users are proactively creating content on a brand page. Post Efficiency – this data is great to see what content resonates with your audience.

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Why your small business SHOULD care about social media

Jeff Esposito

This post originally ran on Vistaprint’s Small Business Blog. While we think there was some great content in there (hopefully, you agree), we have gotten some feedback asking if investing time on social media sites (including Facebook ) is worth it for micro and small business owners.