Direct Marketing Observations

JANUARY 12, 2012

UserVoice creates engaging survey forms on Facebook and other sites to solicit feedback from fans and visitors. Disqus is a better, real-time comments system for users’ site or blog with fully integrated social network elements. PollDaddy enables users to add quick and easy polls to blog posts.

Tools 215

Tools Social Bookmarking Aggregator Disqus 215

Direct Marketing Observations

FEBRUARY 24, 2012

Let’s assume that your peeps straddle the lines of friends, family and business contacts, so the results or likelihood that there will be content from these people about western saddles may be 50/50. Will you buy from my site? The more content that is created, the more that you have to choose from.

SEO 182

SEO Hashtag Sites Social Networking 182

Direct Marketing Observations

DECEMBER 14, 2011

In order for people to know that you are open for business you have to get them to your website, your blog, your Twitter account or your Facebook page, right? So you have to think about things like: Site design that incorporates SEO. Social site design geared towards your target audience. Content creation. Guess what?

Brands 176

Brands Discount Sites SEO 176

Direct Marketing Observations

SEPTEMBER 17, 2010

Either it’s your own personal site, or it’s your company’s. If it’s the company website, you probably have some type of responsibility or influence over it’s content. Assuming I know the audience that read this blog, chances are you have some type of input into your company website.

Mobile 159

Mobile Meeting Questions Sites 159

Direct Marketing Observations

SEPTEMBER 30, 2011

In marketing, especially in the web world, there’s a sense that all we have to do is create a website, add that transactional back-end, create a Facebook page, a Twitter handle, and a blog site-and they will come. You have to be proactive in this new digital paradigm. You can’t wait for it to happen or you’re done.

Marketing 152

Marketing Curation SEO Strategy 152

Direct Marketing Observations

OCTOBER 15, 2010

1) Look for more content to be produced by “others”. This means look for the rise of the professional content creators masking as citizen journalists. We used to marvel at UGC, but what is it when large organization start to pass their content off as UGC? Know the difference between “real&# UGC and professional content.

Astroturfing 204

Astroturfing UGC Tips Mobile 204

Direct Marketing Observations

JULY 15, 2011

And I remember that very first day that I got a look at the site that it wasn’t right. We have decided that Twitter is a great way to share links, to share content and to consume content. It is now purely a content consumption and content push platform. The reason? Pure and simple.

Social Media 168

Social Media Startup Engineering System 168

Direct Marketing Observations

JANUARY 10, 2011

This is the “Consumers of Content&# generation. Networks, apps, aggregators, blogs, microblogs-copy what works, tweak it a little, or not, and see what market share you can pull. How fresh can or could their content be? Facebook has an argument, but that’s about it. Everything else is fair game right now.

Social Media 159

Social Media Microblogging Aggregator Blogger 159

Direct Marketing Observations

AUGUST 24, 2011

I can bet all of you who have had a blog longer than a year can now spot a noob to the blog scene. I can bet all of you who have had a blog longer than a year can now spot a noob to the blog scene. Or where the title of the promo piece was as important as the content contained within? Case in point.

Social Media 199

Social Media Skills SEO Aggregator 199

Direct Marketing Observations

APRIL 19, 2010

But more importantly, aside from the breakdown of percentages in that graphic above-look at the number of ways that people can consume and create content. Create a blog on WordPress. Comment on any blog anywhere. Share content. Know all social sites that your child is a part of it. Comment on YouTube. Share music.

Social Media 202

Social Media Social Networking Education Guidelines 202

Direct Marketing Observations

JANUARY 21, 2011

All Facebook [link] - The unofficial Facebook Blog. YourVersion [link] - YourVersion is a tool for delivering the latest news, blogs, tweets, and videos on content that matters to you, all in one place. I start and end my day with this site. I read it every day. .

Social Media 166

Social Media Social Networking Class Case Study 166

Direct Marketing Observations

MAY 3, 2010

So many strategies stop at the tools so you end up with a blog or a Facebook page and the strategist goes home. If you do not make it easy, fast and safe for consumers to engage you will end up with more than 90 percent lurkers trolling your content. Consider how your consumers view you online and where they view you.

Lurker 138

Lurker Social Media Hashtag Curation 138

Direct Marketing Observations

DECEMBER 3, 2010

One of the things that I do throughout the year though is, I stockpile sites, blog posts, articles, tools and things that just catch my eye-Oh yea that’s called social bookmarking isn’t it? Sometimes blog posts resonate in different ways. 21) Regretsy was one of my favorite sites of 2010-where DIY meets WTF.

Sites 235

Sites Social Media Tools Storify 235