Dave Fleet

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How To Engage On Sites Using Facebook’s New Commenting Plugin

Dave Fleet

We’ve already looked at the pros and cons of the Facebook commenting plugin for businesses considering implementing the plugin on their sites. Do they just avoid commenting on sites using this plugin? Aggregated conversations provide additional content for Facebook pages. Avoids diluting content on Facebook pages.

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Three Ways To Wag The Long Tail Of Content

Dave Fleet

I was glancing at my blog traffic stats the other day, and noticed something that made me sit up and take notice – after three years, the most-viewed post on this site continues to be the opening post in my good communications planning series , with over 125,000 views. Useful content. Evergreen content.

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A New Approach

Dave Fleet

Tweet A large part of what we do for many digital clients involves managing content and community for their online properties. However, in this case the cobbler’s son ( my blog ) has gotten to the point where he has no shoes. For the last several years, I’ve focused on writing long-form content for this site.

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Why Paying Bloggers For Posts Changes The Game

Dave Fleet

The latest post to catch my eye was a controversial piece over at Mom Blog Magazine entitled Why PR People Get Paid And You Don’t. Over that time I’ve built this site up from a static site, that I coded by hand in Notepad, to a blog with 40,000 views each month. You need to compete for budget.

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Facebook Commenting Platform: Pros and Cons For Businesses

Dave Fleet

Comment syndication and aggregation – commenters can push their comments to Facebook; comments left as a reply over there are aggregated back on the original site. Comments then stay sync’d between the two sites. Commenting on third-party sites is a bit of a mixed bag. Bring brand advocates onto third-party sites.

Comments 388
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Search Engines Are A Conduit, Not A Source

Dave Fleet

Search engines understand this – Google optimizes its page to get you off its site as quickly as possible. Do they go to product review sites to check out other peoples’ reviews? Do they go to corporate sites to read-up on specs and options? Do they go to blogs to check out discussions there?

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A Digital Lens on the U.S. Election

Dave Fleet

Richard Edelman, in a thoughtful town hall meeting with our global team today – and now captured on his blog – laid out a communications-focused lens on what happened, as well as some well-reasoned ideas on what businesses should look to do in the wake of the results. One day after the U.S. Twitter Triumphs over The New York Times”.

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