Adam Sherk

MARCH 16, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Real-time Search Optimization for News Sites by Adam Sherk on March 16, 2010 The major search engines are making real-time search a priority, resulting in good visibility opportunities for news sites especially for breaking news.

Sites 143

Sites News Yahoo Engineering 143

Adam Sherk

MAY 12, 2010

It sounds a lot like the practices of some industry blogs and news aggregators today. So “borrowing” content isn’t a Web-only phenomenon, it’s just a lot easier to spot now. Shifting from poaching content to paying for it, it really is no wonder that the AP seems so threatened by Google. What’s a news agency to do?

Content 116

Content Aggregator Press Release Syndication 116

Adam Sherk

APRIL 13, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk 25 Major News Sites Ranked by Page Speed by Adam Sherk on April 13, 2010 Now that site speed is officially a Google ranking factor, site performance and page load time are important for SEO as well as usability. So which news sites fared best?

Sites 161

Sites News Yahoo Journal 161

Adam Sherk

JUNE 9, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk News Sites Not Making Much Use of Static FBML on Facebook Pages by Adam Sherk on June 9, 2010 Between privacy issues, a sweaty CEO and technical problems with its “Like&# buttons Facebook is having a rough time lately. The short answer? Not so many.

News 181

News Sites Yahoo Facebook 181

Adam Sherk

JULY 23, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Buried News Sites on Digg by Adam Sherk on July 23, 2009 It’s no secret that mainstream news sites are experiencing increased exposure on social news sites like Digg. Using di66.net’s 403 14 dailymail.co.uk 387 15 telegraph.co.uk

Digg 119

Digg Sites News Yahoo 119

Adam Sherk

JANUARY 14, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Help Haiti: News Sites Promote Ways to Donate by Adam Sherk on January 14, 2010 As the devastation and human tragedy caused by the Haiti earthquake grows, people are flocking to the news media for information, and more importantly to learn ways that they can help.

News 129

News Sites Digg Press Release 129

Adam Sherk

JUNE 15, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk News Sites on Twitter: Who is Making the Most Impact? But Twitter, Facebook in some cases Digg still represent the majority of social media referrals to many news sites, so they continue to be a priority. 2,461,060 2 @cnnbrk 77.3% 3,139,883 3 @TIME 76.9%

News 165

News Sites Twitter Digg 165

Adam Sherk

AUGUST 7, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Diversified Twitter Strategies for News Sites by Adam Sherk on August 7, 2009 This week’s Sysomos study of the 5% most active users on Twitter includes a list of the top 25 users (with more than 50,000 followers) ranked by average tweets per day. tweets per day.

Sites 105

Sites News Strategy Twitter 105

Adam Sherk

FEBRUARY 17, 2010

But at this early stage, how strong are the marketing opportunities for news sites? Sharing and discussing content is a key component of Google Buzz, so it’s a natural fit for article promotion and audience development. At a minimum news sites should set up an official profile and experiment with “buzz this” buttons on their templates.

Sites 118

Sites News Google Facebook 118

Adam Sherk

AUGUST 4, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk News Sites on the New Digg: Who is Active, Who is Gaining Followers? First and foremost is the ability to create official profiles and automatically submit content, which publishers are hoping will turn Digg into a friendlier place for mainstream media.

Digg 134

Digg Sites News Activities 134

Adam Sherk

APRIL 8, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Wrap, Newser and Content Aggregation: How Much Attribution is Enough? To me the real question is: when one site aggregates another’s content, how much attribution is enough? Make it simple and logical to get to actual Wrap content from that page.”

Aggregator 110

Aggregator Content Syndication Journal 110

Adam Sherk

APRIL 30, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Publishers: Solve Tracking Code, Duplicate Content Issues with the Canonical URL Tag by Adam Sherk on April 30, 2009 Really you shouldn’t need it. What you should be doing is avoiding duplicate content altogether.

Issues 100

Issues Publishing URL Syndication 100

Adam Sherk

OCTOBER 27, 2009

CNN.com is soliciting user feedback by including a prominent survey link at the top of the page: It will be interesting to see how NewsPulse changes user behavior on the site over time. It has the potential to increase the number of stories read per visit, resulting in more page views and time on site.

Content 112

Content Press Release Digg Survey 112

Adam Sherk

APRIL 16, 2013

Infinite scrolling has been growing in popularity with various forms being utilized on a variety of sites. Social sites use infinite scrolling as a way to offer a never-ending stream of new content, and it has appeal for sites that want to offer a seamless browsing experience for large groups of items.

SEO 245

SEO Tips Module Guidelines 245

Adam Sherk

NOVEMBER 23, 2009

Believe it or not, being indexed in Google and Google News is actually good for news sites. Related posts: Video Interview: Rupert Murdoch Doesn’t Like Search So Much The Wrap, Newser and Content Aggregation: How Much Attribution is Enough? Sitemap | RSS | © 2009-present AdamSherk.com Using Thesis Wordpress Theme.

News 101

News Google Hitwise Press Release 101

Adam Sherk

MAY 14, 2013

When it comes to link building publishers have a significant advantage because editorial content, be it hard news or evergreen content, lends itself naturally to linking and sharing. In addition producing quality content on a daily basis creates a steady stream of new opportunities. Partner links.

Publishing 209

Publishing Module Syndication Badge 209

Adam Sherk

APRIL 30, 2013

For publishers it typically involves identifying users that are sharing, discussing and linking to content from your brands and their competitors, and about specific topics. Then building relationships with those users over time and coming up with ideas for outreach, content development and promotion. Google Blog Search.

Blogger 196

Blogger BuzzStream Influencer Tools 196

Adam Sherk

SEPTEMBER 24, 2012

You’d think that Google News would be sophisticated enough to determine relevancy based on the article content even when a non-literal headline is used. In addition the tag is not applicable to content like slideshows and packages that is not eligible for Google News indexation. Blog Tag Optimization Tips for News Sites.

News 162

News Google SEO Publishing 162

Adam Sherk

APRIL 26, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk An Early Look at Facebook Open Graph Protocol Integration on News Sites by Adam Sherk on April 26, 2010 There has been a lot of news and reaction around Facebook’s new additions to the Facebook Platform: Social Plugins, the Open Graph protocol and the Graph API.

News 149

News Module Widget Facebook 149

Adam Sherk

OCTOBER 14, 2015

I’ve been enjoying a needed break from blogging this year but I thought it was time to pop my head up and share some thoughts. Some are newer, others are longstanding, but I wanted to gather them together and focus on the benefits for news and content sites. Site Speed. App Indexing and App Store Optimization.

SEO 100

SEO Syndication Marketing NoFollow 100

Adam Sherk

MARCH 7, 2011

There were some interesting posts over the weekend from Steve Cheney and Robert Scoble on whether utilizing Facebook Comments kills or in fact increases user authenticity within on-site commenting. And in my professional interactions I want to represent myself through a link to this blog or my Twitter profile , not my Facebook page.

Comments 132

Comments Publishing Facebook System 132

Adam Sherk

DECEMBER 22, 2009

Data like this is interesting to check out, and it can provide useful insights for marketers and content producers in getting a better understanding of user interest and activities in both search and social media. But while you’re going through this year’s top trends, don’t forget to apply the same practice to your own sites.

Trends 167

Trends How To Digg Press Release 167

Adam Sherk

NOVEMBER 21, 2011

The photo and video sharing site offers great opportunities for promoting lifestyle content and reaching niche audiences and specific demographics. Kerry Jones did an excellent one on the BlueGlass blog: Everything You Need to Know About Pinterest. Pinterest is getting a lot of attention these days and deservedly so.

Publishing 130

Publishing NoFollow Brands Real Estate 130

Adam Sherk

SEPTEMBER 3, 2009

Articles need to be “objective news” to lead a story cluster (op-ed, satire, press releases and subscription content are not eligible to lead clusters). Duplication and Novelty Detection – More credit is given to original sources of content. The Google News optimization best practices apply to blogs as well.

News 158

News Google Tips Press Release 158

Adam Sherk

JANUARY 6, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Newsweek on Tumblr: Good Effort, Needs More Engagement by Adam Sherk on January 6, 2010 Awareness of Newsweek’s Tumblr site has been increasing of late. The layout is clean and simple, the content is interesting and Newsweek is mixing in plenty of items from other sources.

Tumblr 131

Tumblr Engagement Press Release Syndication 131

Adam Sherk

AUGUST 11, 2010

This is particularly appealing for publishers with content that may be of interest to specific audiences as opposed to the wider Digg user base. In my post on news sites on the new Digg I noted that NBC has created a series of city-specific profiles to target local markets. Has there been interest/demand for market-specific content?

Digg 166

Digg Marketing News Press Release 166

Adam Sherk

SEPTEMBER 13, 2010

The content on search engines and social media gets a little lost among all the stats and charts so I thought I’d summarize that data here. Social Media 19% of the public regularly (7%) or sometimes (12%) get news or news headlines through social networking sites. Only 3% regularly or sometimes gets news from Twitter.

Survey 140

Survey Social Networking Engineering Research 140

Adam Sherk

AUGUST 24, 2010

by Adam Sherk on August 24, 2010 As first covered by Malcolm Coles and later confirmed by Google , for search queries that include a specific domain Google is now showing a larger number of results from that site on page one. But do the expanded results apply to the embedded news and video listings in the SERPs?

News 113

News List Google Embedding 113

Adam Sherk

SEPTEMBER 10, 2010

Aaron is doing a blog tour in support of the book launch (covering 30 blogs in 10 days), which I thought was an interesting concept. When they’re already consuming content, it’s too late. Over 40% is spent with content. – Adam The traditional news business, as we have known it, is dead. Look at AOL.

News 121

News Press Release Survey SEO 121

Adam Sherk

AUGUST 25, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk 5 Ways to Deal with Seasonal Dips in Search Engine Traffic by Adam Sherk on August 25, 2009 July and August are a time when many content sites see a seasonal dip in all forms of traffic, including search engine referrals.

Engineering 102

Engineering Hitwise Health Care Press Release 102

Adam Sherk

FEBRUARY 2, 2011

In case you’re counting that’s 47 blog tags between the two posts. As I covered in my post on blog tag optimization this type of over-tagging has little SEO benefit and in the extreme it can even be a negative. In the second post above the tags take up almost as much space as the actual editorial content. In a word: no.

Sports 118

Sports SEO News Issues 118

Adam Sherk

OCTOBER 1, 2009

A tactic that some news and content sites employ is monitoring Google’s Hot Trends list in an effort to identify hot topics and then quickly produce matching content around them. The major engines all produce some form of hot topic/trend list, and several third-party and social media sites do as well. Does this work?

Trends 146

Trends Tools Embedding Digg 146

Adam Sherk

OCTOBER 29, 2009

by Adam Sherk on October 29, 2009 This week Google unveiled Google Social Search , an opt-in feature that provides additional search results with content from a user’s “social circle” of friends and trusted sources. The same goes for the sites and blogs you follow via Google Reader. If not how do we get there?

Google 109

Google Google Reader Press Release Survey 109

Adam Sherk

DECEMBER 1, 2009

While designed to help Google News better interpret and categorize the content in the sitemaps, the tags also provide publishers with additional chances for exposure. It also has the potential to do the opposite; users may disregard non-editorial content such as press releases in greater volume now that it is easier to identify.

News 104

News Publishing Google Press Release 104

Adam Sherk

AUGUST 31, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Yahoo Adds Enhanced News Results to SearchMonkey by Adam Sherk on August 31, 2009 On Friday Yahoo announced new additions to its SearchMonkey enhanced results, including options for news content. For technical details and instructions see the SearchMonkey News help page.

Yahoo 101

Yahoo News Syndication Press Release 101

Adam Sherk

MAY 22, 2009

Due to space limitations and to try to grab on-site users’ attention, news sites sometimes use shorter and/or wittier “tout links&# on home pages, section fronts and in popular content modules. Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Google News Wants Title Tags to Match Headlines?

News 100

News Google Syndication Press Release 100

Adam Sherk

NOVEMBER 3, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk An Early Look at News Media Twitter Lists: Not Much Traction by Adam Sherk on November 3, 2009 With all the buzz about Twitter Lists I thought I’d take a look at how some major news sites are doing so far with their own Lists. Thanks for the kind words on the FC article!

News 136

News List Twitter Sites 136