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What is Earned Media?

Sherrilynne Starkie

Three out of four people now check the news at least weekly and almost half will share news media content via their own social networks. Companies and brands that had previously dropped PR to focus just on content marketing are once again waking up to the incredible power of positive media coverage. It’s an incredibly turnaround.

Fashion 409
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Why Minimalism and My Blog Lack Copyright

Ari Herzog

In the fashion industry, there is trademark protection but no copyright protection. Magic tricks, haircuts, open source software, tattoos, jokes, fireworks displays, board game rules, perfume smells, and other things come from industries which allow the world to own their work because the world grows smaller when people benefit from it.

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How B2B Tech Marketing on Twitter is Changing (Research)

Webbiquity SMM

Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014. Further, “80% of leads sourced through social media for B2B marketers come from LinkedIn…(and) LinkedIn drives more traffic to B2B blogs and websites than Facebook and Twitter combined.”

B2B 154
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Pinterest interest? 5 Reasons It Should Stay In Your 2022 Marketing Strategy

SocMed Sean

Industries that can most benefit from visual content like entertainment, DIY, home décor, cooking, fashion, and automotive have been able to perform well with Pinterest’s adapted format. This includes healthcare, manufacturing and engineering, higher education, and software and technology.

Strategy 195
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How to Promote Non-Visual Brands on Instagram

Pixlee

Travel, fashion, cosmetics, fitness: what do these industries have in common? Conversely, non-visual brands, like insurance, software, and other similarly abstract brands can struggle with Instagram as a channel. It is easier for a fashion or sporting goods company to think and decide what type of content to post.

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Making Money Because of Your Blog – Indirect Methods

ProBlogger

The post Making Money Because of Your Blog – Indirect Methods appeared first on ProBlogger. Building a profile as a blogger doesn’t happen quickly and starting a blog with some of these hopes should be seen as a long term thing. Here’s just a couple to give you an idea of how your blog can act like your online CV.

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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

Same thing for Instagram with photos and now, of course, all content formats: TikTok, Facebook, Twitter, they all follow that same playbook. It’s got a bit of a stigma around the adult content today but I think it has potential life and it’s going to grow beyond that. It’s not where I want to see that content.

B2B 306