The Convergence of Search and Social Part 5 – Paid Media’s Place
Josh S Peters
JANUARY 21, 2013
It’s a great catalyst for getting your owned content in front of the right people which can also help increase your earned media. Forum (on-site), wiki, Twitter or Facebook page, blog, website, newsletter, apps, etc. Owned is a channel / platform you control. Earned is something generated by customers and fans on their own.
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