Waxing UnLyrical

NOVEMBER 14, 2014

Alison Kenney asked this question yesterday in a Facebook group I belong to: “When it comes to your own website, do you think a blog is a must?” ” You’re reading this blog on a business website, so you already know what my answer is. Why do people ask whether or not you should host your own blog?

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Hosting Consultant LinkedIn Energy 248

Waxing UnLyrical

JUNE 23, 2014

A large portion of what we do online is centered around content: creating it, sharing it, reading it. Content helps us promote our businesses, create relationships, and share what is important to us with the rest of the world. This week’s roundup features seven posts from around the web that show why exactly content rules.

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Content UGC Flickr Consultant 198

Waxing UnLyrical

NOVEMBER 10, 2014

Seeing as how tomorrow’s Veterans Day, I thought for today, we’d focus our roundup on content from blogging veterans; what it’s like, what their tips are, and how they keep going. and I remember how, when I was just getting started blogging, I wondered how people could keep at it for years and years and years.

Knowledge Base 177

Knowledge Base Consultant Blogger Tips 177

Waxing UnLyrical

JUNE 7, 2018

Creating content that someone actually wants to read is extremely difficult these days. Everyone is surrounded by “noise” that they don’t have time to parse through, our attention spans are shrinking by the day and far too often, the content we do consume isn’t even truly novel. Guest Post by Lukas Treu. Just not our basics.

Content 160

Content Consultant Study Blogger 160

Waxing UnLyrical

MAY 2, 2013

That’s a blog post for another day. See, for example, the screen shot below showing the relative usage of the terms “search engine optimization” as compared to “content marketing.”. Take every question your company gets asked and consider writing a blog post to answer it. Competitor websites, blogs and industry forums.

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Adwords SEO Compete Analytics 278

Waxing UnLyrical

FEBRUARY 26, 2013

Have you ever wondered what compels people to share content on their social networks? Facebook insists it has the answer: write better content. Be succinct, use photos, on and on down the list of cliched suggestions that have peppered many a blog post. In other words, the bandwidth for content consumption is fixed.

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Content Study Flickr Advertising 256

Waxing UnLyrical

JULY 8, 2013

Content is the “meat and potatoes” of everything from websites to newsletters to blog posts; without content you literally have nothing. So this week’s roundup brings you some stellar content… about content. 4 Questions to Ask Before You Publish Content.

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Content Resources Consultant Flickr 205

Waxing UnLyrical

FEBRUARY 12, 2013

So, when it comes to blogging and guest posts, it should be no surprise that these two can be combined to create a good effect. You can place a series of blog posts on disparate blogs as guest posts. You can link back to the different blogs inside each post as well. A multi-author blog post series.

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Crowdsourcing Hotels Curation Embedding 217

Waxing UnLyrical

JUNE 1, 2015

I’ve lost count of the number of crowns Content wears. But the thing is, it’s true; when you’re strategizing or planning to implement social PR today, content is related to practically everything we do. Do you think your content is doing what it’s supposed to do, or could it use a little nudge?

Content 100

Content Consultant Flickr Trends 100

Waxing UnLyrical

AUGUST 2, 2018

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. Share the right content on the right social media network. Offer consumable content …. And long-form content.

Content 124

Content Brands Findability Marketing 124

Waxing UnLyrical

JUNE 22, 2016

What is distributed content and why should you know about it? Perhaps you’re familiar with the term “distributed content” ( content that is published to third-party platforms rather than to an owned website). Distributed content is an effective way to have more control over your social messaging.

Content 128

Content Apple Drupal WordPress 128

Waxing UnLyrical

JANUARY 26, 2012

As you think about blogging, whether for personal or business reasons, how much do you mix up your content? I love different types of content, and like many people, am attracted to visuals almost as much as – perhaps more so than – written content. On Creativity and Content. cartoons for WUL.

Content 185

Content Klout Badge Exercises 185

Waxing UnLyrical

MAY 13, 2013

There’s a ton of stuff going on, so here at WUL we’re taking a short break from “live” blogging this week. So, in the spirit of education and the public good, here are are five articles that will provide you with blogging tips from optimizing your excerpts to increasing your readership.

Tips 196

Tips Wikimedia Survey Exercises 196

Waxing UnLyrical

AUGUST 7, 2015

Last week I talked about how what we consider “authoritative content” has changed rapidly, and continues to do so. If you’ve bought into that, then how do you find smarter ways to measure authoritative content? What does this mean for your content? Does blogging still matter? Image: Thinkstock.

Content 100

Content Metrics Lurker System 100

Waxing UnLyrical

MARCH 2, 2015

To kick things off, this week’s roundup brings you seven super posts on content creation ideas that are also authored by women. 4 Ways to Streamline High-Quality Content Creation. The No-Fluff Guide to Writing Client-Attracting Content. 5 Tips You Should Be Leveraging for Event-Based Content Creation. ” 3.

Content 100

Content Consultant Small Business Eventful 100

Waxing UnLyrical

FEBRUARY 20, 2015

Ah… content marketing. “Let’s do some content marketing!” When content marketing lets you down. And of course, then I decided to blog about it. The content is primarily New Jersey-focused. Well: If I like their content, I might refer them to someone who might indeed hire them.

Content 100

Content Marketing Consultant LinkedIn 100

Waxing UnLyrical

APRIL 22, 2015

Does your business blog have the livelihood of a funeral? When you look around at your blog and analytics, what do you see? You have absolutely no evidence whatsoever that anyone even cares remotely about your blog. What’s going wrong with your business blog?! Blogging for business purposes is (still) relatively new.

How To 100

How To Hubspot Flickr Engagement 100

Waxing UnLyrical

JUNE 26, 2015

In line with our June theme (content! content!), We welcomed four stellar guests including the Washington Business Journal ‘s Jennifer Nycz-Conner , digital marketing brand strategist for V3B Shelly Kramer , founder of Red Shift Writers (and regular contributor to this blog!) Content isn’t new #measurepr.

Content 100

Content Journal Adwords Consultant 100

Waxing UnLyrical

MARCH 4, 2015

Content marketing does much more for your brand than just aid your marketing. Effective content marketing shapes your brand by giving it a face to know, like, and trust. Content marketing and becoming human. Effective content marketing gives your company a human face, and makes it more appealing, engaging, and trustworthy.

Content 100

Content Marketing Cost Buy 100

Waxing UnLyrical

APRIL 17, 2015

If there’s one thing you take away from today’s post on content marketing, please let it be this: just because you build it, doesn’t mean they’ll come. Content Marketing: a scenario. You’re super-excited too – content, new client, money… what’s not to love? So you put it together.

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Communities Content Marketing Community building 100

Waxing UnLyrical

NOVEMBER 17, 2010

In other words, while your content might be fabulous in its essence, your reader is doing exactly what we grew up being told not to do: judge a book by its cover. In the digital world, that’s judging content by its ability to intrigue you in a split-second. I just get kicks out of mobile blogging w/ multimedia.

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Class WordPress Creative Commons Postrank 215

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Blogging is a strange beast.

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Class Blogosphere Blogger Creative Commons 226

Waxing UnLyrical

NOVEMBER 4, 2010

A while back, I was looking at my Google Analytics for WUL and I noticed that my 404 page , i.e. the one you get when the server can’t find the page you’re looking for on a particular site, was the 4th most highly-trafficked page on my blog. And they wouldn’t bother to poke around on the blog to find it.

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Class Tumblr Template Templates 241

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. I manage the University of Regina’s blog.

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Project Class How To Posterous 170

Waxing UnLyrical

MARCH 25, 2011

This is part of the Blogging for Grasshoppers series. If you talk to Howie Goldfarb anywhere – Twitter, here on his guest posts, or over at his own blog, you’ll know that he’s fixated on one thing. Howie really really really believes in blogs being mobile friendly. And now we have to “mobilize&# it?!

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WordPress Mobile How To iPhone 183

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? A few weeks ago, they asked a question about paying for blog posts. In 2010, blogs and bloggers are truly influencers. Let me unpack this a bit.

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Class Blogger Issues Review 184

Waxing UnLyrical

MARCH 16, 2011

But really, how many blogs does a gal need? If you and I talk regularly on Twitter, or Facebook… heck, even in the early days of WUL (and I have to stifle a giggle as I say that, because this blog is barely two years old!) So it’s probably high time that I started a food blog. Image: kennymatic via Flickr, CC 2.0.

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WordPress FeedBurner Smart Phone Blogroll 183

Waxing UnLyrical

NOVEMBER 30, 2010

Image: Katie Harris via Flickr , Creative Commons Connect with the people you serve The goal wasn’t to create a blog. So when the idea of a blog first entered my head, I shared it with all of them. So when the idea of a blog first entered my head, I shared it with all of them. Thankfully he was on board with the blog idea.

How To 151

How To Creative Commons Postrank Flickr 151

Waxing UnLyrical

MARCH 4, 2011

This is part of the Blogging for Grasshoppers series. If you publish a blog, there are three things I want to tell you today. I’m not one to get overly excited by blog comment systems, but this one has me blown away. I’ll give you the short version, and then the long version. Short version. It’s genius.

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System Comments WordPress Joomla 170

Waxing UnLyrical

OCTOBER 14, 2010

Teach your readers to take ownership of content. Copyblogger used this book as a guide to making boring content sexy. Establishing your voice A blog post with pointers isn’t only meant to teach, it is also meant to connect with readers. When it comes to blogging, anyone can compile data and churn out a post.

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Class Flickr WordPress Template 178

Waxing UnLyrical

JUNE 24, 2019

Think about what inspires them to share content. Their audience is more likely to be engaged around the content they share. The stories of the micro influencer sharing content more often and with better skill than the “big names” for the same campaign are many. Think beyond just a few tweets and create “hero” content.

Influencer 237

Influencer Authentication Survey ROI 237

Waxing UnLyrical

SEPTEMBER 13, 2013

For both public relations and search engine optimization, publishing content via other people’s sites is a critical part of their everyday duties. Depending on your client or company, you’ll want to look for gatekeepers who have a similar focus or interest so that their readers will find an interest in your content as well.

Blogger 263

Blogger Strategy Technorati Community building 263

Waxing UnLyrical

JANUARY 17, 2019

Develop a Content Calendar. Content calendars help you schedule a steady cadence of materials and avoid the inevitable peaks and valleys. A plan enables you to more effectively leverage evergreen content and make use of it across multiple media venues. This is recommended regardless of how much your news is humming.

News 203

News Press Release Creative Commons Survey 203

Waxing UnLyrical

MAY 31, 2018

Problem #1: Using other people’s copyrighted content is incredibly risky! For example, copywriters at Webcopyplus posted a beach photo they found on Google on a client’s blog. One picture used to accompany one blog post cost them $4,000. Now think about this: how many blog posts do YOU write for clients every day?

Creative Commons 179

Creative Commons Skills Influencer Hashtag 179

Waxing UnLyrical

DECEMBER 19, 2014

At the heart of the social web is what we call social sharing: literally sharing other people’s content because you think it will benefit others. He’s working on a new book ( The Content Code ) due out next year, and has become pretty interested in the psychology of social sharing. It grew quite a bit, which was great!

Curation 258

Curation Consultant Social Media Activities 258

Waxing UnLyrical

NOVEMBER 21, 2019

Content marketing is essential for any business in the modern age – it’s creating valuable and relevant resources that customers consume and use, in order to sway them towards then using your products and services. Are you receiving the full benefits which content marketing can offer? Guest Post by Aimee Laurence.

Content 20

Content Marketing Research Survey 20

Waxing UnLyrical

APRIL 4, 2019

There are three main components to building a successful community: content, engagement and customer service. Think about content as your bait. When developing your content strategy keep in mind that your community shares common interests, pain points and/or goals, your content should align with these. Engagement.

Community building 197

Community building Communities Hubspot Guidelines 197