Social Media Strategery

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Create Better Content by First Creating a Better Relationship with Your Lawyers

Social Media Strategery

And so on we go, back to our desks to create content that will get approved. How did lawyers gain so much control over what we do and the content we create? You see, their job isn’t to create engaging content. Here are three key takeaways for anyone creating content for their brand: Do your own research.

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I Started a Blog But No One Cared | Social Media Strategery

Social Media Strategery

Development Social Media I Started a Blog But No One Cared Fri, Jan 8, 2010 Enterprise 2.0 Image Courtesy of Flickr user cogdogblog As many of you know, here at Booz Allen, we’ve got an internal suite of social media tools available on our Intranet – hello.bah.com. How do I get people to read the blog? Government 2.0

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The Social Media Resolutions I Want You to Make

Social Media Strategery

Let me guess – in 2011, you resolve to “blog more often,&# “double the number of Twitter followers you have,&# “stop spending so much time on Facebook,&# and “engage more with your customers/readers?&# Two years ago, I even did one of these posts myself. To start, most of them are cliche (blog more often!)

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What Does Integrated Marketing Mean to the Future of the PR Professional?

Social Media Strategery

Today we have Search Engine Marketing (SEM) Managers, Search Engine Optimization (SEO) analysts, Digital Analysts, Community Managers, Content Marketing Specialists, and way too many social media ninjas, gurus, and rockstars. It means integrating social ads, sponsored content, and syndicated content into strategies from the very beginning.

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The Many Roles of an Internal Community Manager

Social Media Strategery

When someone in the communications industry refers to a “ community manager ,&# they are usually referring to someone that can manage the online relationships for a particular brand, using tools like Facebook, Twitter, and blogs. The Internal Community Manager wears many hats. The answer isn’t the help(less) desk. It’s you.

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Mr. Popularity and Your Enterprise 2.0 Community

Social Media Strategery

Take five minutes and do a quick search of your organization’s blogs, microblogs, wikis, and forums that are available behind your firewall – and then let me know what the most popular topics are. I can’t recall reading anyone’s blog that I can’t remember seeing you there in the first couple of replies.

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Everyone’s on Facebook, Why Aren’t They on the Intranet Too?

Social Media Strategery

In the last several years we’ve seen a remarkable shift from blogs and discussion forums to instant update platforms like Twitter and Foursquare. Content drives adoption: If people find the content engaging, informative, and useful they will return, if they don’t they are history. Behavior Change is Slow.

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