Jeff Esposito

JANUARY 8, 2014

A recent Facebook update changed how brands are able to get content onto users’ news feeds. The change triggered a lot of negative blog posts in the social media and community management communities. If you have great content that ties into what your customers and fans want, you will reach an engaged audience.

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Jeff Esposito

AUGUST 2, 2011

On one hand I know that this blog will fall victim to a domain takeover with another Jeff Esposito taking the helm to annoy people, but with some of the other pieces of content. they’ll live on in perpetuity. What do you think will happen to your data?

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Jeff Esposito

MAY 9, 2012

But knowing your story and why others should care is something that everyone participating in social media, blogging or managing a brand’s social presence or community should do. What content do you offer them? I started this blog to talk the things I geek out about and draw from life experiences. Why should they come back?

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Jeff Esposito

JANUARY 14, 2013

Social Communications – How many fans are engaged with the brand or reduction in fan churn due to great content marketing. Separate success metrics could look something like: Social Marketing – How much money social ads drives (compared to expenses), value of fan/follower, repeat revenue from active fan base.

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Jeff Esposito

NOVEMBER 30, 2012

If you live in the Boston area and know of any folks who would be interested in an entry-level content marketing role with Vistaprint, drop me an email or Tweet. The Problem with Blogging – this is a great read from Valeria Maltoni that anyone with a blog should really give a quick read.

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Jeff Esposito

JULY 5, 2011

A few weeks back, Wiley sent me over a copy of Michael Stelzner’s latest book Launch (Amazon link) to review for my blog. While I initially thought the book would be on social media since I know Stelzner from his blog Social Media Examiner , I can safely sat that I was wrong.

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Jeff Esposito

JANUARY 2, 2012

Exactly one year ago today, I read Arik Hanson ’s blog post on the 26 books that he planned to read over the course of the year. Reading 31 books helped me think more clearly and get to sleep that much easier as I wasn’t distracted looking at every blog post, Facebook status or Tweet while killing brain cells staring at the TV.

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Jeff Esposito

FEBRUARY 21, 2012

If you manage a Facebook page for a company, entity or personal blog you are probably aware that Facebook has rolled out a new Insights tool. The first are the content creators ; these users are proactively creating content on a brand page. Post Efficiency – this data is great to see what content resonates with your audience.

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Jeff Esposito

JULY 8, 2013

1) It’s refreshing to read unscripted content, ideas and opinions from today’s corporate leaders. I once blogged for a CEO because he said he didn’t have time for social media. While I successfully built the company’s blog and social media channels from scratch, those marketing channels went mute after I left the company.

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Jeff Esposito

OCTOBER 18, 2013

Sometimes personas are created just so the company can better understand the content they should publish on their social pages and blog. Alicia is a content coordinator for a web design company and blogs in her free time at MarCom Land. Other times, the persona becomes more of a spokesperson for the company.

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Jeff Esposito

MARCH 8, 2013

During SXSW this blog will primarily be dark so until next Friday enjoy this week’s edition of Five for Friday. Marketers are facing a content skills gap – attention job seekers… learn how to write and create. Jailed Cyber Criminal Joins Prison’s Computer Class, Hacks Its Network – this story is just funny.

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Jeff Esposito

JANUARY 12, 2011

While there are still meaningful conversations and thoughts to be had, it is more difficult to see them in streams of information flooded with retweets, blog posts and event and other hashtags merely rehashing the verbatim of the speaker de jour. This often mindless and blind behavior would surely have helped Bo Peep keep an eye on her flock.

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Jeff Esposito

JUNE 24, 2011

Social Media is NOT as Popular as You Think – Despite popular belief and the online habits of most readers of this blog, social media is not as popular as it may seem. Four Reasons You’re Not a Media Company – Everyone can blog, the real question is should they? Well it is popular but is not the end all be all. Don’t believe me?

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Jeff Esposito

AUGUST 14, 2011

According to Klout.com, “Every time you create content or engage you influence others. Just in the last year, Klout has begun to reward influencers with things likeSubway gift cards and exclusive content. You can find him on Twitter, @JasMollica , and at his blog, One Guy’s Journey.

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Jeff Esposito

SEPTEMBER 21, 2012

It outlines the benefits of an internship and really made me smile – I hadn’t seen it until giving it a quick review earlier this week when we were in a content scramble mode and a coworker passed along. My Internship, Your Small Business – This post is from Maya Tarabishy one of our social media interns at Vistaprint this summer.

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Jeff Esposito

MARCH 21, 2011

The interactions on Facebook are truly impactful for any business, the problem is your company does not own the customer experience, conversation or content – Facebook does. (See If you are putting in the blood, sweat and tears to build up your web presence for your business or building a blog you want to have ownership of it.

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Jeff Esposito

JUNE 15, 2011

At the time, I was content with public relations. As the meeting closed, our then Vice President of Public Relations tossed the June 2, 2008 edition of BusinessWeek at me with Stephen Baker’s cover story entitled Beyond Blogs which focused on Twitter. Social media was still being called Web 2.0,

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Jeff Esposito

JULY 6, 2010

Look at your Twitter stream, how many mentions of a (client), self-Tweeting blog post or folks re-Tweeting of people passing along their blog posts? The same holds true seeing a blog post or client mention. If you produce great content for your blog or land a great hit, share away, just do it in moderation.

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Jeff Esposito

MAY 2, 2012

After the flood on Twitter, Capitals Owner Ted Leonsis offered his take on his blog : What these people have said and done is unforgivable. Education is key – Before sharing something on Facebook, Twitter, Instagram, Path or a blog, take a step back and think about how that can be seen by others.

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Jeff Esposito

APRIL 23, 2015

As I have noted a few times on this blog, Facebook has built a perfect fly trap and businesses need to adapt to the ecosystem, much like they do with Google. People love puppies and kittens, but even without that, the content is often shareable and something that could benefit someone within my network that leads to sharing.

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Jeff Esposito

APRIL 23, 2015

As I have noted a few times on this blog, Facebook has built a perfect fly trap and businesses need to adapt to the ecosystem, much like they do with Google. People love puppies and kittens, but even without that, the content is often shareable and something that could benefit someone within my network that leads to sharing.

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Training Feed Feedly Authentication 20

Jeff Esposito

AUGUST 2, 2010

You can also subscribe to the blog to ensure you receive the latest posts. Jeff Esposito’s Blog — Topsy.com [.] blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? It also addresses the question that many of us ponder from time to time: What the Fuck is Social Media Now?

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Jeff Esposito

APRIL 5, 2013

My favorite from the article is below: WWE Unveils Social-Media Smackdown for Wrestlemania – whether you like fake wrestling or not, you have to admire the way that the WWE has leveraged social media to expand the audience experience — talk about getting content marketing right. 6 Facebook enhancements you may have missed since Jan.

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Jeff Esposito

MARCH 4, 2013

If you have a blog and want to produce some interesting content, consider packing your video equipment because social media folks are always willing and ready to chat on camera. Aside from that you will be walking a ton and while soda, energy drinks and beer are tasty, they really don’t rehydrate you.

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Jeff Esposito

AUGUST 29, 2012

This post originally ran on Vistaprint’s Small Business Blog. While we think there was some great content in there (hopefully, you agree), we have gotten some feedback asking if investing time on social media sites (including Facebook ) is worth it for micro and small business owners.

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Jeff Esposito

JULY 25, 2010

The takeaways that I took from the video is that we all make our own decisions and shouldn’t hold people’s writing of blogging as gospel, but as advice. If you can do it great, if not you can still be content and happy. You can also subscribe to the blog to ensure you receive the latest posts. Thanks for visiting!

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Jeff Esposito

SEPTEMBER 1, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Don’t burn bridges Written on September 1, 2010 by Espo in Company , social media I recently read a blog post from Dave Fleet that really put words to something that I had been pondering for a bit. You can also subscribe to the blog to ensure you receive the latest posts.

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Jeff Esposito

OCTOBER 11, 2010

Instead of letting the content on this blog go stale, I have reached out to some of my best friends in the online space to pen some guest posts that I am sure you’ll enjoy. Espo and I have decided to take our first real vacation in over two years now.

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Jeff Esposito

AUGUST 13, 2010

13 ways to find your blog inspiration – Ever hit a brick wall or lose your muse? Unlike many of the other pieces beating the dead horse, this one goes into the science of influence and sharing content. You can also subscribe to the blog to ensure you receive the latest posts. Who “owns” social media? – Thanks for visiting!

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Jeff Esposito

MARCH 11, 2011

Hopefully you’ll check back for the content that I am producing at SXSW in terms of videos and chats with some cool folks. Now while I am sure you are addicted to Facebook, do you really know what it’s new changes mean to you and your content? OK – I am not going to lie. This post from Pam Sahota is no different. Definitely read it.

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Crowdsourcing Brand Monitoring Small Business Social Media 21

Jeff Esposito

JULY 16, 2010

Conversation Agent is quickly becoming my favorite blog to read and is quickly supplanting Boston.com and Facebook as the first site I check in the morning. The reason being is that the content is so fresh and always on point. You can also subscribe to the blog to ensure you receive the latest posts. Thanks for visiting!

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Jeff Esposito

AUGUST 3, 2010

You can also subscribe to the blog to ensure you receive the latest posts. « Previous Post Next Post » [link] Tweets that mention Social media metrics, a video review | Jeff Esposito’s Blog — Topsy.com [.] link] Paying it forward | Jeff Esposito's Blog [.] Thanks for visiting! I thought [.]

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Jeff Esposito

DECEMBER 2, 2011

From Junk to Spam to Waste – Content is king, or so we’re told. If you think about it for a second or three, how many corporate blogs do you read? As you can see in the scoreboard above, she won the argument and the state’s top office ended up with egg on their faces. Also how many corporate social media accounts do you engage with?

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Jeff Esposito

SEPTEMBER 22, 2010

Nor should our television segments be positioned as news if they are really half hour blocks of paid content disguised as news. You can also subscribe to the blog to ensure you receive the latest posts. blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? An advertisement is not news.

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Jeff Esposito

OCTOBER 29, 2010

– This is an interesting topic on David Spinks’ blog that has gained traction as of late. Yes you control the content on Twitter, Facebook, YouTube, etc., but who owns the URL and content on the network? Is it social, sure but the company owns the content. Is social media needed to have a community manager?

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Lithium Real Estate Sample Samples 24

Jeff Esposito

DECEMBER 13, 2010

Perhaps the best advice for me came from my friend Arik Hanson who blogged on the best advice PR folks had ever received – Work harder not longer. So moving forward, I am going to add that to my list of things to do for you the reader of this blog. So how can I fix this?

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Jeff Esposito

AUGUST 11, 2010

Look at your fan page insights to see how frequently people share your content which can translate into shares of the contest. You can also subscribe to the blog to ensure you receive the latest posts. Jeff Esposito’s Blog — Topsy.com [.] Share your thoughts in the comments below or with your own networks.

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