Firebelly

AUGUST 8, 2012

The ContentPlus Infographic: The Anatomy of Content Marketing below depicts the importance of an integrated marketing approach. This approach includes content marketing through curating, creating and promoting the brand’s core ideas and values to its clients. Thought leadership content to engage the audience.

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Content Curation Marketing Buy 180

Firebelly

OCTOBER 23, 2012

What Does Soccer Have to do With Content Marketing? If you want to succeed at content marketing, sometimes you only have to be an orange cone. You only have to write a blog post once a week, and tweet a few times a day, and dabble on LinkedIn or Facebook. You started blogging once a week. You tweet 3 times a day.

Content 182

Content Marketing Creative Commons Industry 182

Firebelly

OCTOBER 12, 2012

As an enthusiastic photographer, I’m always reminding people that when it comes to content marketing, it’s more than just writing. But there’s so much more to content than the written word that when people forget the other forms of content, they’re missing out on an important piece of the content marketing wheel.

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Picasa Content Marketing Reputation 156

Firebelly

MARCH 11, 2011

As I approach the 3 year anniversary of my first blog, Tidbits from The Marketing Nerd , I can definitely say the last 3 years have been a tremendous learning experience. In this post, I wanted to share my experience so far with vlogging vs. blogging. It’s been said a number of times that “content is king&#.

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Firebelly

DECEMBER 12, 2012

For that post the main focus was on Instagram and how MLB was taking advantage of the photo sharing activity of their fan base using the popular photo editing and sharing app to create engage content for their own site, and the sites of the other teams involved in the post-season. That handle = content. Social is Visual. Where Are You.

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Mobile Content Travel Foursquare 183

Firebelly

JANUARY 16, 2014

The Content Cake. Scott Stratten of @unmarketing used a major case study on QR codes to emphasize why marketers should shift their focus towards content. Content should be the focus. What’s your content about? If the content does not look interesting, people will ignore it. Blog social curation Social Media'

Review 176

Review Content Curation Case Study 176

Firebelly

OCTOBER 7, 2013

As Firebelly’s resident “datasmith,” I’ve spent a lot of time measuring and analyzing the content we produce. What I’ve found is our blog is very much like an episode of Pawn Stars in that it’s amazing the information one can find when sifting through what is lying around.

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iPhone Social Media Management Metrics Mobile 166

Firebelly

NOVEMBER 29, 2011

The goal: get people to read your blog posts. While blogging acts as an integral SEO tool, your blog will have to engage readers to get them to leave a comment, share it or come back. Getting started can be awkward but there are a few tricks to finding some good topics to blog about. Three Industries that Need….

Social Media 184

Social Media SEO Marketing Industry 184

Firebelly

OCTOBER 2, 2012

So what does that have to do with content marketing? I was doing content marketing before that was ever even a word. Hell, we didn’t even call it content back then. ” Good content marketing is all about the other person and their pain. The best content marketers are not actually plain-vanilla marketers.

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Education Marketing Content Construction 176

Firebelly

NOVEMBER 22, 2011

Now that you have determined to venture on a blogging track to reach your customers and audience, it’s a good idea to identify motives for the blog. Would integrating blogging into your other business functions benefit your business? With blogging, there’s no right or wrong answer. Source: Wikipedia. Well, you’re not.

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Wikipedia Social Media Marketing SEO 151

Firebelly

AUGUST 18, 2010

Learn how to make data-driven decisions about content by using Insights, launch "legal" contests and promotions via the Wildfire application, and create an engaging landing tab for your Page with Static FBML. Firebelly Vice President Chantelle Flannery will also be at the conference signing copies of her book Corporate Blogging for Dummies.

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Paid Search Reputation SMS Conference 135

Firebelly

NOVEMBER 27, 2012

This year has been one of major upheaval after another for content marketers. Here are three things that every content marketer should have learned from the past 12 months. Google isn’t letting us get away with putting out schlocky content and cramming it full of keywords to trick the search engine spiders.

Content 186

Content Marketing Creative Commons Flickr 186

Firebelly

JANUARY 12, 2012

Whether this is the first time you’re reading our blog or you’re a regular reader – let me thank you! We invest a great deal of time and effort (and some money) in producing quality content. But perhaps the most important thing to know is that our blog is a place for us to think aloud on matters that are on our mind.

Education 164

Education Team Social Media Communities 164

Firebelly

AUGUST 10, 2012

You’re curating content on your Facebook page. But if the content is getting a lot of positive comments, Likes and shares, then there’s a good chance it’s going over well with your audience. You hope and think your fans appreciate it, but how do you know ? Here are 3 indicators that will help give you a clue.

Curation 249

Curation Content Facebook Report 249

Firebelly

AUGUST 2, 2012

I talk to a lot of people who are intimidated by blogging. ” I usually point out that they just did right there, and that blogging is not as hard as they make it out to be. The great thing about blogging is that while, yes, it technically is writing, it’s less formal than writing. A blog is informal.

Campaign 115

Campaign Study Blogger Conversation 115

Firebelly

NOVEMBER 18, 2010

Here are Firebelly VP Chantelle Flannery's slides from her F**k Social Media: Blogging Is Where It's @t presentation at the Social Media Club Indianapolis event last night. For those who could not attend, the gist was that social networks come and go, but blogging (and more specifically blog content) is forever.

Social Media 161

Social Media Social Networking Eventful Brands 161

Firebelly

SEPTEMBER 30, 2011

It’s easy to make content (for 2-5% of most audiences). Don’t create content or take part in conversations if you can’t… 1. It’s even easier to take part in conversations – comment, like, RT, MT, and share. This applies to both brands and individuals.

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Conversation Content Buy Examples 192

Firebelly

DECEMBER 18, 2011

I just caught up with David with some questions about intellectual property, social media promotions, and the risks of personal blogging. Additionally, there are risks associated with use of content and publicity/personality/privacy rights. Copyright: Have you created the content? Have you licensed third-party content?

Guidelines 195

Guidelines Journal Blogger Privacy 195

Firebelly

SEPTEMBER 4, 2012

And what if the headline had been “Boost your Blog Traffic” instead? What if the original title of this post had been “Boost Your Blog Traffic”? And I’ve seen blog posts and magazine articles that are just about that jumbled. A blog post is around 300 – 400 words. So why, how, what?

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List Creative Commons Flickr Conference 166

Firebelly

AUGUST 11, 2010

Digitalia | Indianapolis Social Media Marketing « Fridays 5 Fun Social Media Finds | Main | 5 Helpful Social Media Must Reads » August 11, 2010 Firebelly VP Co-Authors Corporate Blogging for Dummies (Out Now!) Corporate Blogging for Dummies , co-authored by Firebelly Vice President Chantelle Flannery is now available for purchase!

Paid Search 159

Paid Search SMS Syndication MySpace 159

Firebelly

OCTOBER 14, 2011

Content is the clinical term for various forms of media that hopefully encapsulates a story or values (and alas too often not). With the social platforms we use, sharing content (our own or others) is easy. And perhaps if the content is relevant – people will have a conversation. Story telling is an art. People react.

Conversation 191

Conversation Communities Content Research 191

Firebelly

MAY 12, 2011

Customer tips offer an incredible opportunity for real and meaningful content about your brand that you can use beyond Foursquare in your other web assets – not to mention the opportunity for gathering intelligence and insights. Jay Baer had an interesting story on this a couple of days ago. Read it here.

Foursquare 178

Foursquare Content Discount Authentication 178

Firebelly

JANUARY 10, 2012

The first tip is about content and conversation. Use relevant, evolving content. Content is the base for any conversation, so it’s important to start with that on your fan page. Use a mix of content, including: Lifestyle questions. Over the next 6 weeks we will be sharing 6 tips on Facebook page management.

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Tips Content Facebook Conversation 184

Firebelly

NOVEMBER 10, 2011

The first question was what kinds of content are you most likely to share? Unusual content and content that triggers strong emotions — death or birth — causes conversations. Unusual content gets people curious.”. The content I focus on is technology driven. Here are some of the responses.

Content 168

Content Class Travel Social Networking 168

Firebelly

OCTOBER 8, 2009

» October 09, 2009 Content Update: Stories connect Us David Hoppe on the value of content My friend David is a great human being. David and I hung out this week to talk content. Social media is here to stay. He's a writer, he's an advocate for change, he's an intellectual, he's a playwright, I could go on.

Content 100

Content Paid Search SMS Syndication 100

Firebelly

NOVEMBER 18, 2010

Here are Firebelly VP Chantelle Flannery’s slides from her F**k Social Media: Blogging Is Where It’s @t presentation at the Social Media Club Indianapolis event last night. For those who could not attend, the gist was that social networks come and go, but blogging (and more specifically blog content) is forever.

Social Media 101

Social Media Social Networking Eventful Brands 101

Firebelly

JULY 11, 2012

During the AllFacebook Marketing Conference , I was particularly excited about attending the Facebook Pages: Using Content & Conversation to Build Community session. After all that is a large part of what we do everyday for our clients.

Communities 183

Communities Conversation Content Facebook 183

Firebelly

FEBRUARY 4, 2010

Blogging by teens (ages 12-17) has been cut in half - from 28 percent in 2006 to 14 percent in 2009. Your comment has not yet been posted. Your comment could not be posted. Error type: Your comment has been saved.

Facebook 103

Facebook MySpace Paid Search Survey 103

Firebelly

JANUARY 6, 2010

Digitalia | Indianapolis Social Media Marketing « 5 Ways to Fan the Viral Flame | Main | Social Search: Tempur-Pedic "Ask Me" Commercial » January 06, 2010 Firebellys Top 9 Blog Posts of 2009 I wanted to do a brief recap and share with you the most-viewed posts on Firebellys Digitalia blog in 2009.

Paid Search 100

Paid Search SMS Syndication Social Bookmarking 100

Firebelly

MARCH 13, 2014

Blog community social content performance influencer marketing marketing predictions 2014 real time analytics real time monitoring social insights social media ads' As marketers, we’re very optimistic people and not usually known for taking a hard.

Marketing 249

Marketing Analytics Project Influencer 249

Firebelly

JULY 17, 2013

Blog Blogging Content Marketing Social Media Social Media Marketing Marketing rules' We aren’t giving away any secrets, but these 36 tips and tricks will make social media marketing and conversation more efficient. 36 seem like a lot? Pick a couple of your favorites and start from there!

Social Media 219

Social Media Conversation Tips Marketing 219

Firebelly

JULY 9, 2014

How to Spot the Weakest Part of Your Blog Post (and What. Blog Content Marketing' A lot has happened over the past week, including the much needed revamp of Google Places into a new suite of tools now called Google My Business. Take a look at some of this week’s top stories to help you optimize your marketing strategy.

Marketing 179

Marketing Google Strategy Tools 179

Firebelly

DECEMBER 16, 2013

Influencer marketing is partnering with key influencers in a determined space to co-create digital content that is meaningful and relevant to your audience. Basically, amplifying content in a meaningful and authentic way. Make sure they have relevant content and quality content. Step 3: Optimizing Content Distribution.

Influencer 233

Influencer Marketing Authentication Survey 233

Firebelly

JANUARY 22, 2018

The best marketing professionals will tell you they use a combination of search, social, influencer and content strategy to generate leads and website visitors. We are past the days where everything is valuable for a brand in terms of content. Evolved marketing professionals will tell you that the depth and delivery of content matters.

Marketing 181

Marketing Influencer SEO Adwords 181

Firebelly

DECEMBER 5, 2013

You can read their blog article in full or check out our summary of the changes here. You’re Not Going To Believe What Facebook Just Did To The 7 Ways Superlicious Content Sites Drive Traffic. What will this mean for the new generation of content sites who are fed entirely off social sharing? Blog Facebook Social Media'

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Feed Feedly News Facebook 175

Firebelly

OCTOBER 10, 2014

In “Social Media For Lead Generation & Customer Retention,” Duncan will discuss the use of ‘listening’ and “engagement” to identify prospective residents, the creation of useful content, landing pages and tracking conversion, as. Blog News'

Conference 183

Conference Social Media News Conversation 183

Firebelly

AUGUST 28, 2012

With the Google Panda and Google Penguin updates, content marketing just got harder for everyone else. The problem was, people were creating “thin content.” So what good did all that thin content do for you? It means we have to write better, more interesting, more compelling content that people want to read.

Creative Commons 184

Creative Commons Flickr Google SEO 184