Direct Marketing Observations

OCTOBER 17, 2011

Last week I asked via Twitter what the shelf life of a blog post was. Let’s make sure that we can add an element of longevity to digital content that extends beyond the lifespan of the campaign. The soft metric of good content means that it may be around long after you have left your current company.

Metrics 148

Metrics Content Campaign Reputation 148

Direct Marketing Observations

JANUARY 12, 2012

Disqus is a better, real-time comments system for users’ site or blog with fully integrated social network elements. PollDaddy enables users to add quick and easy polls to blog posts. ” It is a great way to find images for social media content. CloudFlood gives away freebies in exchange for social media actions.

Tools 215

Tools Social Bookmarking Aggregator Disqus 215

Direct Marketing Observations

JANUARY 17, 2012

Does it matter if you create content or if you lurk? The fact is, the more networks you’re in, the more likely that your content is going to suck in some of them. For those that are of less importance, the content you create, should you even bother, will be diluted. It’s the law of averages. It Depends.

Social Networking 170

Social Networking Exercises Influencer Issues 170

Direct Marketing Observations

FEBRUARY 24, 2012

Let’s assume that your peeps straddle the lines of friends, family and business contacts, so the results or likelihood that there will be content from these people about western saddles may be 50/50. The more content that is created, the more that you have to choose from. You continue to search for info about saddles.

SEO 182

SEO Hashtag Sites Social Networking 182

Direct Marketing Observations

OCTOBER 27, 2011

I had a friend of mine who recently asked me how is he supposed to make money blogging or creating good content- and this was after one of his friends mentioned that a monkey could write content… I asked him, why would someone pay for your content? What is the value proposition of your content?

Compete 162

Compete Case Study Social Networking Small Business 162

Direct Marketing Observations

APRIL 27, 2010

No one likes to create content in a vacuum. Social Media flash mobs go nuts over corporate missteps-they validate each other in unison and then are further validated by Twitter, blogs and reaction from the company itself. A high number of blog comments= validates the topic. What is the common theme there? Validation.

Social Networking 204

Social Networking Flash Mob Forums Communities 204

Direct Marketing Observations

MARCH 16, 2010

4) Stealing other peoples content was hard work. 15) You hate creating content and no one was coming to the blog. Tags: Facebook Marketing SEO/SEM Social Media marketing blogging social media Twitter marc meyer social media today social media snake oil. 5) Spamming hashtags wasn’t driving any business.

Social Media 173

Social Media Real Estate Foursquare Case Study 173

Direct Marketing Observations

MARCH 4, 2010

The criteria being user interface, strong usage and interaction, fresh content, results driven design, strong call to action, incorporation and usage of multiple digital properties and a solid scalable platform. Sometimes we have so much information and content, we feel that we have to give it all to the user. This site rocks.

Social Networking 177

Social Networking Exercises Sites iPhone 177

Direct Marketing Observations

JUNE 21, 2011

You’ve created a blog and have added a few posts. You have pushed out some weak, self serving content on all of them. You push out content on all of your networks but it’s over the top and self serving. You’ve created half assed personas in Facebook, Twitter, YouTube and Linkedin. You had no strategy.

Social Media 205

Social Media Meeting YouTube LinkedIn 205

Direct Marketing Observations

APRIL 28, 2011

There are too many places to find content, curate content, share content and consume content. I admit I have some sort of Social Media ADD but it’s not my fault. I blame it on the emergence of multi-platform, multi-channel and multi-device access to me, to you and to them. I can’t scale and neither can you.

Curation 156

Curation Conversation Data Platform 156

Direct Marketing Observations

JUNE 14, 2011

Additionally, creating an editorial calendar for when you are going to blog and what your topics will be and what the content might be is a lot different than paying someone to load you up with bland, link baited light on content,articles to fill your blog with. THAT is much different than buying followers on Twitter.

Aggregator 143

Aggregator Comparison Discount Curation 143

Direct Marketing Observations

OCTOBER 15, 2010

1) Look for more content to be produced by “others”. This means look for the rise of the professional content creators masking as citizen journalists. We used to marvel at UGC, but what is it when large organization start to pass their content off as UGC? Know the difference between “real&# UGC and professional content.

Astroturfing 204

Astroturfing UGC Tips Mobile 204

Direct Marketing Observations

APRIL 12, 2010

I’m starting to become acutely aware of the extreme amounts of entertainment vehicles, media outlets, media devices, content consumption and content creation that are being produced at massive levels all around me. Why do you share your content? Tags: social media Social Networks marc meyer blogging UGC.

Social Media 162

Social Media UGC Social Networking Content 162

Direct Marketing Observations

MARCH 10, 2011

At that time I had recently read his book The Art of the Start and also had stumbled onto Guy’s website/blog, How to Change the World. The content of the email? I found out rather quickly how one could “game&# blogs for SEO and reputation management with hyper linked signatures embedded with key words. The key there?

Embedding 174

Embedding SEO Apple Template 174

Direct Marketing Observations

JULY 15, 2011

We have decided that Twitter is a great way to share links, to share content and to consume content. It is now purely a content consumption and content push platform. The action of sharing a piece of digital content in the form of a link. Pure and simple.

Social Media 168

Social Media Startup Engineering System 168

Direct Marketing Observations

AUGUST 24, 2011

I can bet all of you who have had a blog longer than a year can now spot a noob to the blog scene. I can bet all of you who have had a blog longer than a year can now spot a noob to the blog scene. Or where the title of the promo piece was as important as the content contained within? Case in point.

Social Media 199

Social Media Skills SEO Aggregator 199

Direct Marketing Observations

JULY 26, 2010

Do you remember the first time you got a blog comment? I truly believe it was those 3 thoughts that fueled the desire for more from users who both created and consumed Facebook content. We blogged about it. It creates the false assumption amongst creators of content, that what will please us needs to constantly be elevated.

Web 2.0 152

Web 2.0 Social Media Social Networking Platform 152

Direct Marketing Observations

SEPTEMBER 30, 2011

In marketing, especially in the web world, there’s a sense that all we have to do is create a website, add that transactional back-end, create a Facebook page, a Twitter handle, and a blog site-and they will come. You have to be proactive in this new digital paradigm. You can’t wait for it to happen or you’re done.

Marketing 152

Marketing Curation SEO Strategy 152

Direct Marketing Observations

DECEMBER 14, 2011

In order for people to know that you are open for business you have to get them to your website, your blog, your Twitter account or your Facebook page, right? Content creation. In 2011, it was all about doing “something” with someone once they had visited your site, your blog or your Facebook page. Guess what?

Brands 176

Brands Discount Sites SEO 176

Direct Marketing Observations

FEBRUARY 23, 2011

Read this snippet below from Google’s blog post about social search. It may in fact increase the value of content created and networks joined, as well as the volume and frequency of participation. The time has come where social and search are no longer sharing the same clothes. Is this is a good thing?

Curation 168

Curation RSS Feed Feedly 168

Direct Marketing Observations

FEBRUARY 9, 2010

No one had heard of blogs. million blog entries every day. I’ll add a couple of thoughts directed squarely at the corporate side of this discussion that relate to content, trust and brands. Today anyone can produce content and distribute to a potentially sizeable market. People used mobile phones to talk.

Industry 143

Industry Aggregator Crowdsourcing Wikipedia 143

Direct Marketing Observations

JANUARY 10, 2011

This is the “Consumers of Content&# generation. Networks, apps, aggregators, blogs, microblogs-copy what works, tweak it a little, or not, and see what market share you can pull. How fresh can or could their content be? Facebook has an argument, but that’s about it. Everything else is fair game right now.

Social Media 159

Social Media Microblogging Aggregator Blogger 159

Direct Marketing Observations

JUNE 23, 2010

He is transparent, authentic, and he shares content and advice liberally when he can. He reads and comments on other blogs when he has time and he is thinking of starting his own blog. By correctly I mean he has a Facebook fan page and a Twitter account which he updates semi-regularly. There’s one problem tho.

Case Study 156

Case Study Social Media Study Sentiment 156

Direct Marketing Observations

APRIL 9, 2010

The PPC Blooper pay per click humor blog, with the appropriate URL of… Yourppcsucks. Lastly I want to give a quick shout out to the folks over at Junta42 they just released their eighth installment of the Junta42 Top Content Marketing blogs list. The Digital Marketing Essential Reader. 9) This is hilarious.

Sites 170

Sites Real Estate URL Social Networking 170

Direct Marketing Observations

SEPTEMBER 17, 2010

If it’s the company website, you probably have some type of responsibility or influence over it’s content. Assuming I know the audience that read this blog, chances are you have some type of input into your company website. Either it’s your own personal site, or it’s your company’s.

Mobile 159

Mobile Meeting Questions Sites 159

Direct Marketing Observations

APRIL 19, 2010

But more importantly, aside from the breakdown of percentages in that graphic above-look at the number of ways that people can consume and create content. Create a blog on WordPress. Comment on any blog anywhere. Share content. Have access to all content pages that your child has created. Comment on YouTube.

Social Media 202

Social Media Social Networking Education Guidelines 202

Direct Marketing Observations

AUGUST 27, 2010

I was recently directed by Tom Martin to read an updated post by Rohit Bhargava on Social Media Optimization and while it did get me thinking again about something I had not given much thought to in a while, it, like many other blog posts, opens up another footlocker of thoughts. Create shareable content. Proactively share content.

SEO 162

SEO Social Media Reputation Mashup 162

Direct Marketing Observations

AUGUST 13, 2010

But you see, there’s more than just the blog, that’s the easy part; there are status updates, there are content updates, consuming content, creating content, sharing info, driving traffic, analyzing data, connecting with your peers, finding your customers, making sure your clients are happy, and looking for prospects.

Social Media 180

Social Media Aggregator Activities Fashion 180

Direct Marketing Observations

MAY 28, 2010

Create and manage multiple blogs. Write key word rich/tagged social content to optimize search. Increase traffic to websites through social bookmarking. Create and manage Facebook fan pages for products, communities and companies. Create microsites using social platform providers. Create and Post videos. Create widgets.

Social Media 203

Social Media Marketing Social Bookmarking Widget 203

Direct Marketing Observations

JANUARY 21, 2011

All Facebook [link] - The unofficial Facebook Blog. YourVersion [link] - YourVersion is a tool for delivering the latest news, blogs, tweets, and videos on content that matters to you, all in one place. With that said, here are 4 resources to help keep you current in today’s ever changing social sphere.

Social Media 166

Social Media Social Networking Class Case Study 166

Direct Marketing Observations

MAY 3, 2010

So many strategies stop at the tools so you end up with a blog or a Facebook page and the strategist goes home. If you do not make it easy, fast and safe for consumers to engage you will end up with more than 90 percent lurkers trolling your content. Consider how your consumers view you online and where they view you.

Lurker 138

Lurker Social Media Hashtag Curation 138

Direct Marketing Observations

FEBRUARY 15, 2010

You quickly determine there is no way to manually search every blog post, tweet or comment on the web so you turn to automation. Severity – of the content itself. “X Further defined by a direct vs indirect mention and context of the content. So let’s focus a minute. Yeah, now you’re tracking buzzzz, but what does it all mean?

Sentiment 143

Sentiment Analysis Aggregator SEO 143

Direct Marketing Observations

JUNE 28, 2010

Dear __, you’re right, most companies don’t understand what it takes to be engaging, and most don’t have the right staff deployed, and some are not sufficiently funded to create engaging content-but they’re getting better.

Consultant 171

Consultant Social Media Posterous Authentication 171

Direct Marketing Observations

DECEMBER 3, 2010

One of the things that I do throughout the year though is, I stockpile sites, blog posts, articles, tools and things that just catch my eye-Oh yea that’s called social bookmarking isn’t it? Sometimes blog posts resonate in different ways. 2010 was a heck of a year in so many ways wasn’t it? I know it was for me.

Sites 235

Sites Social Media Tools Storify 235