Dave Fleet

JANUARY 18, 2012

your blog, Twitter, Facebook etc) but also by mining your databases for people and companies that you want to connect with at the event and seeting-up meetings with them ahead of time. Create and amplify content for non-attendees. CES can be a content goldmine if you approach it correctly. Go in-depth on your products.

Social Media 276

Social Media Foursquare Conference Eventful 276

Dave Fleet

MARCH 8, 2011

The new plugin poses a conundrum to those working in engagement programs – specifically, around how they engage in the comment streams on sites using the plugin: Do they comment as a Facebook Page, assuming they have one (and deal with the lower personalization and effect on Page content)? Avoids diluting content on Facebook pages.

Comments 370

Comments Sites Engagement Aggregator 370

Dave Fleet

NOVEMBER 9, 2016

Richard Edelman, in a thoughtful town hall meeting with our global team today – and now captured on his blog – laid out a communications-focused lens on what happened, as well as some well-reasoned ideas on what businesses should look to do in the wake of the results. One day after the U.S. Twitter Triumphs over The New York Times”.

Analytics 150

Analytics Google Reader Social Media Sentiment 150

Dave Fleet

SEPTEMBER 24, 2010

On one hand the varied content makes for an interesting read that never gets dull. On the flip side, there are times where it sometimes feels like a series of blog posts strung together.

Engagement 387

Engagement Review Marketing Small Business 387

Dave Fleet

DECEMBER 21, 2011

Do they go to blogs to check out discussions there? This is the sort of information that lets my team figure out where to prioritize its efforts in order to drive search engine optimization (driving consumer reviews; publishing product-focused content; driving earned media coverage, etc).

Engineering 271

Engineering Review Sites News 271

Dave Fleet

JUNE 28, 2010

For those of us who are already familiar with the basics, the book also offers some interesting content later on, with the sections on emerging practices such as social CRM and measurement being highlights. Solis’ blog posts are often lengthy affairs, so this won’t be a surprise to anyone familiar with his work.

Review 261

Review Engagement Social CRM Social Media 261

Dave Fleet

OCTOBER 26, 2010

The book is divided roughly into thirds in terms of content focus – the first third introduces you to the basic concept of freewriting – how to go about it, why it’s useful and what you may be able to get out of it.

Review 236

Review Skills Exercises Course 236

Dave Fleet

FEBRUARY 15, 2011

Secondly, as outlined in my 2011 trends presentation , search strategies are becoming increasingly important to digital activities – not just from a content development perspective but at a strategic, cross-channel level. Is the Huffington Post a blog or a news site? Does that count as social media?

Social Media 318

Social Media Survey Social Graph News 318

Dave Fleet

NOVEMBER 22, 2010

When you publish new content, monitor regularly for reactions and respond to them. When you comment on a blog post, subscribe to the comment stream so you can see if anyone posts follow-up questions. When you ask a question on Twitter, respond to people who reply. Two-way interaction is here to stay.

CPM 413

CPM Comparison Diagrams Sentiment 413

Dave Fleet

MARCH 2, 2011

Popular blogs and news sites are notorious for the prevalence of spammers and trolls – people with absolutely nothing constructive to add, who just looking to cause trouble. Given that (hopefully) many of those people will be brand fans and advocates, this greatly increases the potential of higher, positive, engagement on other sites.

Comments 388

Comments Platform Social Graph Facebook 388

Dave Fleet

SEPTEMBER 28, 2012

Thinking of Facebook and Twitter as the extent of social is narrow-minded – on-domain blogs and rich media content, for example, can both live on-domain and drive traffic to those domains (not saying that content marketing falls entirely within social, but there’s a significant overlap nowadays), and in doing so can affect search.

Bazaarvoice 414

Bazaarvoice Paid Search Comparison Report 414

Dave Fleet

FEBRUARY 2, 2013

Content strategy in a multi-stakeholder mix. The good news is, I’ll have plenty of things to write about given the last six months. A few things I expect I’ll have words on in the near future: Organizing global social teams. The balance of global/local. Engagement at scale. Setting effective and appropriate objectives.

Team 304

Team Project Resources Influencer 304