Akamai Marketing

MARCH 29, 2011

Blogs for business are an outstanding tool for business, they can build community, be the backbone of your social media program, and drive traffic to your website, just for starters. Its so easy to think that because their are millions of blogs (and if you check out Technorati you’ll see that I am write right.) Define your goal.

Press Release 238

Press Release Technorati Klout Metrics 238

Akamai Marketing

JANUARY 1, 2015

92 unique individuals created content on Twitter. Blog Coverage: . Some social media influencers were first-time bus rides. Results: 958,399 Social Impressions. 762 app downloads in 4 days following event. 425 Tweets. Sell-out event. Storify Review: . Media Coverage: .

Case Study 100

Case Study Study Storify Products 100

Akamai Marketing

JULY 28, 2011

Now, as I said in an earlier blog post, you should use several different metrics to dig deeper into your audience and see what’s really happening with the content your sharing. Comments and Shares on Website/Blog : Track the topic and the number of shares and discussion around the topic.

Metrics 229

Metrics Twitter Postrank Analytics 229

Akamai Marketing

JUNE 28, 2009

Kraft is smart about their event marketing campaign, its integrates nicely with their website , they have a blog and them seem to focus on cities in the DMA 50-100 range. Surely hosting this American icon over such a venerable holiday is an honor. In these markets, they get more visability from TV , radio, newspapers and even bloggers.

Mobile 124

Mobile Klout Policies Tourism 124

Akamai Marketing

MARCH 24, 2011

Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend. The idea holds water, or soda or a Belvedere vodka if your like me. The idea holds water, or soda or a Belvedere vodka if your like me.

Social Media 149

Social Media Klout Policies Small Business 149

Akamai Marketing

MARCH 9, 2009

Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend. By taracoomans – March 9, 2009 Posted in: economy Jack Welch supports events and their business uses. What’s your social currency?

Eventful 100

Eventful Klout Tourism Policies 100

Akamai Marketing

APRIL 30, 2009

Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend. What’s your social currency?

Eventful 116

Eventful Twitter Klout Policies 116

Akamai Marketing

FEBRUARY 3, 2011

Once you know WHO, then you can decide HOW (platform) and WHY (content) you’ll be conversing with them. Share and Enjoy: Tags: blog , Fun with Social Media , lessons learned , opinion , social media , suggestions No Comments Start the ball rolling by posting a comment on this article! So – what do you think?

Social Media 138

Social Media Klout Policies Consultant 138

Akamai Marketing

JULY 26, 2011

If you read this blog with any sort of regularity, you know that I like to measure my efforts, especially those of my clients. But what if the content were blank, or worse, filled with crackpot advice, or more likely a porno video with a nasty virus? Content shared but not consumed is similarly empty. I’m not gonna lie.

Engagement 156

Engagement Twitter Creative Commons Trends 156

Akamai Marketing

JULY 12, 2011

More importantly, you can follow people who regularly share content you like and get a listing of all of their links. Links on blogs: if you write a blog, you probably link to outside sources fairly regularly. Its a great way to find more thought leaders and blogs. Its link aggregation.

Tools 138

Tools Aggregator StumbleUpon Digg 138

Akamai Marketing

MARCH 9, 2009

Along the way, Spirit of Aloha gathered such interest, they started a blog , to keep everyone up to date. Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend. it wrapped up February 26th. The result?

Eventful 100

Eventful Tourism Klout Travel 100

Akamai Marketing

FEBRUARY 11, 2009

Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend. What’s your social currency?

Klout 100

Klout Eventful Policies Hosting 100

Akamai Marketing

AUGUST 9, 2011

When your building content, you’ve got to remember not to be blinded by the demographics. What to Consider When Building Content. The same is true of content. If you’re building content you should build it to attract the kind of people you want to do business with. Guess what? Powerful stuff.

Content 202

Content Creative Commons Types Social Media 202

Akamai Marketing

JUNE 29, 2011

You might also consider a very specific content strategy or you might want to build a blog, it might be a Facebook page, it might be a series of videos. Alot of businesses decide that when they begin social media in earnest, that’s a good time to change the website.

Social Media 180

Social Media Creative Commons Campaign Advertising 180

Akamai Marketing

FEBRUARY 9, 2011

You can add Vlogging to your company’s blog when its appropriate and valuable. Of course, the content has to be compelling and interesting…but that’s another (or every) blog post. In 2011, I’d love to see more small businesses embrace video as a medium, because I think consumers are asking for it.

comScore 156

comScore Review Klout Marketing 156

Akamai Marketing

MARCH 1, 2011

I typically recommend that my clients track this list on a daily basis and compare it to their content conversations. Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend. That would be worth paying for!

Tools 160

Tools Klout Policies Tourism 160

Akamai Marketing

NOVEMBER 9, 2012

Last night’s Blogging for Business Class at Pacific New Media was ridiculously awesome. WordPress is more than a blog today, its an entire website platform. We couldn’t get to them all, so I’m doing a short blog post on must-have WordPress plugins. I’m breaking a rule, because I am a wild and crazy rebel.

WordPress 213

WordPress Class Cost SEO 213

Akamai Marketing

DECEMBER 28, 2012

Some for this blog, some for my poor, sadly neglected foodie blog What We Chow and now, as my alter-ego pursues collaborative writing on an upcoming project, I seek another book opportunity. But, as kick-butt as self-publishing is, writing a blog is one thing, writing a book is another. Let’s face it. What does it cover?

Review 121

Review Publishing Crowdsourcing Focus Group 121

Akamai Marketing

FEBRUARY 11, 2015

And if it’s a business, I find or create an amalgamation of characters which represent the business so the content has a “real voice.” I have a variety of processes, but it always involves finding the cadences and frequently used phrases of the person I am writing for.

Process 100

Process Social Media Feed Feedly 100

Akamai Marketing

NOVEMBER 6, 2012

Blogging Tips for Businesses: Build Authority. There are many reasons to blog. You can build authority through blogging, these 11 blogging tips for business will get you started. That’s the power of blogging. Satisfy their needs and you’ll find that your business blog begins to satisfy your needs.

Tips 175

Tips Hubspot Engineering WordPress 175

Akamai Marketing

JANUARY 8, 2013

Spend anytime on social media or marketing blogs and you’ll to see advice to make remarkable content. Creating remarkable content is sort of like saying “just make it go viral.” But consider approaching your content from a different perspective. Ever talk to a blogger about their blogging frequency?

Social Media 198

Social Media Marketing Social Networking Communities 198