Waxing UnLyrical

MAY 13, 2013

There’s a ton of stuff going on, so here at WUL we’re taking a short break from “live” blogging this week. So, in the spirit of education and the public good, here are are five articles that will provide you with blogging tips from optimizing your excerpts to increasing your readership.

Tips 196

Tips Wikimedia Survey Exercises 196

Waxing UnLyrical

JULY 19, 2013

So, knowing all this, here’s what I said (with relevant edits to maintain the requested confidentiality, and added emphasis/formatting, because I can do what I want on my blog, ha!): How to Network On Social Media Without Being a Stalker [Redux] is a post from: Waxing UnLyrical. Image: naunasse via Flickr, CC 2.0.

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Social Media How To Consultant Flickr 204

Waxing UnLyrical

AUGUST 24, 2015

How can you track your social media efforts to ensure that your strategy is up to par? This week’s roundup introduces you to some best practices for social media metrics. 5 Social Media Metrics You Can Stop Tracking Yesterday. From likes to leads: The new metrics for B2B social selling.

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Metrics Social Media B2B Consultant 100

Waxing UnLyrical

JULY 31, 2012

Would you agree that social media is faster than seismic waves? To me, this incident exemplifies how badly we are hooked on social media. That said, is social media all that bad? Multiple instances in the recent past tell us that social media platforms like Twitter and Facebook have become lifesavers.

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Social Media Press Release Flickr Fashion 202

Waxing UnLyrical

APRIL 1, 2015

This is why I’m glad the media has been covering this story. Those who would threaten others with violence of any kind via social media or online in general need to be held accountable for their actions. Ashley Judd, Feminism, and Social Media is a post from: Shonali Burke Consulting, Inc.

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Social Media Sports Flickr Social Media Management 100

Waxing UnLyrical

OCTOBER 6, 2011

But considering that there are plenty of other social media fish in the sea, it’s not his best option in terms of the time he has available. There are incredible demographic numbers available for most social media platforms now. Don’t assume that social media comprises just Twitter, Facebook and maybe LinkedIn.

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Social Media Platform Tips MySpace 203

Waxing UnLyrical

FEBRUARY 9, 2015

So I’m taking advantage of WUL to shine the social media spotlight on them. I got to know Adam several years ago through social media, and then encountered him and His Lovely Wife (he doesn’t capitalize it, I do) in Orlando not long thereafter. Bess Winston. Based in the Washington, D.C.,

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Social Media Consultant Flickr Communities 100

Waxing UnLyrical

APRIL 22, 2015

Does your business blog have the livelihood of a funeral? When you look around at your blog and analytics, what do you see? No social media shares. You have absolutely no evidence whatsoever that anyone even cares remotely about your blog. What’s going wrong with your business blog?! No comments.

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How To Hubspot Flickr Engagement 100

Waxing UnLyrical

MAY 20, 2011

It’s a fabulous ebook that walks you through the most important elements to include in your consulting agreements, gives you examples of agreements … and it’s free. They were having trouble with their-then PR consultant, and I walked them through how I’d approach the work. Though I don’t think you will).

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Resources eBook CSR Social Media 251

Waxing UnLyrical

JANUARY 4, 2011

In fact, heavy manufacturing is probably the only exception in sectors that have been compelled to adopt social as a medium to “be remarkable&# in human terms to their followers. Consequently, social media agencies have mushroomed , with their fair share of self-confessed SM consultants cashing in on the tide.

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Social Media Postrank Flickr Class 195

Waxing UnLyrical

DECEMBER 21, 2018

What story opportunities exist for both traditional and social media? Using the above fictitious business as an example, here are some findings: Part of the upfront work will also include researching social media. The Winnie-the-Pooh Way Forward appeared first on Shonali Burke Consulting.

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Strategy Analysis Collaboration Small Business 220

Waxing UnLyrical

JUNE 24, 2019

In fact, a new survey from Uproar PR found 72% of people prefer micro-level social media influencers. Think Beyond Social Media. Blog interviews or contributions. Blog interviews or contributions. Consumers look to buy from those they trust. Think beyond just a few tweets and create “hero” content.

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Influencer Authentication Survey ROI 237

Waxing UnLyrical

JUNE 3, 2013

Why: Carrie Keenan shares some great advice for those who are new to the Social Media Manager or Community Manager role. Taking Your Blog Post Series on the Road. Why: In this guest post for WUL, Nick Kellet explains how placing guest posts on various blogs can be used to build your brand community.

Communities 249

Communities Community building Consultant Social Media Management 249

Waxing UnLyrical

MARCH 31, 2014

How to Encourage Your Team to Blog. Why: Does your team struggle with blogging? 8 Social Media Marketing Tools to Rapidly Accelerate Your Growth Online. Why: Ian Cleary shares eight social media marketing tools (many for Facebook) to turbocharge your marketing efforts. Based in the Washington, D.C.,

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Press Release Startup Consultant Flickr 186

Waxing UnLyrical

JUNE 2, 2014

In this guest post for Heather Whaling ‘s blog, Bethany Cramer offers some exercises to improve your conversational writing. Increase Your Social Engagement. Why: Is your brand using multiple social media sites to converse with potential customers? Why: How do you break through the noise on social media?

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Conversation Exercises Small Business Consultant 205

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? A few weeks ago, they asked a question about paying for blog posts. In 2010, blogs and bloggers are truly influencers. Do we really want that?

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Class Blogger Issues Review 184

Waxing UnLyrical

JUNE 23, 2014

Daniel Newman explains how your business can use social media content to drive customers to your product. Be Your Own Publisher on Social Media: 8 Brands that Kill It. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Based in the Washington, D.C.,

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Content UGC Consultant Flickr 198

Waxing UnLyrical

FEBRUARY 26, 2013

Two social accounts cross in the night , and a re-tweet or Like is born – why is that? Be succinct, use photos, on and on down the list of cliched suggestions that have peppered many a blog post. Facebook insists it has the answer: write better content. It’s complicated. What Compels People to Share Your Content?

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Content Study Flickr Advertising 256

Waxing UnLyrical

MAY 12, 2014

Why: Are your social media posts speaking at the reader rather than to them? In this guest post for The Social Media Hat , Stephan Hovnanian reviews Steady Demand Pro , a tool that aims to help you get the most out of G+. Combine Your Blog Posts And Email Marketing Strategy For Better Results.

Community building 198

Community building Consultant Communities Eventful 198

Waxing UnLyrical

DECEMBER 9, 2013

How to Network on Social Media Without Being a Stalker. This was actually a reader question that made for a terrific blog post a while back. The 6 critical questions guaranteed to drive your social media strategy. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc.

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Community building Consultant Flickr Communities 210

Waxing UnLyrical

MARCH 15, 2018

Social media has redefined crisis response in three important ways: outlet options, messaging speed and employee engagement. The proliferation of new media outlets has changed everything about how companies communicate. Guest Post by Laurel Kennedy. A Reason to Speak. Reach her at Blink OnDemand Crisis PR.

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Badge Embedding Forums Mobile 175

Waxing UnLyrical

FEBRUARY 24, 2014

How To Revive Old Blog Content. Why: In this in-depth and thoughtful post, Mike Alton goes through how and when (or when not to) revive older blog posts. Social Media: The Key to Transforming Doctor-Patient Communication [Redux]. Bek Davis shares how you can overcome these and more by guest blogging.

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Health Care Small Business Consultant Flickr 189

Waxing UnLyrical

JANUARY 13, 2014

Why: The social media landscape is changing and we have two choices, adapt or perish. Why: Bill Dorman shares his reflections on blogging, social media, and taking a step back to move forward. Blogging goals for 2014. When Things Matter More than People. Based in the Washington, D.C.,

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Consultant Flickr Resources LinkedIn 196

Waxing UnLyrical

MARCH 21, 2013

We comment on other blogs. Because you will find any number of consultants, etc., Instead of shooting me a gazillion links via a barrage of tweets, when you don’t even know who I am, you could instead: Post a question to the Shonali Burke Consulting, Inc. We’re not mean people. We do Facebook Q&As.

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Consultant Hosting Flickr Questions 256

Waxing UnLyrical

DECEMBER 16, 2013

We’ve I’ve been up and down on the blogging front this year, and there are several #measurePR recaps we owe you. We discussed location-based social data, the accuracy of impression counts from social media, building relationships with influencers, determining influencers, and the challenges of social listening.

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Storify Press Release Case Study Hashtag 216

Waxing UnLyrical

MARCH 25, 2013

Before they even invested heavily in social media, Chobani was growing fast via word of mouth and a quality listening program. Meaning the blogs that do the giveaways… do you approach them first, or after you’ve seen them mention the product? Image via Chobani Blog , used with permission. AB: Hundreds!

Travel 254

Travel Price Consultant B2B 254

Waxing UnLyrical

MARCH 24, 2014

Why: In this guest post for Shelly Kramer ‘s blog, Andrea Cook shares highlights from a new Pew Research Center study on Millennials. Taming the Social Media Marketing Beast. Why: Does social media marketing make your head spin? This week’s roundup focuses on trust. And guess what?

Influencer 189

Influencer Consultant Flickr Collaboration 189

Waxing UnLyrical

FEBRUARY 14, 2013

of posts that might spark ideas on how to incorporate social media and customer service into your business in a smart way. Some of the posts might help you directly; some might help you indirectly (because of the media they use, or the way they’re framed). Blog Valentines That Make Business Sense.

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Consultant Flickr List LinkedIn 248

Waxing UnLyrical

SEPTEMBER 12, 2019

Still, there’s a lot more that goes into content marketing than simply writing a blog about a new product. Many have noted that longer articles also perform better on social media, often landing more shares than shorter content. On top of that, you need to consider SEO. Longform Makes Better Content Marketing?

Content 150

Content Marketing Case Study Study 150

Waxing UnLyrical

JANUARY 27, 2014

Is Guest Blogging Dead? Why: If you’re using guest blogging as a way to gain links you should stop. In this post for Steamfeed , DJ Thistle remind us to break the cycle of bad blogging practices by focusing on quality and the company we keep in the blogging community. Image: Cornelia Kopp via Flickr, CC 2.0.

Loyalty 196

Loyalty Film Consultant Flickr 196

Waxing UnLyrical

JANUARY 5, 2015

5 Shifts to Fix Your Social Media Metrics. Why: Social media metrics aren’t about social media, they’re about business. The always brilliant Jay Baer shares excellent tips on improving social media metrics and the reporting thereof. today’s roundup follows suit.

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Metrics Consultant Flickr Analytics 100

Waxing UnLyrical

FEBRUARY 17, 2014

Your Blog Needs Passion and Props like a Great Professor. Why: Mike Allton remembers his college daze [sic] and discusses some ways that passion, excitement, and props can breathe new life into old topics… and help you form a connection with your blog audience. IBM CEO points to social strategy with a twist.

Collaboration 193

Collaboration Consultant Mobile Resources 193

Waxing UnLyrical

NOVEMBER 23, 2015

So I decided to ask my Social PR Posse to weigh in with resources, blog posts, and more that have them saying “thanks” this year. “I’m thankful for our venture into using Sprout as our social media content manager. It encouraged me to start my blog. Laura Kaslow. Radhika Nandwani.

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Consultant LinkedIn Collaboration Team 100

Waxing UnLyrical

JULY 29, 2013

Why: Michael Brenner shares how taking a break from social media helped him regain focus in his life. How to Find Your Blogging Mojo – Experiment with Different Voices and Styles of Writing. Why: Sté Kerwer offers some tips on effectively focusing your writing to improve your blogging skills. How About A Digital Detox?

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Consultant Flickr Energy Resources 191

Waxing UnLyrical

JUNE 24, 2013

Whether we’re in PR, marketing, social media, or any of the sub-disciplines of communication, it’s an area most of us know just enough to be dangerous… but not nearly as much as we should. Why: In this guest post for WUL, Jessica Torres shares how she made her blog Cavy Savvy a success using smart SEO.

SEO 197

SEO Tips Press Release Engineering 197

Waxing UnLyrical

MAY 17, 2018

The coordinator of a group of social media advocates said this via Facebook one night about eight years ago, on our private page. The one who guided that long-ago United Nations Council on Human Relations Blue Key campaign —someone who insisted on all three—was Shonali, this blog’s owner. Guest Post by Paula Kiger.

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Exercises Creative Commons Issues Groups 205

Waxing UnLyrical

APRIL 4, 2019

According to Hubspot , “In a business climate where 92 percent of people trust earned media, such as recommendations from friends and family, above all other forms of advertising, these social media advocates are indispensable.”. The post Become the Pied Piper of Community Building appeared first on Shonali Burke Consulting.

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Community building Communities Hubspot Guidelines 197