Sherrilynne Starkie

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How a social media consultant can help your business

Sherrilynne Starkie

When you figure that nine out of ten Canadian adults use social media, it’s clear where the best marketing opportunity is. Many organizations are on social media, yet they don’t see tangible business advantages. It can seem like social media is a waste of both time and resources in a world of competing priorities.

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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

Social media consultants are not masters of the dark arts. Companies often call a consultant in because social media is not working. Companies often call a consultant in because social media is not working. Using social media to attract customers is often where a business starts.

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Is blogging still relevant in 2019?

Sherrilynne Starkie

In 2019 we are experiencing a resurgence in corporate blogging. For the first time in nine years, a greater proportion of Fortune 500 companies use blogs compared to that of Inc. The blog post below was first published on July 12, 2006, about six months into my blogging journey. Yes, in 2006 blogging did work.

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What is Earned Media?

Sherrilynne Starkie

If earned media is not part of the mix, other activities will struggle to deliver the desired results. Let’s imagine you have a company blog. You try sharing it on social media and even run a few Facebook ads, but the results are short term and costly. After a while you give up on the blog thinking it’s a waste of time.

Fashion 409
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Our Hamilton public engagement campaign turns PR disaster

Sherrilynne Starkie

The Ottawa-based public engagement consulting firm behind the disastrous ‘Our Voice, Our Hamilton’ campaign certainly learned a lot about high emotion, conflict and controversy within a few hours of its launch. This article was originally posted on the Thornley Fallis Communications blog. Related posts: Social media key PR driver.

Campaign 377
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Using word clouds in communications analysis

Sherrilynne Starkie

Consultants often use word clouds in the analysis of conversations, online and otherwise, to help identify key issues, trends and opinions. You can see my blog posts have a strong focus on ‘users’, updates and comments. Related posts: Using social media for research: Social Capital 2012.

Analysis 335
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Reader Competition: Seven Elements of Business Development

Sherrilynne Starkie

Now is your chance to win a copy of the newly released business book: How Clients Buy: A Practical Guide to Business Development For Consulting And Professional Services. Think websites, social media and airport signage. To sell consulting services, your client must have a felt need, an interest. Stay in touch.

Retail 187