Jeff Esposito

JULY 18, 2012

Earlier this week, my pal Gini Dietrich (even though she has zero skills in Draw Something , we are still cool) wrote a post showcasing social media usage by CEOs in the Fortune 500. contribute to blogs. contribute to blogs. Does social media play a role in this? But is social media the only factor in this?

Social Media 48

Social Media Report Skills Consultant 48

Jeff Esposito

OCTOBER 13, 2010

A fascinating study recently released by communications industry consultancy StevensGouldPincus sheds light on the power social media now imparts upon the public relations and communications professions. audience/influencer engagement, brand and sentiment analysis, etc.).

Social Media 34

Social Media Study Sentiment Consultant 34

Jeff Esposito

AUGUST 27, 2012

As I have discussed on this blog on a number of occasions, LinkedIn is really one of those networks in the social media space that I would like to know more about. The book is a thorough outline of all things LinkedIn, and should be a must-read for folks in sales or consulting. Below is my full review. .

LinkedIn 48

LinkedIn Consultant Review Social Media 48

Jeff Esposito

AUGUST 14, 2011

If you want to get a reaction from a public relations or social media pro, ask them about influence. That’s why I continue to believe that you can’t accurately measure a person’s influence in social media. What’s the take away on social media influence? This is a guest post from Jason Mollica. .

Influencer 48

Influencer Klout Foursquare Analysis 48

Jeff Esposito

JULY 8, 2011

10 Reasons I’m Not Going To Talk About Google+ – this past week seemed like everyone was racing to get out a blog post or top 10 list of reasons to use Google+ and to be honest it was quite nauseating. Me and the mustard – This post from Geoff Livingston puts the spotlight on the “me” and “I” in social media.

Case Study 24

Case Study Consultant Study Communities 24

Jeff Esposito

OCTOBER 28, 2011

Twitter Users Following Brands: 50% More Likely To Buy, 60% More Likely To Recommend – if you have read this blog with any frequency, you know I love stats. Six Reasons Social Media Doesn’t Work – this is my friend Gini Dietrich’s first post for Crain’s. This is mainly due to things like emotion, sarcasm and backhanded comments.

Sentiment 31

Sentiment Case Study Analysis Buy 31

Jeff Esposito

MARCH 28, 2011

Yelp has become more of a secondary resource to me–a follow-up after I consult the other two platforms to get details (like hours and menu offerings!), Elisabeth recently joined Communispace Corporation in Watertown, MA after a stint as a PR and Social Media pro. About Elisabeth Michaud.

Foursquare 46

Foursquare Engineering Twitter Resources 46