The Social Media Incubator

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Heartbleed Bug Creates Need for Businesses to Change Passwords

The Social Media Incubator

If you have not changed your password to your website or blog recently, this is the perfect time to do that even though WordPress and other website platforms have not been released as being compromised…yet. Implementing an annual password overhaul is the best way to keep your company and staff secure online.

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The Basics of Intellectual Property

The Social Media Incubator

With the recent advances in social media, many consumers now demand an interactive experience with their favorite brands and companies. In some circumstances, it might be wholly permissible to refer to a company or a product or service in a review, blog post, or status posting.

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Embedding Facebook Posts Good For Businesses

The Social Media Incubator

This feature will give businesses the chance to share their posts, or other posts relevant to their company, on their websites and blogs. Features of Facebook Embedding. Probably one of the best features of embedding a Facebook post is the accessibility for your audience.

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Are Personas a Good Approach in Social Media?

The Social Media Incubator

Should you blog using a persona, or conduct social campaigns under a persona? That is, don’t just post impersonal messages, self-promotions or thoughtless tweets in the name of your company mascot. Are personas a good marketing tactic in the era of social media? Or the GEICO Gecko. Or the Aflac Duck.

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Facebook Identity commenting | The Social Media Incubator™

The Social Media Incubator

Social Media Strategist Caroline Melberg spells out the steps to take when you need to change your Facebook identity: So let’s say Jane Doe is an administrator of the “Pretend Company&# page on Facebook. Public Relations Small Business Mavericks Loading Quotes. All Rights Reserved www.thesocialmediaincubator.com.

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Is Your Marketing Plan Integrated?

The Social Media Incubator

It is used to be that companies that invested in a marketing plan at all only had to craft their marketing plan for a brick and mortar world. Even after the advent of the Internet, many companies didn’t integrate an online marketing plan. But do you need a blog, social media, search engine optimization, or e-mail marketing?

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Steps to Take with Intellectual Property in Social Media

The Social Media Incubator

availability” on social networking sites), TweetBeep.com (receives alerts when people are tweeting about your company), and Adgooroo.com (provides reports about who is bidding on keywords that tie in to your trademarks) are effective tools that can be used internally and with minimal expense. Have a monitoring system in place.