Dave Fleet

FEBRUARY 15, 2011

Canadian headquartered companies maintain high levels of trust, at 75 per cent. When a company is not trusted, 63% of people will believe negative information after hearing it 1-2 times. When the company is trusted, that falls to 22%. Is the Huffington Post a blog or a news site? Trust in Canadian Businesses.

Social Media 318

Social Media Survey Social Graph News 318

Dave Fleet

JUNE 27, 2011

You know what you read in blogs, in the papers, etc. You don’t know what conversations happened – between the agency/agencies in question and the company; within the company or among the various stakeholders at the table. You don’t know what actually happened — who said what and to whom. Make sense?

Construction 270

Construction Compete Reputation Company 270

Dave Fleet

SEPTEMBER 24, 2010

On the flip side, there are times where it sometimes feels like a series of blog posts strung together. They’re also held up against examples of companies doing it wrong which, while it may not make Scott friends at those companies, is refreshing.

Engagement 387

Engagement Review Marketing Small Business 387

Dave Fleet

NOVEMBER 9, 2016

Richard Edelman, in a thoughtful town hall meeting with our global team today – and now captured on his blog – laid out a communications-focused lens on what happened, as well as some well-reasoned ideas on what businesses should look to do in the wake of the results. One day after the U.S. Twitter Triumphs over The New York Times”.

Analytics 305

Analytics Google Reader Social Media Sentiment 305

Dave Fleet

SEPTEMBER 2, 2010

How many companies have you encountered taking a scorched earth approach to their social media activities? I’m not naive enough to think that two words would lead us to a silver bullet situation, but do these two current words adversely affect some companies’ approaches to online interaction?

Social Media 393

Social Media Activities YouTube Conversation 393

Dave Fleet

DECEMBER 21, 2011

Search engines usually drive a significant proportion – if not the majority – of traffic to companies’ websites. Do they go to news sites to see what’s going on with the company or the product? Do they go to blogs to check out discussions there? And yes, some companies aren’t paying attention.

Engineering 271

Engineering Review Sites News 271

Dave Fleet

MARCH 2, 2011

This carries over to the new plugin, meaning that a company’s Facebook Page can engage in conversations on third-party sites. On one hand, companies can significantly affect the tone and course of a discussion by participating in it and giving their side of things. Do you think this is a net good or bad thing for companies?

Comments 388

Comments Platform Social Graph Facebook 388

Dave Fleet

JANUARY 18, 2012

If your company is attending CES, take the opportunity to create awareness of where you’ll be and what you have to offer ahead of time, both through public channels (e.g. If your company is there showcasing their products or announcements, take advantage of that to create content for non-attendees: Go behind the scenes on your booth.

Social Media 276

Social Media Foursquare Conference Eventful 276

Dave Fleet

MAY 25, 2010

That’s the three-step approach we recommend companies take when it comes to approaching social media marketing activities for their organization. TV, radio and print advertising lets you do that; Facebook, Twitter and blogs don’t. Listen; engage; develop. It takes time or money to attract an audience.

Campaign 417

Campaign Social Media Marketing Loyalty 417

Dave Fleet

MARCH 8, 2011

Today, let’s take a look at what the implications are for companies running engagement programs. Have company employees log in and comment using their own Facebook profiles. Avoids potentially negative comment streams being pushed to the company’s Facebook page. Option 2: Comment as company-owned Facebook page.

Comments 370

Comments Sites Engagement Aggregator 370

Dave Fleet

DECEMBER 2, 2010

The latest post to catch my eye was a controversial piece over at Mom Blog Magazine entitled Why PR People Get Paid And You Don’t. Over that time I’ve built this site up from a static site, that I coded by hand in Notepad, to a blog with 40,000 views each month. Payment changes the situation.

Blogger 371

Blogger Compete CPM CPC 371

Dave Fleet

OCTOBER 28, 2010

Michael Eisner – former CEO, Walt Disney Company and author of Working Together. To enter, leave a comment on this post with a link to a blog post by someone else that you think we should all read, and tell us why it’s so interesting by 11:59pm next Thursday (November 4). I’ll randomly pick the two winners.

Conference 279

Conference Eventful Travel Cost 279

Dave Fleet

NOVEMBER 22, 2010

Just as most companies invest resources in media monitoring, online monitoring should be a core component of any companies’ online activities nowadays. This has three big implications: Self-identified audience – if people are talking about your company or brand, they’re doing the equivalent of raising their hand as people who care.

CPM 413

CPM Comparison Diagrams Sentiment 413

Dave Fleet

SEPTEMBER 28, 2012

Relatively few companies have achieved any kind of reach in social media at this stage; those who have, have mostly done so by paying for it. Nearly three years ago, I obsessed over another Forrester report on the social media marketing ecosystem , which the pros and cons of paid, owned and earned media.

Bazaarvoice 414

Bazaarvoice Paid Search Comparison Report 414

Dave Fleet

NOVEMBER 9, 2016

Richard Edelman, in a thoughtful town hall meeting with our global team today – and now captured on his blog – laid out a communications-focused lens on what happened, as well as some well-reasoned ideas on what businesses should look to do in the wake of the results. One day after the U.S. Twitter Triumphs over The New York Times”.

Analytics 150

Analytics Google Reader Social Media Sentiment 150

Dave Fleet

MAY 25, 2011

The consumer metrics that panel companies provide are based on statistically-derived estimates that are derived from a representative sample of consumers; in this instance, the behaviors of the sample are weighted and extrapolated to represent the entire internet browser population. Thanks, Dave. Thanks, Dave.

Compete 277

Compete Quantcast Sample Samples 277

Dave Fleet

JUNE 28, 2011

My concern is that there’s a big difference between these two statements: “‘Company X’ did this. “‘Company X’ did this. I don’t think that was the best move – I might have considered [change A], [change B] or [change C] to make [aspects D, E and F] better.&#.

Construction 350

Construction Publishing Organization Company 350

Dave Fleet

AUGUST 12, 2010

Why, then, do we throw stones at companies and critique their responses? She blogs at LAF , is on Twitter @cubanalaf and has an insane love for the Green Bay Packers. In crisis communications exercises in journalism school, we were taught to share only important and straight to the point facts with the public. Let’s discuss.

Radian6 283

Radian6 Exercises Journal Social Media 283

Dave Fleet

APRIL 4, 2018

I loved the idea that companies could use these new online technologies to anticipate and serve the needs of their customers. I loved the idea that this two-way technology could help to narrow the gap between companies and their customers. Blogs were still emerging. That became my passion. Foursquare didn’t exist yet.

Team 150

Team Social Media Training Foursquare 150

Dave Fleet

JUNE 15, 2010

It does so by examining peoples’ previous web activity, including competitors’ websites, blogs, social networks and so on. This has implications for several functions within companies: Sales. In doing so, it determines whether your visitors are qualified leads or just browsing. Community management. Public relations.

Sysomos 273

Sysomos ROI Social Media Privacy 273

Dave Fleet

APRIL 4, 2018

I loved the idea that companies could use these new online technologies to anticipate and serve the needs of their customers. I loved the idea that this two-way technology could help to narrow the gap between companies and their customers. Blogs were still emerging. That became my passion. Foursquare didn’t exist yet.

Team 34

Team Social Media Training Foursquare 34