Jeff Esposito

article thumbnail

What’s your story?

Jeff Esposito

But knowing your story and why others should care is something that everyone participating in social media, blogging or managing a brand’s social presence or community should do. I moved over to social media at Vistaprint after getting Stephen Baker’s Beyond Blogs BusinessWeek thrown at me in a team meeting.

Sports 44
article thumbnail

Reebok adds WOW factor

Jeff Esposito

These experiences often lead to a slew of negative blog posts and outnumber posts about positive posts tenfold. In the social media space, we’re too quick to jump on companies because they are too pushy for sales or just don’t care about their customers.

Company 45
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Getting to the bottom of community management

Jeff Esposito

This post originally ran on the Community Roundtable. . If you read business publications, blogs or websites to any extent, you have probably heard about community management. Next to social media management, community management might be the hottest buzzword or buzzcareerpath (I think we just made up a new buzzword).

article thumbnail

Humbled and proud

Jeff Esposito

I don’t often gloat or get overly excited about personal awards on this blog. Oracle (@Oracle) October 16, 2012.

Vocus 40
article thumbnail

Five Takeaways from the 2012 State of Community Management Report

Jeff Esposito

Some other areas to look can be product managers, communications executives or the IT department. Users, not platform define your community – while there are various areas for communities to form and live, the technology does not define your community.