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Behind the Curtain of a Sports Social Media Giant

Convince & Convert

A 12-foot-by-4-foot screen shows realtime social media updates from around the world, curated by Giants staff. When ESPN looked the time users spent looking at content for the top 32 teams across all sports, 31 of those were NFL teams (the Jacksonville Jaguars being the only NFL team to miss the top 32). Four Your Information.

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Red Bull’s Social Media Strategy: Marketing So Fly, It’s Giving Wings

Keyhole.co

Plus, it has expanded into proprietary adventure sports, racing, and music. This blog closely examines Red Bull’s social media strategy and how it keeps the brand ahead of its competition. The brand leverages this and encourages UGC by hosting events and competitions related to extreme sports, gaming, and more. market share.

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Stanley’s Social Media Strategy: Influencer-Driven Marketing Reinvention

Keyhole.co

This blog examines Stanley’s social media strategy and how it earns the brand record-breaking sales and profits. In 2019, emboldened by the success of the women-run blog The Buy Guide in selling Stanley Quenchers, the brand expanded into pastel and millennial-friendly colors. And they are wholehearted promoters of Stanley Quenchers.

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Instagram Reels 101: Everything Your Brand Needs to Know to Get Started

Social Media Strategies Summit

You can create and edit short (30-second) videos, adding music and effects, then share them with your followers and the wider Instagram community (provided you’ve got a public account). The brand understands its core audience is comprised of people who love outdoor and extreme sports, and that’s exactly what it offers up on Reels.

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Introducing Blekko, the Self-curated Search Engine

ProBlogger

It’s the search engine that prides itself on human curation. After all, “human curation” sounds kind of hard. Human curation has already helped Blekko completely block out the top 20 sites voted as spam by human users— these are all mainly content farms (sorry eHow). Have you used Blekko yet? Maybe not, though.

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How To Get More Out Of Post Purchase Communications

Pixlee

Don’t stress; here are a few tips from email communication to social media and customer service that’ll help you promote community with customers post-purchase. . Resharing, liking, and commenting on posts from fans engaging with your product will boost your brand awareness and build a loyal community of customers on social media.

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Burger King’s Social Media Strategy: Whopping Online Interaction And Engagement

Keyhole.co

Similarly, Burger King’s social media strategy involves content and narratives curated for each region. They are very in tune with regional holidays, festivals, sporting events, and all other happenings of significance, whether in Brazil, the UK, or Canada. And they never miss a chance to greet or share joy at a regional event.