Sherrilynne Starkie

APRIL 3, 2019

Facebook COO Cheryl Sandberg took to the Instagram blog to share the steps being taking in the aftermath of the recent terror attack in New Zealand. “We Google+ sign-in will stop working for other services, but users will be able to sign into them using a Google account. Sandberg says we can win against hate. Photo by Jolanda Flubacher.

LinkedIn 210

LinkedIn B2B Google Newsletter 210

Sherrilynne Starkie

JULY 19, 2013

The key to realising the true value of Twitter as a communications channel lies in understanding how and why key stakeholders use the social network. Start by taking a good look the Twitter community. Understand the mix of followers in terms of the sizes of their own communities. Take the time to think it through.

Twitter 320

Twitter How To Social Networking Activities 320

Sherrilynne Starkie

FEBRUARY 20, 2012

Social Media Informer is a website that collates social media blog posts to create an online where people can get all the latest news, information and opinion. Its tagline is “The Best Content about Social Media for Business”, and it sits alongside Alltop and Social Media Today in terms of content and community.

Social Media 279

Social Media Alltop RSS Widget 279

Sherrilynne Starkie

MARCH 14, 2015

Twitter’s official blog offers few answers. Featured Headline Social Media Twitter Online Communities' Will access to premium or special content become limited to members of private groups? Will direct messages become a constant stream of spam? Will Twitter be serving advertisements within these private conversations?

Conversation 150

Conversation Twitter Instant Messaging Compete 150

Sherrilynne Starkie

JUNE 22, 2013

Big data matters to you as humans and a community and as a marketer,” Young told the audience of senior marketing strategists. Young concluded, “It’s a culture of shared contact between organizations and their communities. This story was originally posted on the Thornley Fallis blog. Canada (Photo credit: Wikipedia).

Data 327

Data Foursquare Conference Wikipedia 327

Sherrilynne Starkie

JUNE 29, 2013

I like that my online communities help surface the content that is most relevant to me and it seems to keep me up to date with news and events. This story was originally published on the Thornley Fallis blog. I liked that it had the ability to search through feeds to find specific content. Image via CrunchBase. Related articles.

Features 271

Features Google Reader Facebook Flipboard 271

Sherrilynne Starkie

FEBRUARY 13, 2012

It’s one central spot to find and interact with all of the company’s social sites including its blogs – RedBoard and RedBoard Biz – Twitter, Facebook, YouTube and community forums. A few months ago Rogers, the Canadian provider of wireless, cable TV, Internet and phone services, launched Social@Rogers (client).

Wireless 292

Wireless Klout Module Directory 292

Sherrilynne Starkie

AUGUST 20, 2012

It seems a lot of bloggers are reposting some of their blog’s most popular posts from the past as part of their summer editorial strategy. The original idea behind them was to let family or other intimate groups of individuals share very private content without exposing it to their larger Facebook friend communities.

Groups 337

Groups Groups Sports Notification 337

Sherrilynne Starkie

APRIL 20, 2013

Last week, about 50 PR pros crowded into the Black Tomato pub on George Street in the Byward Market at what was IABC Ottawa’s last professional development event of the season to learn about how Melissa helped SPVM avoid a full out riot by harnessing Twitter to communicate in both official languages with protesters on the streets.

Social Media 320

Social Media Hashtag Eventful Journal 320

Sherrilynne Starkie

AUGUST 27, 2018

I tend to shortlist candidates who possess a degree from a ‘good’ university, including communications, journalism, or business graduates (although I’ve seen some degrees in English and linguistics, too). The more desirable candidates will also have a PR or marketing diploma, or a certificate from a community college. How To Choose?

Industry 170

Industry Social Media Training HootSuite 170

Sherrilynne Starkie

DECEMBER 30, 2012

Sherrilynne’s Ottawa Twitter top 20 lists used to feature on this blog monthly. But they were very time consumer to compile and the grading tools used kept changing algorithms and or other aspects of their service making the lists difficult to standardize. This list was compiled using Twitter Grader.

Twitter 351

Twitter List Newsletter Features 351

Sherrilynne Starkie

JULY 13, 2018

Users have been able to experiment with lens creation tools since last year, now they can unlock their creations to be shared with the community. PR expert Gini Dietrich has had some great results and shares them in this blog post. It could be a blog post. Lens Explorer is available on iOS only. Jul 13, 2018. Jul 13, 2018.

News 34

News YouTube Instagram Questions 34

Sherrilynne Starkie

JUNE 9, 2013

Our analysis showed that although the follower numbers kept growing, this client was failing to reach the real key influencers of its community. We found that these influencers prefer the long-form discourse of blogging and paid very little attention to Twitter. This is valuable insight not reflected in superficial metrics.

Analytics 380

Analytics Social Capital Klout Analysis 380

Sherrilynne Starkie

FEBRUARY 1, 2014

In November on its relaunched blog, Unbottled , the company announced that for consumers, ‘the corporate website is dead and “press release PR” is on its way out’. That means building positive associations with those bloggers, tweeters and Facebookers who have large or loyal followings and who participate in engaged online communities.

Press Release 295

Press Release Wikipedia Skills Blogger 295

Sherrilynne Starkie

APRIL 26, 2015

I had already invested a lot of effort into my blog and was building a credible reputation online. I use it to communicate with reporters and other news professionals too; it’s often their preferred social network. Managing a community of thousands can be a bit overwhelming but Twitter Lists really help.

Twitter 150

Twitter HootSuite Tweetdeck Aggregator 150

Sherrilynne Starkie

JANUARY 11, 2014

This tool will provide a plan for social media distribution for each piece of original content and even for curation of other’s content and general social media community engagement. For example, industry issues, trends and practices, products, company news, community news, customer testimonials and case studies. Related articles.

Content 319

Content Marketing Curation Template 319

Sherrilynne Starkie

FEBRUARY 20, 2018

Social media is great for brand recognition, community engagement and public relations. Community management. The social media consultant will research and identify suitable blogs and websites, craft a story pitch, follow up and negotiate placement. Search marketing is part of the solution. Relationship Management.

Consultant 220

Consultant Social Media Marketing Skills 220

Sherrilynne Starkie

JANUARY 13, 2020

For example, industry issues, trends and practices, products, company news, community news, customer testimonials and case studies. Track blog posts and websites, email, newsletters and all social media channels. An editorial calendar will let you plan the topics covered within your content. Which stories will run when and where?

Organization 221

Organization Content Curation Case Study 221