Direct Marketing Observations

APRIL 27, 2010

Simply put, what we do in our communities needs to be validated. We become “part&# of the dynamic of the group, of the community. Social Media flash mobs go nuts over corporate missteps-they validate each other in unison and then are further validated by Twitter, blogs and reaction from the company itself. Validation.

Social Networking 204

Social Networking Flash Mob Forums Communities 204

Direct Marketing Observations

MARCH 4, 2010

The Yoga Today website is clean, actually has a business model in place, incorporates video, which is key, has established a community which makes sense given the passion of this niche and still has lot of FREE content. Easy signup, clean interface and focuses on the community and it’s ability to stress accountability.

Social Networking 177

Social Networking Exercises Sites iPhone 177

Direct Marketing Observations

OCTOBER 15, 2010

2) There will be a continued increase in the value of communities but you will also see more splintering of those communities into niches. Face it, we all have a niche, and connecting to those people via an online community, certainly drives a good portion of our searches. Get serious about mobile.

Astroturfing 204

Astroturfing UGC Tips Mobile 204

Direct Marketing Observations

MAY 28, 2010

Create a community for customers and fans. Create and manage Facebook fan pages for products, communities and companies. Create and manage multiple blogs. Engage brand champions to become consumers, creators and leaders within communities. Create listening posts. Monitor Buzz, mentions and opportunities.

Social Media 203

Social Media Marketing Social Bookmarking Widget 203

Direct Marketing Observations

MAY 7, 2010

4) #Blogchat is a chat on Sunday nights from 8-9pm CT that was started by @ MackCollier to discuss blogs and best practices. 6) #Hcsm The Health Care Communication & Social Media community hosts a weekly Twitter conversation about communication and marketing practices by Health Care organizations, including use of social media.

Social Media 214

Social Media Health Care Pharmaceuticals Social Entrepreneurship 214

Direct Marketing Observations

FEBRUARY 5, 2010

BL recounted the raw responses on her blog post , but I wanted to clean them up a little bit, make them into complete sentences, add some clarity and lastly point attendees from Social Fresh to this page. 9) A first step for company enthusiasm could be to use social media to help build community within the company – HR bonding.

Social Media 177

Social Media Case Study Crowdsourcing Hashtag 177

Direct Marketing Observations

APRIL 19, 2010

This graphic by Forrester Research, refers to the types of people that hang out in communities and what they do in those communities. Create a blog on WordPress. Comment on any blog anywhere. Though the above graphic refers to adults, children are not too far off from this model. They can: Text with their phone.

Social Media 202

Social Media Social Networking Education Guidelines 202