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Do Not Use URL Equals for Meta Events and Audiences

Jon Loomer

In each case, the problem was caused by using “URL equals” when setting up events. The solution is simple: Use “URL contains” instead. And then I’ll explain why “URL equals” is causing problems and the best practices for using “URL contains.”

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How to Use URL Parameters for Facebook Ads Tracking

Jon Loomer

One tool available is URL parameters. While the use of URL parameters shouldn’t replace your Ads Manager reporting, they can provide a backup related to the traffic sent to your website from an ad (or even organically from your page or some other source). Let’s go… What Are URL Parameters?

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Creating A Friendly URL For Your Google Plus Page

SocMed Sean

While Google+ is pretty easy to setup and use, one of the things I don’t like about Google+ pages is the fact that you can’t create a friendly URL. The URL for my Facebook page is simple to remember. With my WordPress blog , I use a plugin called Redirection. ” Make sense? ” Make sense? –Sean.

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Sprout Tested: The answer to why you put links in the comments on LinkedIn

Sprout Social

And one of the biggest questions we’ve seen about LinkedIn content is whether or not you should put links in your posts, or in the first comment. We were curious too: why put the link in comments on LinkedIn? Why put the link in comments in LinkedIn posts? Comments vs. post? So we designed an experiment to find out.

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Pros And Cons Of Translating Your Blog Posts Into Other Languages

SocMed Sean

The Quick Overview: Translating your blog posts into other languages can have positive impacts on your search engine traffic. Translating your blog posts can have some search results benefits, but before you go down the path, think through whether there's a multi-lingual audience.

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Reintroducing Blog Comment Moderation

Ari Herzog

It is common for companies (who don’t comprehend a blog comment is akin to having a conversation) to hire people to write manual comments on blogs all over the place in the hope an unsuspecting reader will click to learn more about the company product. Subsequent comments should be automatically added.

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Create a custom url for your Facebook Page

Freelance Social Media

Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Create a custom url for your Facebook Page by cinta5 on June 17, 2010 After being asked a few times how to get a custom url for a Facebook page I decided to go ahead and create a post on how to do it. That’s it!

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