Sherrilynne Starkie

AUGUST 13, 2012

Here’s a word cloud (by Wordle) of my last three blog posts about Facebook: It would be handy to be able to suppress the word Facebook, because before the analysis even begins, we know the content is about Facebook. You can see my blog posts have a strong focus on ‘users’, updates and comments.

Analysis 335

Analysis Wikipedia Social Capital Sentiment 335

Sherrilynne Starkie

JANUARY 26, 2013

The reader comments on Page’s story are more telling: “Second hand car sales men and women are “swell people”, according to second hand car sales men and women. Politicians “only interested in doing the right thing”, reports politician,” wrote one commenter. The article was originally posted on the Thornley Fallis blog.

Study 370

Study Journal Reputation Report 370

Sherrilynne Starkie

AUGUST 25, 2012

According to Mircosoft’s blog this represents a new era for Microsoft, so a logo should evolve to visually accentuate this new beginning. Here’s a list of some of the best comments: Time Techland. Branding you: using social media to find a job. Bloggers have been reacting to the change. 1 Facebook brand.

Microsoft 305

Microsoft Newsletter Blogger Brands 305

Sherrilynne Starkie

AUGUST 19, 2014

The sweet spot for blog content is from about 300 to 400 words. Studies show that longer articles tend to achieve more retweets and shares in social media and attract more comments. Blogging With SEO in Mind. Tell a story in as few words as possible, and it has a better chance of being read and clicked.

Content 304

Content Marketing Engineering Wikipedia 304

Sherrilynne Starkie

APRIL 27, 2014

Many of the social media crises we hear about happen because business leaders take the ‘ignorance is bliss’ approach. It also instructs readers on how to integrate paid, earned, shared, and owned media to have the biggest return-on-investment. “Today’s tools make transparent communications not only easier, but necessary.

Case Study 260

Case Study B2B Authentication Review 260

Sherrilynne Starkie

APRIL 12, 2018

Think websites, social media and airport signage. Share your own business development tips in the comments before May 3rd, 2018. All commenters’ names will go into the draw and the winner will be announced on my blog on May 4th, 2018. Awareness — Who are you? Understanding — Do I understand what you do ?

Retail 187

Retail Buy Consultant Reputation 187

Sherrilynne Starkie

DECEMBER 30, 2012

Sherrilynne’s Ottawa Twitter top 20 lists used to feature on this blog monthly. Please also feel free to leave a comment to suggest other profiles you think should be included. This list was compiled using Twitter Grader. All the profiles included are actually real people, not brands or companies.

Twitter 351

Twitter List Newsletter Features 351

Sherrilynne Starkie

JANUARY 11, 2018

Why is good writing important for social media success? In owned media, the writer will produce blog posts, social media updates, web content, speeches, video scripts and more. For paid media copywriting, the focus will be on social media ads, search ads, native advertising, sponsored content and more.

Social Media 321

Social Media Journal Crowdsourcing Skills 321

Sherrilynne Starkie

JANUARY 11, 2013

The issue of blogging ethics came to the fore recently when prominent Canadian wine blogger, Natalie MacLean was accused of copyright infringement by the US wine magazine, Palate Press.

Blogger 265

Blogger Journal Review Guidelines 265

Sherrilynne Starkie

OCTOBER 29, 2012

Last week this blog ran a competition to give a reader a chance to win a free ticket to an IABC 2012 Canada Business Summit preconference workshop. And the winner is… Mike Reynolds who left this comment: “Survival. A Survival Guide to the New Social Workspace. . Always something I’m looking for.”

Conference 259

Conference Newsletter Skills Questions 259

Sherrilynne Starkie

FEBRUARY 16, 2014

“Tell me and I forget, teach me and I may remember, involve me and I learn,” said Ben Franklin about social media never. Social Media Week 2012 SP (Photo credit: Fora do Eixo). Most organizations use social media channels in some way as part of their daily business. But his message holds true anyway.

Training 260

Training Social Media Policies Skills 260

Sherrilynne Starkie

MAY 7, 2013

12 Things To Do After You’ve Written a New Blog Post infographic. Blog comment policy. What I’ve Learned in One Month of Blogging. Blog Etiquette. Headline Social Media blog Blogging' Related posts: The wine blogger kerfuffle. Top tips for bloggers and brands.

List 372

List Policies Blogger Newsletter 372

Sherrilynne Starkie

JANUARY 20, 2020

For example, you might publish thought leadership articles on your blog, produce a podcast or go ‘live’ on Facebook. Earned Media : Sometimes referred to as ‘PR’, this is when other entities cover your news and information. Shared Media : This is social media. Earned Media). Shared Media).

Marketing 284

Marketing Tourism Content management systems Meeting 284

Sherrilynne Starkie

JANUARY 22, 2012

CoTweet , the easy-to-use and fantastically handy social media tool that lets many individuals to collaborate on publishing content on Twitter, is going the way of the Dodo in a few weeks. ” Commenters on the blog are not at all happy. Three biggest myths of social media. Image via CrunchBase.

CoTweet 327

CoTweet CoTweet Tweetdeck Foursquare 327

Sherrilynne Starkie

JANUARY 25, 2014

The launch instigated some journalists to comment that the Times is destroying its blue-chip brand. Jeff Jarvis , a respected journalist and blogger (of Dell Hell fame) blogged about the Times launch: “Do you find value in reading an opus from Dell about “Reaching Across the Office from Marketing to IT“? .

Advertising 289

Advertising Survey Journal Wikipedia 289

Sherrilynne Starkie

JUNE 2, 2013

At last week’s Third Tuesday Ottawa (#3tyow) Regret the Error blogger Craig Silverman shared his lessons learned about content curation, creation and publishing with more than 50 social media enthusiasts. Very quickly Craig built a large worldwide audience including jouranlists and media geeks and enthusiasts for his blog.

Curation 299

Curation Findability Journal Collaboration 299