Direct Marketing Observations

AUGUST 19, 2010

About 5 days ago I decided to start reading “other people’s&# blog posts that caught my eye. In some cases I commented on the new blog posts I read, in others, I would point out to others that this person is worth following on Twitter. The essence of social media-talking to people. The effect?

Social Media 180

Social Media Strategy Conversation Meeting 180

Direct Marketing Observations

JUNE 23, 2010

I was talking to an SMB owner the other day who is doing everything that he is supposed to do in regards to social media usage for his company, and doing it seemingly correctly. He reads and comments on other blogs when he has time and he is thinking of starting his own blog. There’s one problem tho.

Case Study 156

Case Study Social Media Study Sentiment 156

Direct Marketing Observations

APRIL 11, 2011

Or is it a blog that has 3-4 posts over the span of 6 months? One of the easiest ways to opt out of the social media revolution is to do just enough to satisfy the hacks that may be looking at your social efforts who then may be writing, speaking or commenting about your stuff and trying to poke holes at it.

Company 178

Company Social Media Compete Sports 178

Direct Marketing Observations

MAY 3, 2010

So many strategies stop at the tools so you end up with a blog or a Facebook page and the strategist goes home. To translate this back into social media jargon, you end up with an audience of lurkers (assuming they stay that long) when you are attempting to get those consumers engaged. This helps to establish trust as well.

Lurker 138

Lurker Social Media Hashtag Curation 138

Direct Marketing Observations

FEBRUARY 5, 2010

To say that it was a successful tweetchat is an understatement, but what really pushed the chat over the top was the last question in which she asked for quick tactics to encourage corporate social media adoption. 1) Create a Social Media case study of who is talking about your company both in good & bad ways.

Social Media 177

Social Media Case Study Crowdsourcing Hashtag 177

Direct Marketing Observations

NOVEMBER 17, 2011

Do you create content for your blog or for your company blog? I do it for my site and I instruct clients on what to write, how to write, where to write, and when to write and frankly I’m sometimes overcome with social media writers fatigue. Everyone writes about the same thing in social media-sort of.

Social Media 162

Social Media Content Banking Blogger 162

Direct Marketing Observations

JUNE 28, 2010

Below is an email response I gave to someone I did not know who is determined to reinvent themselves and reposition their very talented skills in the social media arena. But before you can start selling yourself as a social media consultant. Don’t do that. Be transparent. Be authentic. and try some different things.

Consultant 171

Consultant Social Media Posterous Authentication 171

Direct Marketing Observations

JANUARY 27, 2011

It’s one thing to critique a blog post-Hey we all write crappy ones from time to time, but taking it down a notch was not fair. It was there for people to read and comment on what I said. It’s one in which I’ve told companies about and probably fuels a lot of their trepidation of social media engagement.

Social Media 177

Social Media Social Networking Groups Groups 177

Direct Marketing Observations

AUGUST 27, 2010

I was recently directed by Tom Martin to read an updated post by Rohit Bhargava on Social Media Optimization and while it did get me thinking again about something I had not given much thought to in a while, it, like many other blog posts, opens up another footlocker of thoughts. Create meaningful social profiles.

SEO 162

SEO Social Media Reputation Mashup 162

Direct Marketing Observations

JULY 12, 2010

I read an article in Wired’s Epicenter from a couple of days ago titled- Gaming the System: How Marketers Rig the Social Media Machine and the article caught my eye for a number of reasons. The first reason is that when I first “dabbled&# in social media 5 years ago-I was that marketer. And it was cool.

Consultant 159

Consultant Company Social Media Remix 159

Direct Marketing Observations

MARCH 5, 2010

It shows up in search in the form of great websites, sweet artwork, graphics, compelling, link juicy blog posts, articles, white papers, e-books, comments, mentions, profiles and bookmarks that you created all on behalf of the client. Some of you might even say, well go ahead and use social media and search to trash them.

Social Media 131

Social Media Reputation Social Networking SEO 131

Direct Marketing Observations

JULY 15, 2011

Remember this comment from the naysayers? That’s not to say that Twitter is not good for conversations any longer, but obviously what Twitter has done for us, for them and for the Google+ ’s and the Facebook’s of the world, is that it has defined a new action that has been woven into the fabric of our social lives. Pure and simple.

Social Media 168

Social Media Startup Engineering System 168

Direct Marketing Observations

APRIL 27, 2010

If you’re a social media consultant like Jay Baer , or a larger organization like Accenture for instance, one of the constant constants in social media is the amount of education required to get people all on the same page, before anything can really be accomplished. Social media validates my feelings and actions.

Social Networking 204

Social Networking Flash Mob Forums Communities 204

Direct Marketing Observations

AUGUST 2, 2011

I was asked the other day via a tweet what was my biggest challenge when managing social media. The platforms where social business may take place i.e., Twitter, Facebook, Blogs-They’re solid and the people that flock to them? I shot back, “It’s the people not the platform”. I’ve been thinking about that ever since.

Platform 210

Platform Resources Social Media Company 210

Direct Marketing Observations

JANUARY 12, 2012

MemoLane is a “virtual scrapbook” generated by a user’s social media history. It also allows users to search their social history across multiple networks. PinBoard is a really smart, user-centric, privacy-focused social bookmarking platform.

Tools 215

Tools Social Bookmarking Aggregator Disqus 215

Direct Marketing Observations

NOVEMBER 2, 2011

If you’re going to create a social media presence, or your going to have a social media strategy , it’s to achieve something right? Everything has a purpose or should have a purpose-this includes social media. Everything has a purpose or should have a purpose-this includes social media.

Press Release 152

Press Release Social Media YouTube Video 152

Direct Marketing Observations

SEPTEMBER 12, 2011

Excuse me while I say the following: If it wasn’t for social media, you wouldn’t be anywhere near where you are right now in your career. To put it more succinctly, social media has made a lot of you. You see, for a lot of us, and notice I said us , social media added that missing layer.

LinkedIn 173

LinkedIn Social Media Curation Social Networking 173

Direct Marketing Observations

JULY 26, 2010

Do you remember the first time you got a blog comment? All of a sudden this static world of reading and consumming media changed-overnight. Depending on your background and skillsets, the early days of social media for a lot of us, were so wonderous and so filled with curiosity. We blogged about it.

Web 2.0 152

Web 2.0 Social Media Social Networking Platform 152

Direct Marketing Observations

MARCH 10, 2011

The space I’m referring to specifically is the digital/social media, online marketing space. At that time I had recently read his book The Art of the Start and also had stumbled onto Guy’s website/blog, How to Change the World. Moment Number Two: I initially got into social media because of my SEO background.

Embedding 174

Embedding SEO Apple Template 174

Direct Marketing Observations

JANUARY 7, 2010

I made a comment earlier to someone that it is really hard to find someone or people that have depth and breadth across the board. In fact this exact discussion took place at Social South late in the Summer by a pretty smart group of folks worth following on Twitter. Know how to comment on a blog and why.

Skills 148

Skills Proposal SEO Groups 148

Direct Marketing Observations

JANUARY 25, 2012

The difference between a friend, an acquaintance and the friends and acquaintances we have met online is blurring…Social media would seem to dictate or would assume that I’m supposed to develop or have developed these deep online, networked, connections, i.e. That I have met them. Social allows us to connect.

Social Networking 212

Social Networking Avatar Meeting Fashion 212

Direct Marketing Observations

SEPTEMBER 1, 2010

Sometimes in the social media bubble, there’s a confluence of thoughts on the same topic at the same time. And it revolves around social media and drum roll please…Conversations. Call it the short cut of social media, or the “new reality&# of social media, but it’s as simple as this.

Conversation 148

Conversation Social Media Course Twitter 148

Direct Marketing Observations

SEPTEMBER 30, 2011

In digital marketing, social media marketing and any type of integrated marketing communications plan, we can create a strategy, design the tactics to use for that strategy and then we can implement. A lot of players do not do it and yet they would be better served and more successful if they did do it. Then we wait.

Marketing 152

Marketing Curation SEO Strategy 152

Direct Marketing Observations

FEBRUARY 15, 2010

Listening is the first step in social media (everyone says so). Frankly, I think everyone says that just to buy a little time before they have to really figure out what to do with social. I’m not going to get into the depths of all things social media monitoring because that would take all day.

Sentiment 143

Sentiment Analysis Aggregator SEO 143

Direct Marketing Observations

SEPTEMBER 20, 2011

Option C) has some potential just because more and more consumers are turning to social media for help with purchase decisions. Blogs can be gamed. According to Cone Inc.’s The only problem? E) My first thought is, do I really want to go down this path?

Forums 148

Forums Research Buy Compete 148