Harp Interactive

APRIL 20, 2010

The more that relevant websites link to your website, the better Google likes you. Similarly, when a website links to your website, Google considers it a recommendation or a vote of confidence and increases your ranking. Please add your tried and tested techniques to this blog post through the comments section.

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Harp Interactive

JANUARY 12, 2010

This blog post is the second in the 2 part series on brand monitoring. In case you missed the first blog post, here is the link: Monitor Your Brand Online. Here are some RSS aggregation services : Google Reader , Bloglines , Fastladder. Monitoring Tools For: Blogs. Google Blog search. Google News.

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Harp Interactive

DECEMBER 1, 2009

Negative websites whose sole purpose is to provide a platform for your disgruntled customers to malign your brand (your keyword) can show up in Google search results and invade your search real estate. Create sub domains, blogs, media channels (.TV); TV); enlist popular bloggers to avoid Google Clustering.

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Harp Interactive

MAY 25, 2010

We like Google Alerts for brand and key word mentions and HootSuite for Twitter mentions, but there are many others. Following is a line up of some helpful blog posts regarding tools: Top 10 Social Media Monitoring Tools and Social Media Monitoring Tools Review. Browse through the alerts to locate blogs that you can comment on.

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Harp Interactive

JANUARY 6, 2010

One simple way to discover what people are saying about your brand is to simply create a Google Alert so that you’ll get an email anytime your brand name is mentioned. However, Google Alerts are limited – and aren’t designed to be a comprehensive online brand management tool. Blogs (WordPress, Blogger, Twitter etc).

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Brands Brand Monitoring Reputation Press Release 307

Harp Interactive

JANUARY 27, 2010

Pro-active engagement is when you use monitoring and searches for industry specific posts, comments or tweets that you can either re-tweet, lets say on Twitter, or answer or make a comment on. Use a good blog searching tool like Technorati or Google Blog Search to find industry specific blogs.

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Harp Interactive

MARCH 31, 2010

Blog Comments. Google Page Rank for branded and unbranded terms. Here are some tools to measure these with: Google Analytics: (Set up advanced segments, events and reporting) to get key visitor, referral and viewership statistics. RSS & email subscriptions. Facebook Page Fan Numbers. Twitter Followers.

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