Akamai Marketing

JULY 7, 2011

Its not that I don’t like Google+, I do. I think its a brilliant integration of Google’s products. I think there are both useful and fun elements to Google+. I suspect it will, but that depends on what Google’s end goal is with Google+. So, you see, Google+ is already a game changer.

Google 142

Google Conversation Collaboration Conference 142

Akamai Marketing

DECEMBER 29, 2011

Write more: I said I would write 2X/week in my blog. Think outside the blog: Don’t get me wrong, this blog remains my number one love in terms of content creation, however, there are so many opportunities to create content, its a shame to limit it to the blog only. Tell the Story Better: Yes!

Social Media 186

Social Media Vimeo Creative Commons Platform 186

Akamai Marketing

JULY 28, 2011

Now, as I said in an earlier blog post, you should use several different metrics to dig deeper into your audience and see what’s really happening with the content your sharing. Analyze the links every 30-60-90 days and watch for consistencies for what is shared and commented on. Increased share of voice? More customer passion?

Metrics 229

Metrics Twitter Postrank Analytics 229

Akamai Marketing

FEBRUARY 8, 2011

Most obvious of these is Google Analytics. But if you use blogging as a tool, whether for personal branding or corporate exposure, you’ll quickly see that these two tools don’t tell the whole story. It also breaks down where engagement events are occurring for the time period (comments, Digg, Twitter).

Postrank 134

Postrank Analytics Tools Klout 134

Akamai Marketing

MARCH 29, 2011

Blogs for business are an outstanding tool for business, they can build community, be the backbone of your social media program, and drive traffic to your website, just for starters. Its so easy to think that because their are millions of blogs (and if you check out Technorati you’ll see that I am write right.) Define your goal.

Press Release 238

Press Release Technorati Klout Metrics 238

Akamai Marketing

JULY 19, 2011

So every once in a while…I think I have a fabulous idea for a blog post. And whether your blog is like mine or a corporate blog, you can learn from the experience of a blog post with no excitement. Or maybe they don’t feel its up to them to write your blog post for you. Not in my book.

Badge 175

Badge Creative Commons Engagement Hashtag 175

Akamai Marketing

NOVEMBER 1, 2011

We’ve been talk A LOT about social media analytics, metrics and measurement here on this blog. Within WOM valuation, we include things like Facebook comments and shares on Twitter from an influencer or from the company itself.

ROI 161

ROI Social Media CPC Metrics 161