Direct Marketing Observations

NOVEMBER 2, 2011

Meaning I can set up a Twitter profile, A Facebook page, a YouTube video and a blog in less than a half hour. The kicker though is, that at that point NO ONE is reading your tweets, commenting on your wall, viewing your video or reading your latest blog post. How are you going to monetize that?

Press Release 152

Press Release Social Media YouTube Video 152

Direct Marketing Observations

AUGUST 19, 2010

About 5 days ago I decided to start reading “other people’s&# blog posts that caught my eye. In some cases I commented on the new blog posts I read, in others, I would point out to others that this person is worth following on Twitter. Tags: Twitter blogging marc meyer social media. Here’s what it is.

Social Media 180

Social Media Strategy Conversation Meeting 180

Direct Marketing Observations

JANUARY 25, 2012

It’s engaging in some Twitter banter, dropping a blog comment, and maybe having some extended conversations either via Twitter, IM or email. I got a huge consulting contract from someone who read my blog posts. But what does that connection consist of. A phone conversation? It’s ambient intimacy. The new rules?

Social Networking 212

Social Networking Avatar Meeting Fashion 212

Direct Marketing Observations

MARCH 10, 2011

At that time I had recently read his book The Art of the Start and also had stumbled onto Guy’s website/blog, How to Change the World. I found out rather quickly how one could “game&# blogs for SEO and reputation management with hyper linked signatures embedded with key words. I commented and they commented back.

Embedding 174

Embedding SEO Apple Template 174

Direct Marketing Observations

MAY 22, 2012

Going to a conference and meeting that person that you have had tens of twenty or hundreds of conversations with on Twitter or Facebook or blog comments. Basically where social takes off and takes on magical tones is when we get to associate a name with a physical face and voice and not an avatar. That’s the money shot.

Social Media 178

Social Media Avatar Journal Conference 178

Direct Marketing Observations

MAY 7, 2010

If I have left any out, please drop me a line and include it in the comments section. 4) #Blogchat is a chat on Sunday nights from 8-9pm CT that was started by @ MackCollier to discuss blogs and best practices. all archived and easily searchable. 2) #4change is a monthly tweetchat on how social media is helping to create change.

Social Media 214

Social Media Health Care Pharmaceuticals Social Entrepreneurship 214

Direct Marketing Observations

JULY 26, 2010

Do you remember the first time you got a blog comment? Connecting with new people who were your peers, and then having these really deep discussions through blog posts and comments or tweets on Twitter, took the power of social media for us and elevated it. We blogged about it. Pretty cool wasn’t it?

Web 2.0 152

Web 2.0 Social Media Social Networking Platform 152

Direct Marketing Observations

JANUARY 7, 2010

I made a comment earlier to someone that it is really hard to find someone or people that have depth and breadth across the board. The ability to write a blog post with tags, links and proper attributes. Know how to comment on a blog and why. Know how to post a blog post and where. Soft listening skills.

Skills 148

Skills Proposal SEO Groups 148

Direct Marketing Observations

SEPTEMBER 12, 2011

But really it may have evolved with Linkedin, but it started with blogging. In fact, today’s social elements were born out of the early days of blogging which were veiled in a sensibility of “us versus them&# camaraderie. It’s how blogging works. Bloggers were considered outlaws.

LinkedIn 173

LinkedIn Social Media Curation Social Networking 173

Direct Marketing Observations

NOVEMBER 17, 2011

Do you create content for your blog or for your company blog? ” Invariably the answer is yes but I do read a lot of crappy, link-baity blog posts that make me feel dirty for actually wasting my time with it. Look, we all want to hit that home run of a post that gets commented on and shared out the wazoo.

Social Media 162

Social Media Content Banking Blogger 162

Direct Marketing Observations

JUNE 23, 2010

He reads and comments on other blogs when he has time and he is thinking of starting his own blog. By correctly I mean he has a Facebook fan page and a Twitter account which he updates semi-regularly. He is transparent, authentic, and he shares content and advice liberally when he can. There’s one problem tho.

Case Study 156

Case Study Social Media Study Sentiment 156

Direct Marketing Observations

APRIL 19, 2010

Do some of the following questions and comments sound familiar? Comment on YouTube. Create a blog on WordPress. Comment on any blog anywhere. Upload music and comment on the music. and another would say “We have to&#. and still another will say, “We’re all overreacting&#. and you know what?

Social Media 202

Social Media Social Networking Education Guidelines 202

Direct Marketing Observations

SEPTEMBER 30, 2011

In marketing, especially in the web world, there’s a sense that all we have to do is create a website, add that transactional back-end, create a Facebook page, a Twitter handle, and a blog site-and they will come. You have to be proactive in this new digital paradigm. You can’t wait for it to happen or you’re done.

Marketing 152

Marketing Curation SEO Strategy 152

Direct Marketing Observations

JANUARY 27, 2011

It’s one thing to critique a blog post-Hey we all write crappy ones from time to time, but taking it down a notch was not fair. It was there for people to read and comment on what I said. He wasn’t part of the group. It wasn’t fair. I didn’t defend him, I joined in and kicked him too! She was right.

Social Media 177

Social Media Social Networking Groups Groups 177

Direct Marketing Observations

APRIL 11, 2011

Or is it a blog that has 3-4 posts over the span of 6 months? One of the easiest ways to opt out of the social media revolution is to do just enough to satisfy the hacks that may be looking at your social efforts who then may be writing, speaking or commenting about your stuff and trying to poke holes at it.

Company 178

Company Social Media Compete Sports 178

Direct Marketing Observations

MARCH 5, 2010

It shows up in search in the form of great websites, sweet artwork, graphics, compelling, link juicy blog posts, articles, white papers, e-books, comments, mentions, profiles and bookmarks that you created all on behalf of the client. Simply put, your good work will and still resonates long after you have departed.

Social Media 131

Social Media Reputation Social Networking SEO 131

Direct Marketing Observations

JULY 15, 2011

Remember this comment from the naysayers? The interface has not really changed and the “way” you’re supposed to use it functionally speaking has not changed-but the way in which we actually use it has-Dramatically. You see, when Twitter was first created it was meant to be a way to update people on what you were doing quickly right?

Social Media 168

Social Media Startup Engineering System 168

Direct Marketing Observations

JULY 12, 2010

Back then, comment spam and server farms did wonders for text based links and I was all over it. The tweets that are on the page, consist of lots of repetitive links to their blog pages, and or benign tweets/announcements about benign topics. I was the one gaming the system. But a funny thing happened. There’s nothing there.

Consultant 159

Consultant Company Social Media Remix 159

Direct Marketing Observations

FEBRUARY 5, 2010

BL recounted the raw responses on her blog post , but I wanted to clean them up a little bit, make them into complete sentences, add some clarity and lastly point attendees from Social Fresh to this page. 5) Teach your execs and colleagues how to follow conferences and events and comment via hashtags. Be part of the conversation.

Social Media 177

Social Media Case Study Crowdsourcing Hashtag 177

Direct Marketing Observations

SEPTEMBER 1, 2010

It’s the purist in us that longs for those not so long ago days when we used to talk face to face, use Twitter the “right way&# , comment on blogs, and read newspapers…:). You can, in theory use it any way you want.

Conversation 148

Conversation Social Media Course Twitter 148

Direct Marketing Observations

JUNE 28, 2010

Join a community like you did with SM2day, comment on blogs and start to build up some new media credibility. The easiest way to start, would be to grasp something like Tumblr.com and or Posterous or even WP, and start to share your thoughts, ideas, wisdom and experience with others.

Consultant 171

Consultant Social Media Posterous Authentication 171

Direct Marketing Observations

AUGUST 27, 2010

I was recently directed by Tom Martin to read an updated post by Rohit Bhargava on Social Media Optimization and while it did get me thinking again about something I had not given much thought to in a while, it, like many other blog posts, opens up another footlocker of thoughts.

SEO 162

SEO Social Media Reputation Mashup 162

Direct Marketing Observations

MAY 3, 2010

So many strategies stop at the tools so you end up with a blog or a Facebook page and the strategist goes home. If you allow members to digitally attack each other via comment threads, etc then you will end up with the same 4 people running your site like street dogs marking their territory on trees.

Lurker 138

Lurker Social Media Hashtag Curation 138

Direct Marketing Observations

FEBRUARY 15, 2010

You quickly determine there is no way to manually search every blog post, tweet or comment on the web so you turn to automation. So let’s focus a minute. You want to listen for mentions of your company, brand and top executives. Yeah, now you’re tracking buzzzz, but what does it all mean?

Sentiment 143

Sentiment Analysis Aggregator SEO 143

Direct Marketing Observations

SEPTEMBER 20, 2011

.’s recent research , consumers are seeking out product information and reviews; they’re interested in both the good and the bad since 80 percent of respondents look at negative comments and 87 percent of respondents look at positive comments with the biggest growth area for purchasing decision information being blogs.

Forums 148

Forums Research Buy Compete 148