Sherrilynne Starkie

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Industry certification a must for social media career success

Sherrilynne Starkie

Spin Sucks, for example, offers content creation and blogging masterclasses along with courses on the PESO model.). And yet others learn better in a group setting which is supportive and collaborative. It would mean providing content in multiple formats and allowing for collaborative interaction. How To Choose? They just can’t.

Industry 170
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Our Hamilton public engagement campaign turns PR disaster

Sherrilynne Starkie

On change.org Dawn Mcilmoyle wrote: “Dialog (sic) Partners has acted with gross incompetence in initiating it’s (sic) contact with the people of the city of Hamilton through social media via Facebook, Twitter and the blog it has put forward as the main website for contact. UPDATE: Here’s what Dialogue Partners has to say about the campaign.

Campaign 377
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Content demand: how to cope

Sherrilynne Starkie

That content takes many forms beyond the blog or newsletter is a new mindset for many organizations. In a content culture, marketers create and systematize the integration of paid, owned, and earned media in collaboration with departments and functions across the organization.

Content 282
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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

This means finding opportunities, collaborating on campaigns, sharing content and audience insights. They can easily create and publish landing pages and blog posts. Managing strategic partnerships has always been an important part of public relations. Few companies outsource all social media activity to agencies or consultants.

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Big data: seeing the forest and the trees

Sherrilynne Starkie

He then collaborated with a magazine to create a data map of his life. “In This story was originally posted on the Thornley Fallis blog. Young explained how a German green party politician took Deutsche Telecom to court to get his own cellphone data and realised that there were some 35,000 pieces of data held for 2012.

Data 327
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Why real social media experts are also great writers

Sherrilynne Starkie

In owned media, the writer will produce blog posts, social media updates, web content, speeches, video scripts and more. In shared media, a good writer will be creating and compiling social media updates, blog comments, user-generated content, discussion forums, bookmarking, reviews and more.

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Will the CoTweet gamble pay off?

Sherrilynne Starkie

CoTweet , the easy-to-use and fantastically handy social media tool that lets many individuals to collaborate on publishing content on Twitter, is going the way of the Dodo in a few weeks. ” Commenters on the blog are not at all happy. Image via CrunchBase.

CoTweet 327