Sherrilynne Starkie
JANUARY 19, 2013
The Ottawa-based public engagement consulting firm behind the disastrous ‘Our Voice, Our Hamilton’ campaign certainly learned a lot about high emotion, conflict and controversy within a few hours of its launch. On Monday, Day One of the $376,000 campaign, Dialogue Partners tweeted, “What is ‘ HSR ’?” Photo: tourismhamilton.com.
Sherrilynne Starkie
FEBRUARY 18, 2020
In this post, I’ll define “earned media” and show a few examples of how smart marketers use it to fuel successful campaigns. Let’s imagine you have a company blog. After a while you give up on the blog thinking it’s a waste of time. This article continues to be one of my most-read blog posts. What is Earned Media?
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Sherrilynne Starkie
FEBRUARY 13, 2018
This means finding opportunities, collaborating on campaigns, sharing content and audience insights. Paid media is part of most social media campaigns, and that means consultants are managing client budgets. They can easily create and publish landing pages and blog posts. They are metrics geeks.
Sherrilynne Starkie
FEBRUARY 23, 2013
Technorati is not the voice of blogging authority that it once was, but each year the advertising network publishes a report that is required reading for internet marketers. The study shows that blogs are the third among online sites most likely to influence a consumer purchasing decision, coming after retail and brand websites.
Sherrilynne Starkie
SEPTEMBER 14, 2013
. “The reason the PR profession has dragged its heels in terms of adopting and making the most of social media is its structure as a generalist industry where account teams are responsible for the full range of communication tasks (albeit with varying degrees of emphasis depending on seniority),” Simon wrote on his blog a few days ago.
Sherrilynne Starkie
JULY 28, 2013
The giant Mike Duffy balloon was launched as the mascot for a campaign for Senate reform, and was meant to represent “the hot air” in the upper chamber of Parliament. This article was originally published on the Thornley Fallis blog. Canadian television journalist Mike Duffy of CTV. Photo credit: Wikipedia). Related articles.
Sherrilynne Starkie
JUNE 16, 2013
Up until know, it’s been almost impossible to see into the world’s most popular social network to gain insight that could be crucial in developing social media strategies and campaigns. This article first appeared on the Thornley Fallis blog. This is bound to make the lives of social media strategists a little bit easier.
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