Social Media Strategies Summit

APRIL 29, 2021

Content that engages an audience and compels them to act is at the heart of every successful marketing campaign. By ensuring your audiences receive the information they want and need—when they need it— you’ll ensure content plays a critical role in your successful marketing campaign. CBD Marketing ) in Chicago.

Journal 147

Journal Campaign Content Marketing 147

Social Media Strategies Summit

JANUARY 2, 2020

To get you inspired to create holistic social media campaigns, we’re sharing the top campaigns from 2019 that are already doing just that. #1 The marketing campaign to support this launch featured The Office actor, Craig Robinson, sharing zingers about the new product. But the campaign didn’t end on social.

Campaign 166

Campaign Meme Social Media Instagram 166

Jon Loomer

JANUARY 9, 2018

Back in November, Facebook announced campaign budget optimization. They pitched it as an “easier way to maximize campaign results.” ” As is the case with most new ad features, Facebook campaign budget optimization rolled out slowly. Let’s take a closer look… What is Campaign Budget Optimization?

Campaign 167

Campaign Features Facebook Advertising 167

Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? This guide breaks down how to put together meaningful marketing campaigns and plenty of examples to help you come up with fresh ideas. What is a marketing campaign, exactly? When we think of classic marketing campaign examples (like “ Got Milk? Hey, we hear you.

Campaign 135

Campaign Engagement Marketing Hashtag 135

Sherrilynne Starkie

JANUARY 19, 2013

The Ottawa-based public engagement consulting firm behind the disastrous ‘Our Voice, Our Hamilton’ campaign certainly learned a lot about high emotion, conflict and controversy within a few hours of its launch. On Monday, Day One of the $376,000 campaign, Dialogue Partners tweeted, “What is ‘ HSR ’?” Photo: tourismhamilton.com.

Campaign 377

Campaign Engagement Focus Group Project 377

Social Media Strategies Summit

JANUARY 2, 2020

With the increased spending and pressure to make the 4th quarter count, consumers are inundated with social campaigns, ads, special offers, and email messaging. At their worst, these campaigns often fall into the noise without having much of an impact. Here’s our round-up of the top 8 holiday campaigns for 2019. #1

Campaign 134

Campaign Retail Loyalty Marketing 134

Audiense

NOVEMBER 8, 2023

Pushy sales emails, jargon-filled SEO blogs, unsolicited phone calls, leaflets at exhibitions? What do you think of when you hear the words B2B marketing? We’ve come a long way since the 90s and B2B is quickly becoming one of the most exciting and innovative areas for marketing professionals to explore. Trust us, we do it every day.

B2B 172

B2B Campaign SEO Marketing 172

Jon Loomer

FEBRUARY 4, 2019

More than a year ago, Facebook launched Campaign Budget Optimization. Beginning in September, Campaign Budget Optimization will become a fixed default that can’t be turned off. This is a very big change to the structure of Facebook campaigns. How Campaign Budget Optimization Works. Setting Budgets: Now and Before.

Campaign 167

Campaign Facebook Advertising Buy 167

agora pulse

SEPTEMBER 9, 2020

Planning a big campaign for your clients or your own brand? Make sure you’ve checked off all the boxes for a successful social media campaign. Maybe you rely on Facebook for blog promotion, Twitter for customer service, or Instagram for shopping features. But do you know how to run a social media marketing campaign?

Campaign 147

Campaign Social Media UGC Metrics 147

agora pulse

DECEMBER 11, 2020

Consider integrating email marketing and social media to make your campaigns stronger and richer. Whether you want subscribers to read a blog post, register for an event, or buy a product, email is designed to drive conversions. Cross-Promote Campaigns. Publish Email Campaigns on Social. 3X higher conversion rates.

Campaign 150

Campaign Social Media UGC Marketing 150

Sprout Social

NOVEMBER 1, 2023

Social media is an ideal channel for BTS content because it can include videos, photos, blogs and other content formats that highlight the employees, procedures and creative processes that bring the business to life. 10 behind-the-scenes post ideas and examples for your next campaign 1.

Campaign 88

Campaign Content Upcoming Authentication 88

Jon Loomer

MAY 4, 2017

Since I recently restructured my own campaigns, I thought it would be helpful to share the 15 Facebook ad campaigns that I’m running right now. That doesn’t mean that these campaigns are perfect. I’ll undoubtedly tweak, adjust, and create new campaigns in the very near future. Campaign objective.

Campaign 146

Campaign Facebook Compete Training 146

Social Media Strategies Summit

JANUARY 10, 2019

Here are 10 of the best storytelling campaigns we’ve seen in 2018 and what you can learn from them. Peloton’s Better is In Us Campaign. This campaign, which premiered during the Winter Olympics, told the story of a working mother and all of the tiny struggles and wins that are a part of her daily life. Think beyond video.

Net Neutrality 161

Net Neutrality Campaign Brands Apple 161

Keyhole.co

NOVEMBER 23, 2023

KPIs can be based on industry benchmarks or results from past campaigns. Like any other marketing campaign, measuring your return on investment (ROI) will determine success. Here are some top influencer marketing KPIs to analyze to help you quantify your campaign’s ROI so that you can expand your budget as your efforts succeed.

Influencer 52

Influencer Campaign ROI Discount 52

Ignite Social Media

APRIL 23, 2020

million, nearly triple the last presidential election , political ads may impact paid campaigns on social (source: eMarketer, January 2020). To prepare for the political season, here’s what you need to know about how political ads will impact paid social campaigns. Political Ads May Impact Paid Social Campaigns by Driving Costs Higher.

Campaign 101

Campaign CPA CPM Cost 101

Social Media Strategies Summit

DECEMBER 4, 2020

If your brand hasn’t ramped up your holiday campaigns yet, right now is the time to start. Because of this, brands need to adjust their campaigns to reflect the current environment. This year, hummus brand Sabra launched a Friendsgiving influencer campaign to roll out its limited edition ‘Thanksgiving Stuffing’ flavor.

Campaign 130

Campaign Social Media Retail How To 130

Later

FEBRUARY 16, 2021

Looking for social media campaign ideas to take your marketing strategy to the next level? More than ever, brands are setting themselves apart on social media with creative campaigns — and seeing big results. In this blog post, we highlight 7 brands with awesome social media campaigns to inspire your content strategy in 2021: .

Campaign 91

Campaign Social Media Brands Apparel 91

Keyhole.co

NOVEMBER 18, 2021

That said, working with influencers is not the same as a traditional digital marketing campaign. Instead of relying on spreadsheets and screenshots from influencers, influencer marketing platform Keyhole helps brands measure and optimize influencer marketing campaigns with analytics data. Pricing – Customized. . #2. Top features: .

Influencer 124

Influencer Campaign Tools API 124

Keyhole.co

MARCH 31, 2021

6 Influencer KPIs to Track Every Campaign. KPIs can be based on industry benchmarks or results from past campaigns. Like any other marketing campaign, measuring your return on investment (ROI) will determine success. . You can choose from a number of third-party apps to measure your follower growth during your campaign period.

Influencer 121

Influencer Campaign ROI Discount 121

Koka Sexton

FEBRUARY 16, 2023

But what goes into creating an engaging email nurturing campaign? Track and analyze your results: It’s important to track the performance of your email nurturing campaign and make adjustments as needed. The post Creating an Engaging Email Nurturing Campaign: Key Elements to Consider appeared first on Koka Sexton.

Campaign 78

Campaign Engagement Case Study Newsletter 78

Pixlee

JULY 12, 2021

How do you create an advanced influencer campaign tailored to the summertime? The most successful influencer partnerships are those that value the creativity and expertise of the influencer, so begin designing your campaign with their online personality and style in mind. Designing a Summer-Specific Influencer Campaign.

Influencer 95

Influencer Campaign Apparel Travel 95

Ignite Social Media

SEPTEMBER 25, 2019

Facebook is giving time back to media buyers by migrating all ad accounts to Campaign Budget Optimization (CBO) starting early next year. That’s when media budget will be set at the campaign level instead of the ad set level. Bid Strategy: With CBO, Campaign Bid Strategy is also set at the campaign level.

Campaign 133

Campaign Facebook Cost Buy 133

Dave Fleet

MAY 25, 2010

However, we’re still seeing social media marketing campaigns built with this implicit process. A few tell-tale signs when we encounter them: A short-term focus, often manifested in a desire for “disposable properties” and a reluctance to sustain any kind of presence after the end of the campaign.

Campaign 417

Campaign Social Media Marketing Loyalty 417

Later

JUNE 28, 2021

From monitoring relevant hashtags to searching for influencers who are already fans of your brand — finding the right influencers can help you level-up a campaign, build brand awareness, and reach new engaged audiences. Follow Industry Podcasts, Events, Newsletters, and Blogs. Ready to find the right influencers for your brand?

Influencer 106

Influencer Campaign Instagram How To 106

Mindjumpers

OCTOBER 12, 2012

What in my opinion is one of the best campaigns of the year just ended: The Oreo “ Daily Twist ” campaign. Besides the “Daily Twist” site where users could suggest their “twist”, the campaign was driven on Facebook , but also on Twitter , Tumblr and Pinterest. Why was the campaign so engaging?

Campaign 255

Campaign Engagement Tumblr Eventful 255

Webbiquity SMM

OCTOBER 17, 2023

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Per the report, “Social media and community building (17.8%) overtook blogs (14.7%) as the most popular type of content marketing.” CPM) compared to brand awareness campaigns ($0.34 CPM) or sales ($2.39

Research 257

Research Report Social Media CPM 257

Pixlee

APRIL 28, 2021

In other words, to stand out, you need to create campaigns that highlight real people’s experiences using your product, a way of social proof marketing. This is where user-generated content (UGC) campaigns come in. With UGC campaigns, it’s your customers who showcase your product across social media channels through content they made.

Campaign 97

Campaign UGC Content Sports 97

Keyhole.co

DECEMBER 11, 2023

Engagement rates have become the yardstick of success for email and social media campaigns. That’s the magic of high-engagement email campaigns. To truly understand the art of maximizing engagement, we’re going to dive into the core elements that make email and social media campaigns shine. What is engagement rate?

Campaign 52

Campaign Engagement Social Media How To 52

Keyhole.co

MARCH 6, 2023

With over 79% of marketers using promoted tweets as part of their campaign, Twitter hashtag campaigns are no longer a novelty in the marketing world. Twitter hashtag campaigns can help you reap enormous rewards when done right. But how can you run and optimize a winning Twitter hashtag campaign? Increase your followers?

Hashtag 52

Hashtag Campaign Twitter How To 52

Keyhole.co

MAY 29, 2023

The best thing you can do as a brand to be relatable, however, is to invest in unique social media campaigns that will have your clientele buzzing with excitement and talking with your brand. In this blog, we will look at 17 unique social media campaign examples to inspire your own. #1 1 Spotify’s Wrapped What is it about?

Campaign 52

Campaign Social Media Hashtag Trends 52

Later

OCTOBER 8, 2020

Alternative Black Friday campaigns are a great way to set your brand apart on social media. With a growing awareness of consumerism and its environmental impact, brands need to get creative with their Black Friday campaign ideas. The Shift in Black Friday Campaigns. Alternative Black Friday Campaigns #1: REI’s “Opt Outside”.

Campaign 80

Campaign Instagram Apparel Discount 80

Keyhole.co

NOVEMBER 9, 2023

In this article, we’ll guide you through the 3 essential influencer marketing metrics you should be tracking for your upcoming holiday campaigns, ensuring that your efforts spread holiday cheer and deliver real results. What influencer marketing goals can be set for holiday campaigns? But let’s start with the basics.

Metrics 52

Metrics Influencer Campaign CPA 52

Keyhole.co

AUGUST 16, 2023

Running a successful marketing campaign requires a dynamic approach that attracts your audience and keeps them engaged. In this blog post, we’ll discuss two: social media and email. Promote your social media channels in your email campaigns. The secret lies in leveraging multiple marketing channels.

Campaign 52

Campaign Social Media Marketing Metrics 52

Keyhole.co

DECEMBER 17, 2020

Top 5 Instagram Influencer Marketing Campaigns in 2020 – UberEats, Chipotle and Hinge X Rebel Wilson – McDonald’s X Travis Scott – HelloFresh X Micro-influencers and Mindy Kaling – Biossance X JVN – ASOS X Micro-influencers (#asseenonme) What to Look for In An Influencer ? What is Influencer Marketing?

Influencer 128

Influencer Campaign Instagram Data 128

Keyhole.co

OCTOBER 1, 2020

For business owners and marketers, this is the perfect time to start planning your holiday marketing campaigns so that you can make the most of it. At the same time, it may be easy to shy away from planning your holiday marketing campaign because there’s so much involved in the process. Jump Links 1. Start Planning Early 2.

Campaign 104

Campaign Marketing How To Discount 104

Keyhole.co

JULY 11, 2023

Utilizing hashtag campaigns is one of the most efficient methods to leverage Instagram’s reach and promote dropshipping businesses. This article states the importance of hashtag campaigns and provides a guide on leveraging Instagram hashtag campaigns to promote dropshipping businesses.

Hashtag 52

Hashtag Campaign Instagram How To 52

Pixlee

DECEMBER 16, 2020

While many tactics appear to be seasonally bound, a lot of the top-performing holiday campaigns can extend well-beyond the season. . That way you’ll have an even better Instagram campaign next year. Ideally, this could be an educational material such as a mini-course or campaign that also positions your products as potential solutions.

Campaign 95

Campaign Instagram UGC How To 95